Viltrox has just issued a press release and announced the following gear will be displayed at the IBC show:
AF 50mm F1.4 Pro – a professional-grade full-frame lens delivering exceptional sharpness and outstanding low-light performance.
AF 9mm F2.8 Air (APS-C) & AF 14mm F4.0 Air (Full-Frame) – ultra-wide lenses from the lightweight Air series, engineered for creators who prioritize portability without compromising quality.
AF 85mm F2.0 EVO – the first lens in the new EVO series, combining refined optics with a modern design language.
Z3 TTL Camera Flash – featuring a unique mech-inspired design with powerful lighting control.
Nexus AI Autofocus Adapter – an innovative adapter integrating artificial intelligence to expand focusing capabilities.
The 50mm PRO will be their second PRO series Full Frame lens after the excellent 85mm f/1.4.
What sets ProWrapp apart from its predecessors and all others?
We now call the latest generation of the well-known SPINN CW (Camera Wrapper) ProWrapp. And yes, this wrapper has a professional attitude, as the sum of its features is currently unmatched by any other product in this field.
ProWrapp offers: – High-pile fabric with an exceptionally soft feel and superb shock absorption – Weatherproof design with a waterproof barrier – Reliable, full-surface hook-and-loop closure
And additionally in 2025: – Color coding for the various sizes – Sturdy loop for hanging purposes – Rounded corners to prevent unwanted opening and peeling
We listen to our customers and have been developing our wrapper range for over three years now, improving it with each new generation. Please take the time to explore our campaign and trust every statement we make. We deliver what we promise, and you will only find this combination of great features with us — the SPINN ProWrapp.
Reminder: Ending soon is the backing of the new MAVEN Filters – WAVE 3 on Kickstarter (click here).
If you want Leica quality on your E-mount camera you can get those super affordable (LOL) new Leitz Cine lenses at BHphoto (Click here). These are vintage inspired compact Cine Full Frame lenses. Here is a review from Explora:
Press text:
Leitz’s new HEKTOR lineup features six prime cinema lenses with user-interchangeable mounts. These T2.1 lenses have unique character and consistency across the set.
B&H is excited to announce Leitz’s new HEKTOR lineup brings their distinguished optics legacy to the mirrorless camera world, with six T2.1 manual cinema lenses that cover full-frame sensors and feature a gentle Petzval effect with corner swirl and fall off. The line includes an 18mm, 25mm, 35mm, 50mm, 73mm, and 100mm, available in a six-lens set, three-lens set, and individually. They feature user-interchangeable mounts, with Sony E, Canon RF, Nikon Z, and L-mount available at launch.
All the HEKTOR lenses have a new Leitz coating for a slightly warm temperature, balanced contrast, and colorful flares. They are fully manual lenses, with matched focus and iris rings for quick swaps. Users can expect a 47.8mm image circle, nine iris blades, 120° focus rotations, 80mm front diameters, and 77mm screw-in filter threads. The 18mm has a bulbous front and can’t fit a screw-on filter, but could be used with a matte box. Close focus ranges from 9” on the 18mm to 2’9” on the 100mm, and the lenses only weigh between 1.5 and 2.1 lb. All of them are 3.47” in length, except the 4.84” 100mm.
The look of the lenses comes from the spherical-style of the 80s and 90s, with a lower resolution center and fall off around the edges. Direct flares are vibrant, pronounced, and idiosyncratic, while indirect flares are more contained. Expect subtle cat’s-eye bokeh and Petzval-like swirling around the frame to draw viewers to the center. Halation skews warm, but chromatic aberration is controlled and contrast is maintained throughout. Leitz also promises natural focus roll off and tasteful vignetting around the corners to emphasize your subject.
I am a current happy owner of the Tamron 28-200mm lens. And topay Tamron made me even happier as they announced the will soon launch a new version with a wider focal length: The 25-200mm f/2.8-5.6. I will buy it for sure!
Press text:
TAMRON announces development of the evolved G2 All-in-One 8x Zoom, 25-200mm F2.8-5.6 G2 (Model A075) for Sony E-mount Full-Frame Mirrorless
September 9, 2025 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the development of the 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075), an all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras.
The TAMRON 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) is the successor to the highly acclaimed 28-200mm F/2.8-5.6 Di III RXD (Model A071), reborn as an advanced 2nd-generation “G2” model. As the originator of modern all-in-one zoom lenses, TAMRON celebrates its 75th anniversary with this new cutting-edge lens. The new G2 model maintains its compact size while expanding the wide end from 28mm to 25mm and preserving the 200mm telephoto range. It offers improved image quality and faster, more precise autofocus powered by TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism. With a maximum magnification ratio of 1:1.9 at the 25mm wide end, the lens also provides half-macro shooting. Combining portability with uncompromising performance, this next-generation all-in-one zoom lens supports creative expression for everyone from beginners to professionals. Experience the full potential of an all-in-one zoom, reimagined.
Product Features
1. Advanced 2nd-Generation All-in-One Zoom — The 25-200mm F2.8-5.6 G2
2. Compact All-in-One Zoom Lens Excels at Everything from Everyday Moments to Expressing Your Creativity
3. Exceptional Image Quality — Captures Every Detail
4. Fast, Precise VXD Autofocus — Great for Capturing Sports and Pets in Motion
5. Outstanding Close-Up Performance with 1:1.9 Magnification — Enjoy Half-Macro Shooting
6. Compatible with TAMRON Lens Utility™ Software for Easy Customization
7. Comfortable Ergonomic Design for Ease of Use
- Enhanced Exterior Surface
– Smooth and User-Friendly Zoom and Focus Rings
8. Unified 67mm Filter Size
Canon has just announce the C50 compact Full Frame Cine camera. This is the camera that is going for the Sony FX3 kill. It’s $200 cheaper than the Sony but has some features the Sony has not:
34 vs 12MP
7k recording
Internal 12Bit RAW recording
Fully articulating screen
1/16000
16 stops dynamic range
Open Gate
many more customizable buttons including a power zoom button
The Sony still has the following advantages:
Built-in IBIS
Mechanical Shutter
Built-in mic
not as thick as the Canon
A full side by side spec comparison can be found on that BHphoto page.
