Sony says the market will recover and A7c will win over customers from the DSLR and APS-C world

Preorders:
In the USA at BHphoto, Adorama, Amazon, FocusCamera. In Europe at Calumet DE. Foto-erhardt DE. Fotokoch DE. Wex UK. Park UK.
Sony HVL-F28RM External Flash at BHphoto.

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Nikkei posted an interesting article about Sony’s overall view of the market and goal with the A7c launch:

1. Sony’s goal with the A7c is to attract new customers particularly from the DSLR and APS-C world.
2. Sony believes the mirrorless market has bottomed out and the market will stop shrinking
3. Sony believes they will be number one in the market as DSLR sales are extpcted to shrink further the coming years (Sony is already number 1 in the mirrorless segment)

And here are the worldwide shipment data for 2019

Share of interchangeable lens cameras 2019

1. Canon 4.16 million units
2. Nikon 1.73 million units
3. Sony 1.66 million units
4. FUJIFILM 500,000 units
5. Olympus 330,000 units
6. Other 280,000 units

Mirrorless camera unit share 2019

1. Sony 1.65 million units
2. Canon 940,000 units
3. FUJIFILM 500,000 units
4. Olympus 330,000 units
5. Nikon 280,000 units
6. Other 240,000 units