The Mirrorless strategy slide posted back in late 2014.

Sony released their Mid-Term Corporate Strategy for FY2015 – FY2017 (Full press text here: sony.net/SonyInfo/News/Press/201502/15-017E/index.html). Here are some of the key info:

1) Overall it looks very good for Sony. They target for consolidated operating profit of more than 500 billion yen for the Sony Group in FY201.

2) Focus on High Value mirrorless cameras. The actual words used by Sony are: “While Sony does not anticipate overall market growth in these areas, the Company will target certain areas within each market that are unlikely to experience commoditization by continuing to offer new, high value-added products such as its advanced mirrorless single-lens reflex cameras and high-resolution audio products.”

3) Customer attention: “Sony will seek to reinforce its deployment of “recurring-revenue business models…also for interchangeable lenses and accessories within the Digital Imaging business.” Recurring revenue models provide a way to reach out to customers more frequently and build a more loyal customer base.

There is no other info in their report about particular products. But it’s also important to underline that their Imaging Sensor sales are booming and Sony plans to invest more resources in research and production. We should all benefit from that strategy too because it means Sony will lead the digital system camera sensor market too.

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Thanks Dicahub for sharing the news.

Lightroom 6 will ship on March 6. The French store fnac.com leaked all info about the new LR6:

• Windows Compatibility: Windows 7, 8, 8.1
• Mac OS Compatibility: Mac OS X v10.8, v10.9 or v10.10
• Designed for both amateur photographers and professionals
• Merge to HDR
• Fusion panoramas
• Performance gains
• Facial recognition
• Sophisticated video slideshows
• Optimized web galleries
• Filter brush

found via CanonWatch.com.

Image courtesy: DC.watch.

Usually you don’t see how a lens is made “inside”. But at CP+ Tamron is showing the new SP 15-30mm lens cut in half. There is also a full review at Photoreview:

Outdoor photographers will welcome the moisture-resistant construction of this lens as well as the fluorine coating on the front element that repels water and dirt and makes it easy to keep clean. Architectural photographers will find relatively low distortion produced by this lens valuable for shooting exteriors and interiors. 
In summary: Photographers looking for a fast, wide-angle zoom lens will find this lens represents excellent value for money. 

The A-mount lens can be ordered at BHphoto (Click here) and at Adorama (Click here).