Dear Sony, can you finally discount the Sony A1?

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Soon we will get our new massive Sony A1 firmware update. And I thank Sony for listening our requests to bring on new features through consistent fw updates. But here comes my second request. In the exact three years since the launch Sony did not ONCE offer any cashback or discount on the Sony A1. This despite similar cameras like the Nikon Z9 being priced at $1,000 less.

I think it would be great for Sony to cut the price by $1,000 when they launch the major A1 firmware. That way we can also create some buffer between the A1 and future A1II…unless Sony plans to price it at $7,500!

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Sony A9III review at PcMag: “nothing quite matches the a9 III on the market for action photographers needs”

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PcMag reviewed the A9III and concluded:

The camera is tuned for speed, both in terms of performance and capture rate, with 120fps Raw drive and an autofocus system that’s a little more advanced than that from Canon or Nikon. That said, picture quality lags behind contemporaries, and you pay a premium for the cutting-edge tech. High-level sports and action photographers understand that nabbing a moment perfectly is more important than some grain in an image, so nothing quite matches the a9 III on the market for those needs. But if you don’t mind a slightly slower capture rate or intend to roll a lot of video, the Editors’ Choice-winning Canon EOS R3 and Nikon Z 8 are both top-notch alternatives.

Preorders (shipment start Feb 21):
Sony A9III at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.
Sony 300mm at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.
Sonny A9III Vertical Grip at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.

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Sony Tidbits…

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Sigma 70-200mm f/2.8 DG DN OS Sports – WORTH $1500???

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony FE 24mm f/1.4 GM Review (Photographylife).
Tamron 17-50mm f/4 Di III VXD review at Opticallimits.
Year in Review 2023: Sony Cameras and Lenses (Explora).
Product Showcase Feature: Do You Need It in a Camera? (42West).
Latest CIPA November data confirms the market bottomed out (Mirrorlessrumors).

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Rumor roundup: ZV-E10II, FX camera, 85GMII and more…

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Here is a recap of the rumors I posted recently on SAR:

Solid rumors:

  • Sony ZV-E10II coming in Spring
  • New FX camera coming (should be something different from existing models)
  • 85mm f/1.4 GMII coming in Spring

Still to be confirmed:

  • 24-50mm f/2.8 G coming soon
  • 16-25mm f/2.8 G coming soon
  • New A1II will be coming at best in November (more likely in 2025)
  • New A7sIV could be the next Full Frame Alpha model to be announced sometimes in mid 2024

Very wild rumors:

  • FE 24-200mm F2.8-4 G OSS
  • New RX Full Frame model coming in 2024

Confirmed releases from Viltrox:

  • Viltrox AF40mm f/2.5
  • Viltrox AF56mm f/1.7
  • Viltrox AF135mm f/1.8

Unconfirmed releases from other manufacturers:

  • Sigma and Tamron patented f/2.0 zooms. Could be coming in 2024.
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