Sony Is in Trouble? Outdated Cameras, Up to 30% price hike in the USA – My Urgent Advice!

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The up to 30% price hike on Sony gear in the US has now been implemented across all major retailers — and that’s a big problem for several reasons.

  1. Sony products were already priced higher than much of the competition. With this increase, it’s becoming even harder for amateur and enthusiast photographers to justify buying new gear.
  2. Full-frame systems are now increasingly out of reach for many, pushing potential buyers toward APS-C cameras. But in that segment, Sony’s lineup is limited, while Fujifilm offers a wider range of more affordable, beautifully designed, and technologically advanced options.

In the video above, I break down

  1. How Sony’s pricing compares to its competitors
  2. Why this strategy could backfire

What Sony needs to change now:

  1. Offer more competitive pricing
  2. Refresh outdated models quickly
  3. Embrace trends: fixed-lens cameras, entry-level APS-C bodies
  4. Add built-in Kodak-style film simulations
  5. Make cameras exciting, fun, and beautiful again!

Dear Sony, the time to act is now.

Price increase on Cameras:

Price increase on Lenses:

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