Just announced: New 7Artisans 50mm f/1.4 APS-C Tilt Shift Lens

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Preorders for the new 7Artisans 50mm f/1.4 APS-C Tilt Shift Lens:

Amazon US (10% OFF with code “101EATIJ“. Amazon CA (10% OFF with code “RTQV7UHQ“. Amazon DE. Amazon UK. Amazon FR. Amazon IT. Amazon ES. And on Pergear store (10% OFF with ” 7AR50MMF1.4TILT“)

Features:

  •  7 elements in 6 groups, Only 364g, Metal material, De-clicked Aperture ring, 46°Angle of view.
  • Special Tilt-Shift lens compatible with mirrorless cameras, allowing you to create charming Liliputian visuals that resemble miniatures.
  • Wide F1.4 aperture and shift axis is unparalleled, allowing you to explore new dimensions in photography.

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You can now preorder the new Sony 16-25mm f/2.8 G at Amazon, BHphoto and Adorama

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Preorders:
USA at Amazon, BHphoto, Adorama
EU at FotoErhardt, FotoKoch, Calumet, WexUK, Amazon.

My take on this lens:
It’s a much more interesting lens than the 24-50mm f/2.8 G announced a month ago. This new 16-25mm G lens makes sense because:

  1. First of all it’s almost half the price of the 16-35mm GM.
  2. It’s much lighter and compact (perfect for gimbal shooters, vloggers and travel photographers)
  3. And if you think about it…most of us do own a 24-70mm GM lens and you will not miss the 35mm focal length anyway.

One more news: Today Sony Japan also announced that reorders were much higher than expected:

Orders for the FE 24-50mm F2.8 G “SEL2450G” for digital single-lens camera α [E mount], which we started accepting orders for from Thursday, February 29, 2024, have far exceeded our expectations. , it may take some time for the product to be delivered.
We are currently working hard to respond to customer requests as much as possible, so we appreciate your patience.

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The good news after 16-25mm G announcement: 24-70mm f/2.0 and 85mm f/1.4 GMII is coming soon too!

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I have been telling you for months about five lenses coming til early summer:

The fact that he got the first two lenses right definitely confirms that we will soon have these two new GM monsters! A series of interesting announcements can be expected from now on:

  1. The next Sony announcement will bring us the ZV-E10II and one new lens.(the one with the specs I still don’t know).
  2. With that OR shortly after that we will get the new GM lenses.
  3. And after the GM lenses we can talk big business with new Alpha bodies, FX cameras and more exciting lenses!

In general you can expect every announcement to be more “interesting” than the one before! Join our newsletter and social network to not miss any of my upcoming rumors:  

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New extended list of all Sony savings (ending in 5 days)

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Those Sony rebates run this week only at Amazon, BHphoto, Adorama. Some special mentions:

Items with the first ever price drop:

Cameras:

Lenses:

Accessories:

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