C. Garrard: “the NEX-7 is likely to be a Trojan Horse in the camera industry”
The NEX-7 and the NEX-5n are the hotseller on Amazon. Four different NEX camera kits made it into the top 20 (Click here to see the full ranking)!!! And I bet the NEX-7 will stay on top of that ranking for a very long time. The NEX-7 is receiving a lot of praises. Carl Garrard had the chance to play a bit with the Nex-7: “This is a camera that not only seems to strike the “classic” strings , but also strikes the “hi tech science tool” strings in my heart. It simultaneously gives me the impression that it is both designed to be functional yet ultra high tech at the very same time. I’ve never held or used a camera like it. I repeat, the NEX-7 is likely to be a Trojan Horse in the camera industry.” (Source: Dpreview forum). And also Whatdigitalcamera writes that: “The NEX-7 we handled is an early pre-production model and we were not allowed to put an SD card in it to assess to image quality, as there’s still some tweaking to be done to the firmware, but from a handling and usability perspective the NEX-7 is impressive.”
The NEX-7 is the last of the new new Sony cameras that will get into production. That’s why you don’t see any official preview on the web. Sony hasn’t finsihed to work on the beta-firmware. Let’s hope they will finish soon because I really want to see some preview!
Preorder the NEX-7 at Amazon (Click here).
And the NEX-5n is now in Stock at Amazon: Body only (Click here), or with 18-55mm lens (Click here) and the silver version (Click here).






phigment
2 years ago |Trojan horse? Are we to believe it is something good, but will destroy all our photographs?
Vlad
2 years ago |“…in the camera industry.”
Katsunami
2 years ago |I think “Trojan Horse” is meant that the camera turns out to be something nobody thought it could be. It looks small and cute, but it turns out to be a killer camera, maybe even taking a part of the lower end DSLR-market for itself.
awmenard
2 years ago |More NEX 7 news, the wait is getting painful.
patty
2 years ago |want one? preorder now, or wait until 2012 stock. it is in high demand.
reinz
2 years ago |gagal pertamaxx XD go sony gooo!! hope the prise nex 7 and a77 will lower again ^^
acolyte
2 years ago |Please refrain from using that word that has flooded English threads with nonsensical meaning.
julia
2 years ago |@reinz: this is not kaskus, go back to school and read a book!
reinz
2 years ago |who are u :p go off or i will hit u with bata
Voohoo
2 years ago |If I had 2 grand…
elliot
2 years ago |By this point Garrard is long known as a Sony crank, onetime blind fanboy and now occasional troll. He’s just a guy with a website and plenty of time to argue with people on dpreview’s forums.
There are plenty of respectable people with valuable opinions. Don’t feed the troll.
b shaw
2 years ago |@elliot,
Respectfully, I disagree – I’ve known Carl to be honest and straightforward. For example, when Sony wasn’t producing quality, Carl called ‘em on it. Now that they have, Carl is appropriately reporting the goods in a positive light. If anything, he’s consistent.
Vlad
2 years ago |Disrespectfully, I disagree. I’ve followed Carl for quite some time now and none of what you are saying is correct.
Renato M.
2 years ago |I need some help here!!!
I wanted to buy the NEX-5n and ship it to Canada at the Hotel – I’m not from CAN or US. I was going to buy it at Sony Canada but with taxes it becomes $900+!
Have someone at Canada bought it in another way? eBay? Adorama? Cameta Camera? My concern is about the camera getting stuck at customs and I’m not being able to solve it in time.
Most of the stores in Canada that already have the NEX-5n, they don’t ship to Hotels either. B&H only ships to Hotel via a complicated international wire transfer – which I was going to do but I found out that the bank taxes and fees are almost US$150!.
I already tried 3 or 4 different ways to make this happen, but so far it’s only bad news after bad news and the clock is ticking.
Can somebody give me some light?
*It can be stores that I can pick up in Quebec, Montreal and Vancouver
acolyte
2 years ago |I’m not sure if I’m any help.
Try:
http://www.google.com/search?q=nex+5n&tbm=shop&hl=en&aq=f
Then, check “In stock nearby” and change location to your location to find the closest shop. Call ‘em and check if they can reserve one for you.
Renato M.
2 years ago |Thanks, but I already emailed all the stores that I could find in Google and the problem is that the online stores don’t ship to Hotels.
awmenard
2 years ago |Hey Renato, i live In Montreal Qc, send me an email awmenard@yahoo.com, ill try to help u out
Renato M.
