Sony Electronics Launches Industry First Video-Compatible Camera Authenticity Solution for News Organizations and Broadcasters
Press text:
Sony Electronics Launches Industry First Video-Compatible Camera Authenticity Solution for News Organizations and Broadcasters
Current Support for Five Cameras with Expansion to Four More Models by 2026
Sony Electronics is furthering its commitment to authenticity in video content by extending its verification technology to a broader lineup of cameras. This initiative marks the next significant step in providing news organizations with the industry’s first camera authenticity solution compatible with video (C2PAii standard-compliant), starting October 30.
As generative AI continues to evolve, concerns are growing about the impact of tampered and fake images spreading widely. For news organizations and broadcasters in particular, the importance of providing accurate and reliable information has increased. To address this challenge, Sony has been providing camera authenticity solutions.
In response to growing demand for authenticity support, Sony has advanced its technology development to enable news organizations and broadcasters to verify the authenticity of video and image content, supporting the work of photojournalists, video journalists and photographers. Through initiatives and verification experimentsiii, Sony has validated the authenticity of video content in collaboration with the Research & Development Department of the UK’s public broadcaster BBC. In addition, the company works closely with the C2PA (The Coalition for Content Provenance and Authenticity), a standards organization that develops open standards and technical specifications for the provenance and authenticity of digital content, serving as a Steering Committee Member since March 2022.
Sony’s camera authenticity solution verification site enables authenticity verification for both still images and videos, confirming that content was captured by a Sony camera rather than AI-generated. The system can also detect 3D depth information in video content, enabling highly accurate verification that videos were captured of actual, existing subjectsiv. Additionally, a trim function that allows extraction and verification of only necessary portions while maintaining signatures enables rapid authenticity verification even for large-capacity video files. As use of the verification site requires a digital signature license and installation of the digital signature license on Sony-compatible cameras, Sony will also begin providing digital signature licenses for videov.
In Sony’s cloud-based collaboration solution for video production, Ci Media Cloud, the display of C2PA standard-compliant digital signature information that certifies content authenticity will become available for news organizations and broadcasters.
[Sony Cameras Supporting Recording of Authenticity Information for Video]
Interchangeable-Lens Cameras: Alpha 1 II, Alpha 9 III Cinema Line Cameras: FX3, FX30
(NEWLY Launched) XDCAM Memory Camcorder: PXW-Z300iv
* Interchangeable-Lens Cameras Alpha 7R V, Alpha 7 IV, Alpha 1: scheduled to be supported from after November 2025 or later* Interchangeable-Lens Cameras Alpha7S III: Support planned from 2026 onwards
■For details on the camera authenticity solution including still images, please visit:
Camera Authenticity Solution | Sony
