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As usual SAR will be the first to let you know what’s coming from Sony! Today at 15:00 London time I will unveil the name of the next new Sony Full Frame E-mount camera. This camera will be the first Sony Full Frame camera NOT having the classic A7-A9 camera shape. It will also be the first of a new line of FF cameras. Spread the teaser on forums because I need all the clickbait ;)

IMPORTANT: To not miss any future rumors and leaks follow me on Twitter, Facebook, Instagram and chat with me live NOW!!! on Discord.

Also join our new Sony A5 facebook group (note: I will change the group name to the real camera name soon)

P.S.: I moved from Antwerp to Italy and live on the mountain now. This is my view

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Last late afternoon sunshine before the storm comes in #merano #meran

A post shared by Andreas Photography world (@andrea_pizzini_photographer) on Aug 24, 2020 at 2:29pm PDT

For months I got the rumor saying Sony would announce a new entry level camera. I supposed this would mean it would be priced below the A7III. I was wrong! I am now 100% sure of the info I will share now:

• YES this is an entry level camera of a “new line of FF E-mount cameras”
• NO the price will not be below the A7III but higher than the A7III !!!

The new line will define a series of compact and tiny FF E-mount cameras for vloggers, youtubers and travellers. This is a weird strategy from Sony…don’t know why they think this new kind of cameras would have to be priced above the A7III.

All other rumored specs are pretty solid:

• In mid September Sony will announce a new entry level Full Frame camera (entry level of a new line…price will be above A7III)
  
• similar Sony A7III specs (SAR note: I guess sit means same 24MP sensor and same AF performance)
  
• It has the same A7sIII fully articulating screen
• body size of the A6600
• The camera will be marketed for vloggers and youtubers
• Battery is NP-FZ100,
• USB is Type-C.
• it has a single SD card slot
• It has both a mic-in and a headphone jack
• Wi-Fi (11a/b/g/n/ac) and Bluetooth

I got a rumor from a solid source. He said Sony decided to give the new entry level Full Frame E-mount camera a completely new kind of name. I know “A5” or “A6” are not new but they resemble to much the APS-C “A5xxx” and “A6xxx” naming structure. Expect something new like the ZV-1 name that changed the RX100 naming history.

SAR note: If you wanna chat live with me and the SAR community about the new Sony entry level FF join us now on Discord!