First leaked image of the new Sigma 28-105mm f/2.8 FE lens!

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For the first time ever you can see an image of the Sigma 28-105mm f/2.8 lens that will be announced on September 5th. The lens will be available for E and L-mount cameras and have a filter size of 82mm and weight of 990g only.

Don’t know the price yet but surely it will be a lot cheaper than the $3000 Canon’s 24-105 mm f/2.8. Stay tuned on SAR on September 5th to follow the live announcement!

Reminder: Sony 85mm f/1.4 GM II preorder links:
USA: Amazon, BHphoto, Adorama.
Europe: FotoErhardt, FotoKoch, Calumet, WexUK.

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Sony Tidbits…

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Big Lens, Big Problem… Why Smaller is Smarter!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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Sony FX3 – Is it still worth it 3 years later? (Chris Brockhurst)
Sony Lenses On Nikon Cameras?? Megadap ETZ21 Pro Adapter Review using Z6 III (Jason Hermann).
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Shure Announces Plethora of New Wireless Offerings (Explora).
What Is Emphasis in Photography? (42West).

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Preorders open! US preorders open for the new Sony 85mm f/1.4 GM II lens

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Sony 85mm f/1.4 GM II preorder links:
USA: Amazon, BHphoto, Adorama.
Europe: FotoErhardt, FotoKoch, Calumet, WexUK.

Sony US has the completely useless and harmful policy of opening up preorders 24 hours after every product announcement. So they basically create a lot of hype with all the influencers and press releases and then NOT offer pre-orders. Unbelievable :)

Anyway, here comes the question for all my readers:

Will you preorder the new Sony 85mm f/1.4 GM II lens?

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My quick two cents on this lens:
Like every GM lens produced by Sony, this is an excellent lens with only one flaw–it’s a bit pricey! If you want to save some money, consider buying the Sigma 85 mm f/1.4 instead. It is almost as good as the Sony for $710 less!

My brief thoughts on the need for an 85mm f/1.2:
Sony had to update the old GM lens, and it makes no sense to launch an f/1.2 before this update. A GM f/1.2 would be heavier, bulkier, more expensive, and therefore a niche product. Nevertheless, I think Sony should focus on making an 85 mm f/1.2, especially since the competition offers this option and Sony cannot ignore it.

 

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