Surprise: Ulanzi just announced their first lens and it’s a 27mm f/2.8 autofocus E for $139 only!

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Ulanzi just announced their very first lens ever made: It’s the 27mm f/2.8 E AF lens you can buy now on the worldwide Ulanzi Store and also soon on their Amazon store.

Description:
Ulanzi AF 27 / 2.8 APS-C is an auto focus lens designed for Sony E-mount camera models. With 6 elements in 5 groups, it features outstanding optical performance. Designed to keep up with your creativity, CL02 brings fast autofocus, eye control, and close-up shots. The minimum focus distance of about 0.3m produces nice close-up shots. Great choice for portrait, landscape, close-ups and vlog shooting!

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Sony Tidbits…

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Is a Global Shutter Better than HSS Flash?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
SmallRig Drops Tripod, V-Mount Battery, and Tool Kit Collaborations (Explora).
Product Showcase Feature: Do You Need It in a Camera? (42West).
Sony VENICE 2 + BURANO + FR7: Lethal Combination for Cinematic Broadcasting (YMcinema).
First review on Sony E mount : Meyer Optik Biotar 75mm F1.5 II (SonyAlphaBlog)
What is “Electronic Variable ND Filter”? | Electronic Variable ND Filter | Sony
Shure Announces MoveMic Range of Wireless Microphones (Explora).

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Finally in Stock at Amazon/BH for the first time: Sigma 500mm FE lens

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The new Sigma 500mm f/5.6 lens is in Stock in the USA for the first time at Amazon, BHphoto, Adorama! Top High Quality lens as we have seen form multiple reviews!

New Sony Camera rebates:

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Interview with Sigma CEO Yamaki…and will there be a 85-150mm f/1.8?

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CineD had a chat with Sigma CEO Yamaki. The only curiosity I had not thought of is whether Sigma will also someday make a full-frame version of the current APS-C 50-100 mm f/1.8 DC HSM Art zoom. This would be a 77-150 mm lens. I imagine this lens would become more like an 85-150mm f/1.8 so as not to make it too big. What do you think about such a possible proposal?

Do you think a Sigma 85-150mm f/1.8 would be something interesting for you?

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Funny: Sony FE 16-25mm F2.8 G Review done by “Petographer” Akiyo Ogawa

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Kitamura published an official Sony 16-25mm F2.8 G taken by Akiyo Ogawa. She is a ‘Petographer’, i.e. she is paid by customers to take wonderful photos of their dogs/cats. Check out Kitamuras website to see some image samples. The conclusion of her review is:

With a wide-angle lens, you can take more impressive photos, whether it’s a pet photo against a spectacular background or a portrait photo with a bokeh effect.
What’s more, the lens is lightweight and compact, with an F2.8 aperture, which is very appealing!
Depending on the perspective and composition, the range of your work can be expanded, so why not enjoy taking advantage of the characteristics of a wide-angle lens?

Sony 16-25mm G lens at Amazon, BHphoto, Adorama, FotoErhardt, FotoKoch, Calumet, WexUK, Amazon.

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