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RUMOR: New FF camera will be entry level of a new camera line….but price will be above $2,000!


For months I got the rumor saying Sony would announce a new entry level camera. I supposed this would mean it would be priced below the A7III. I was wrong! I am now 100% sure of the info I will share now:

  • YES this is an entry level camera of a “new line of FF E-mount cameras”
  • NO the price will not be below the A7III but higher than the A7III !!!

The new line will define a series of compact and tiny FF E-mount cameras for vloggers, youtubers and travellers. This is a weird strategy from Sony…don’t know why they think this new kind of cameras would have to be priced above the A7III.

All other rumored specs are pretty solid:

  • In mid September Sony will announce a new entry level Full Frame camera (entry level of a new line…price will be above A7III)
  • similar Sony A7III specs (SAR note: I guess sit means same 24MP sensor and same AF performance)
  • It has the same A7sIII fully articulating screen
  • body size of the A6600
  • The camera will be marketed for vloggers and youtubers
  • Battery is NP-FZ100,
  • USB is Type-C.
  • it has a single SD card slot
  • It has both a mic-in and a headphone jack
  • Wi-Fi (11a/b/g/n/ac) and Bluetooth
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