Just announced: $196 TTArtisan 14mm f/2.8 Full Frame ASPH Ultra-Wide Angle FE Lens
TTartisan just announced the new 14mm f/2.8 FullFrame manual focus lens you can preorder at Amazon US&EU, TTartisan, Pergear.
Insider info: Ricoh GR IV preorders are HUGE and Sony should learn the lesson!
Since today the Ricoh GR IV is available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK.
I talked to some major EU and US managers and preorder numbers for the Ricoh GR IV are huge! Sony will benefit from it as the new 25.7MP sensor is made by them. But again, I do hope Sony learns this lesson and will make a Sony RX100 with an APS-C sensor! You want this too right?
Surprise: New Viltrox(?) 35-50mm f/1.4 Full Frame zoom coming in 2026?
A world’s first, the 35-50mm f/1.4 FE:
A new rumor circulating on Chinese social media platform Weibo hints at a groundbreaking full-frame zoom lens set to arrive in 2026: a 35–50mm f/1.4. Reportedly developed by a well-known Chinese manufacturer—possibly Viltrox—this would mark the first-ever full-frame autofocus zoom lens from a Chinese brand.
If true, this lens could steal the spotlight by offering an f/1.4 constant aperture—surpassing the current title holder, the Sigma 18–35mm f/1.8, as the fastest zoom lens available. While the 35–50mm range is relatively narrow, such a lens could effectively replace two key primes: the Sony 35mm f/1.4 GM and the Sony 50mm f/1.4 GM. It’s an ambitious move that, if real, would signal a bold leap forward for Chinese lens makers on the global stage.
One more thing:
It is reported that several Chinese optical brands are actively working on autofocus zoom E-mount lenses, with current reports pointing to at least five in development. The Weibo account reports that according to a senior executive from one Chinese manufacturer, a major milestone is on the horizon. By 2026, we can expect a wave of new autofocus zoom lens releases from various Chinese brands. These lenses—developed through in-house innovation, strategic imports, or acquisitions—represent the culmination of years of progress in optics, including advancements in glass formulation, autofocus algorithms, coatings, and motor technology.
And now let me know in the comment system if you would actually be interesting in owning a 35-50mm f/1.4 FE lens!
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Ricoh GRIV on preorder now…the camera Sony should do!
The Ricoh GR IV is now available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK. While it’s not a Sony camera, it’s exactly the kind of compact I wish Sony would make. Just imagine an updated Sony RX100 with an APS-C sensor—it would fly off the shelves, just like the Ricoh has.
The GR III was already notoriously hard to find in stock, and now the GR IV improves on it in nearly every way—packed into an even smaller body.
What makes the Ricoh so special? It’s the only truly pocketable premium fixed-lens camera on the market. In comparison, the Fujifilm X100VI and Sony RX1R III are significantly larger. And let’s not forget: the GR IV is also the most affordable option in its class.
Let’s hope Sony finally gives us a compact APS-C fixed-lens camera. The demand is clearly there.
World’s BEST Bokeh King! Sigma 135mm f/1.4 AF Coming September 9
On September 9 at 9:30 Berlin time, Sigma will officially unveil the new 135mm f/1.4 full-frame autofocus lens — a true world’s first!
The only lens even close is Sony’s 135mm f/1.8, but Sigma takes it further: 2/3 of a stop faster and delivering around 20–25% shallower depth of field. Sigma China has already teased it under the name “MASTER OF OPTICS.”
And here’s the best part: I’ve actually seen the real lens in person, and even got a sneak peek at some sample shots. While I can’t publish those images yet, here’s what I can confirm 👇
Sigma 135mm f/1.4 – Key Specs
- Full-frame autofocus lens
- 105mm filter thread
- Weight: ~1320g
- Classic black finish
- Removable tripod collar
- Available for Sony E and Leica L-mount
- Announcement: September 9
The photos I’ve seen are nothing short of spectacular — perfectly round, clean bokeh balls and buttery smooth background blur unlike anything from a classic 85mm f/1.4. Yes, it’s a big lens, but still surprisingly manageable.
And there’s more: Sigma is preparing to launch two additional lenses soon:
- 20–200mm f/3.5–6.3
- 35mm f/1.2 II
Stay tuned — I’ll share images and full specs as soon as I’m allowed. This could be Sigma’s most exciting release yet!
Sigma 135mm f/1.4 preorder links (open on Sept 9): BHphoto, Adorama, Amazon, Fotoerhardt, Calumet, Fotokoch, WexUK.
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