Sony Japan launched first A7IV cashback campaign…sign the A7V launch is near?

A Japanese reader told me this:

I’ve noticed the A7IV is eligible for Sony Japan’s “cashback” program. Essentially, all purchases of Sony A7IVs directly from Sony are discounted by up to 60,000YEN (or roughly $400) from the original list price.
Offers like this are typically made only when a new camera is around the corner. The offer stands till the end of July.

While cashback promotions for the A7IV are fairly common in the EU and the US, this is the first time we’ve seen something like this in Japan. According to my sources the Sony A7V launch is expected to happen sometimes in late 2025. But hopefully I can get a final launch date soon.