The winners of the Camera Grand Prix 2024 award have been announced. The A9III was selected as winner by the Japanese press and also separately by the Japanese readers.

Grand Prize: Sony “α9 III”
Lens Award: Nikon “NIKKOR Z 135mm f/1.8 S Plena”
Best camera award you choose: Sony “α9 III”
Best lens of your choice: Nikon “NIKKOR Z 135mm f/1.8 S Plena”

The jury writes about the A9III:

By being able to expose all pixels in the screen at the same time, it eliminates the distortion of moving objects that occurs with conventional electronic shutter photography. It received many votes as the best camera for capturing decisive moments in sports and wildlife photography. Flash photography can now be synchronized at full speed up to 1/80,000 seconds ( *2 ), and is also compatible with the company’s first pre-shooting. This is a technological innovation that expands the possibilities of photographic expression, and some expressed hope that it will be rolled out to popular models in the future. In addition, the model was highly evaluated for its ability to minimize the size of the previous model while refining the detailed shape and making it easier to use as a tool.

Sony A9III at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.

Today only you save $100 on the fast Lexar SD cards sold by BHphoto. The same card is in Stock for $199 at Amazon.

Reminder: Those Sony rebates run this til June 2 at Amazon, BHphoto, Adorama. Some special mentions:

Cameras:

• $400 off on the Sony A7rV at Amazon, BHphoto, Adorama.
• $300 off on the ZV-E1 at Amazon, BHphoto, Adorama.
• $200 off on the Sony A7IV at Amazon, BHphoto, Adorama.

Lenses:

• $100 off on the 50mm f/1.2 GM at Amazon, BHphoto, Adorama.
• $100 off on the 85mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 35mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 14mm f/1.8 GM at BHphoto, Amazon, Adorama.
• $100 off on the 12-24mm GM at Amazon. BHphoto. Adorama.
• $100 off on the 200-600mm G at Amazon, BHphoto, Adorama.

Accessories:

• Up to $400 off on Sony CFexpress Type A cards at Amazon, BHphoto, Adorama.
• Up to $400 off on Sony Tough SD cards at Amazon, BHphoto, Adorama.

Tamron:

• Tamron 28-75mm III lens for $699 only at Amazon US, BHphoto and Adorama t This is the lowest price ever on an excellent and much beloved kit lens!

You save up to $300 on Sigma E-mount lenses sold by Amazon, Bhphoto, Adorama.

Preorders:
Sigma 24-70mm II at BHphoto, Amazon, Adorama, FotoErhardt, WexUK.

Press coverage and reviews:
Explora. Elliot Aubin. Antonia Moers.

Youtube reviews:

Today Fujifilm announced the GFX100IIS (at BHphoto, Amazon, Adorama) and the FujiFilm X-T50 (at BHphoto, Amazon, Adorama).

Weeks ago I told you that Fuji’s X-T50 film simulation dial was a winning addition that would create instant hype and be loved by influencers and young people. This is the kind of ‘gimmick’ that cameras need to sell to this group. Some people said I would be a fool to think that, so I made an effort to contact some of the major shops in the US, Europe and Asia. They all told me the same thing: re-orders for this camera are very high! The highest ever for any X-Txx camera!
Granted, not as high as the FujiFilm X100VI, but still much higher than usual.

Let’s be honest, I’m a middle-aged classic photographer and I don’t need that dial. But I want companies to keep producing new cameras that focus on photography. And the only way they will do that is if they can make money on this kind of ‘different’ cameras as well. That way they can keep the whole business profitable. This is why the upcoming Sony ZV-E10II is so important. Not because we like it… but because it is the best-selling E-mount camera and is always at the top of Amazon’s ranking (click here). I still don’t know when the ZV-E10II will be announced…first rumored dates were late May but there might be a small delay of a couple of weeks….