Two trusted sources have told me that DJI may announce something big in September. They themselves don’t know exactly what to expect, but they have a feeling that it could be some sort of new mirrorless product that will compete more directly against Sony/Canon/Nikon.
I trust these sources, so I think DJI may indeed have something new in store. But we still don’t know WHAT to expect. It could be a new full-frame mirrorless camera, a new video-focused camera, or some kind of fixed-lens full-frame model…we just don’t know yet.

Now, I personally love the idea of a new full-frame camera for mirrorless systems from DJI. I like it so much that I even created a tentative website called dji-rumors.com. If the rumor turns out to be wrong, I will kill the website, while if it is true I will put all the rumors and news I get on this new website.

The reason why I would like DJI to join the mirrorless world are the following:

1. It would break the monopoly of the Japanese mirrorless “culture” that has the same “conservative” idea of hardware/software.
2. DJI might finally do what Canon/Sony/Nikon have not done: Easy and intuitive cameras for normal humans to use, with built-in connectivity for sharing content on social networks, support for APPs, and so on!
3. In general, this may bring some excitement within the whole market so that overall sales will increase.

Lie I told you before, I am NOT certain there will be really a new DJI mirrorless system coming in September. But let me know in the comments system what your thoughts are about this!

In any case, if you happen to know more about this DJI launch please drop me a message using this contact box or at sonyalpharumors@gmail.com. Thanks!