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(SR5) Exclusive on SonyAlphaRumors: the Sony A850/900 firmware upgrade press release and powerpoint presentation!!!


SonyAlphaRumors is pelased to inform you that Sony will release a new Sony A850/A900 firmware on December 2th. According to our sources Sonys goal is to contribute current users to stay in the Sony system, by showing Sony is supporting and caring them and to push the Christmas year-end sales. That’s why they are offering the $100.00 Instant Savings on the A850 (Amazon, Adorama, BHphoto) and the $200 Instant Savings on the A900 (Amazon, Adorama, BHphoto). An anonymous source sent us the full press release + powerpoint presentation (Click here to see the presentation at Here is the official press release with the new firmware enhancements:

Press Release (2nd December 2010)

Sony announces free DSLR-A900/A850 firmware upgrade
Creative shooting enhancements for full-frame α cameras

A free firmware upgrade refines shooting responses and creative options with the α900 and α850 35mm full-frame DSLR cameras by Sony.
All new and existing customers are advised to install the upgrade that’s available for download from the ‘Support’ area of the Sony web site.
Autofocus is quicker and more responsive than ever, thanks to improved AF motor control and smarter distance detection of out-of-focus objects.

Creative options are extended by a broadened range of exposure value (EV) compensation settings, now increased from ±3EV to ±5EV. Selected compensation value is displayed in the navigation display on the main LCD screen of both cameras. This boosted EV compensation range gives extra
headroom when composing extremely high- or low-key images.

Exposure bracketing range has also been increased from a maximum of 4.0EV (three shots at -2EV, 0EV, +2EV) to a maximum of 6.0EV (-3EV, 0EV, +3EV). This wider range gives added flexibility when capturing multiple frames at different exposure values – for example when acquiring images for the creation of powerful post-shooting HDR effects.

As a further refinement, a new menu option allows shutter release to be enabled, even when the camera body doesn’t detect an attached lens. It’s useful for specialist applications such as astrophotography when the camera is attached to a telescope.

The latest firmware upgrade by Sony for registered α900 and α850 DSLR customers is available free of charge from

– Ends –

Thanks to all our sources!

P.S.: Click here to see all Sony camera and lens Instante Rebates!

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