The welcome kit image by MTRezNIN on SonyAlphaForum.
Sony US officially started the Sony PRO support program and everyone who applied got their Sony welcome kit (Application here: esupport.sony.com/info/1523/US/EN). This is the email sent by Sony:
* Only applies to REGISTERED SONY Products
Your Sony Imaging PRO Support program gives you access to the following benefits*:
Expert Support
· U.S. dedicated phone and email support
· 3 Days repair turnaround time
· Repair loaners
· Pre-purchase evaluation loaners
Equipment Maintenance
· 3 free cleanings and maintenance
· Pre-paid in-bound and return shipping
· 20% discount on out-of-warranty repairs* Subject to the program terms and conditions at www.sony.com/ProServices, which may be updated from time to time.
https://esupport.sony.com/info/1523/US/EN
The Sony PRO program is now also available in Europe (Click here).