2 years ago |Have any Canadian bought via eBay and received it without any problem with customs? My concern about eBay is that if it get stuck in customs and I won’t know how to proceed.
mwl
2 years ago |Trojan Horse? I thought Magnum XL was the biggest they made.
safaridon
2 years ago |Give us a break, do you really want others to believe that neither Pany or Oly landed a single model in the top 100 DSLR sellers? So apparently by Amazons classification the NEXs mirrorless interchangeable cameras are DSLRS while none of the m4/3 models are?
Amazon figures in the past have been very deceptive leaving out certain manufactures. Sometimes it is Sony products they leave out of consideration and now Pany and Oly? Better to not publish such inaccurate rankings if they are not true.
acolyte
2 years ago |Hmm, this is a sony alpha rumors site. If you are looking for m4/3, try 43rumors.com. kthxbye
Alternative 1: Convince Amazon to make an ILC category. Who convinced them to make a micro 4/3 category? And they were proud of it, now fanboys complain?
Alternative 2: Provide a more reliable ranking. It’s not like we have much to work with, especially with everyone trying to put down Sony.
dk
2 years ago |He’s got a point actually. NEX’s director competitors are the m4/3 but Amazon doesn’t list those in this category. If we want know how well Sony is doing, might as well try to find as accurate as possible figure. Not that I know a better ranking system thou….
Sky_walker
2 years ago |We know for ages that Amazon rankings are garbage, so… no point in arguing about them. Move along, move along…
acolyte
2 years ago |Why the heck is it trojan horse?
Did he mean dark horse???
And Andrea, that dpreview link links to a NEX 5N thread, I can’t find c. gerrard’s words there.
Steve
2 years ago |http://forums.dpreview.com/forums/readflat.asp?forum=1042&message=39308510&changemode=1
acolyte
2 years ago |Thanks Steve, why does noone complain about the use of ‘Trojan horse’ -_- throws me off.
knurd
2 years ago |Because maybe when you take it home from the store, 30 little Japanese men come running out of the camera and start trashing electronics in your house that aren’t made by Sony. Duh!
lorenzino
2 years ago |Well, it does actually make sense. The Trojan horse is the horse Greeks used to invade a city (= Troy) they could not otherwise conquer. The current term usually refers to smth that opens the way to a successive conquer of a battlefield / market (metaphorically).
So the use of Trojan horse makes sense if you see the Nex-7 as the first step in “going beyong the ennemy lines” and actually conquering the market.
You can see Andrea is Italian
Voohoo
2 years ago |Haha, you’re right. Dark horse should be the term. I thought something sounded funny.
patty
2 years ago |camera virus
lorenzino
2 years ago |Nope, not a virus, but a greek myth used for representing an assault beyond the ennemy lines.
Geee…
Brandon
2 years ago |Exactly, and the metaphor is thus. misappropriated. The competition does not purchase the camera, or in any way allow its presence. Consumers do. A Trojan Horse would be a product that attacks the consumer. Nobody here needs to be told what a Trojan Horse is. The term is incorrectly applied. The word intended was clearly Darkhorse.
pancanikonpus
2 years ago |White Paladin – Canon
Dark Force – Nikon
Orange Legion – Sony
acolyte
2 years ago |I wish it didn’t make sense..
lorenzino
2 years ago |Nope. The metaphor is appropriated if you consider the camera market as a battlefield. Nex-7 would be a Trojan horse in the sense that it is smth opening the path to the rest of Sony cameras, lenses and accessories.
Brandon
2 years ago |Incorrect. Trojan Horse does not so much imply a battlefield as a battle tactic. Nobody is disputing the competitive market, ie., battlefield… The dispute is the tactical maneuver does not fit at all. The
patty
2 years ago |amazon sales warranty not as smooth as adorama or bhphoto warranty. so the sales ranking should include rank from real camera stores too to get a realistic rank, not just from amazon. or include form the sony store too. and the fact that amazon sales of the kit lens is almost same as sales of body only says that half the buyers are noobs.
Matt
2 years ago |Are you saying anyone who buys a camera with kit lens is a noob?
patty
2 years ago |there is no interchangeable lens system that comes in a kit lens where the kit lens is a top of the line lens. not one. thats why everyone upgrades their lens, or buy the body only version to begin with. or if it comes down to bang for the buck, theres 3rd party lenses they can have more performance value per dollar.
Sky_walker
2 years ago |A900 + it’s own kit lens. Nuff said
(hint: zeiss)
patty
2 years ago |thats not a kit lens. not from manufacturer. 3rd party is not kit lens. thats like a package deal with free memory cards and batteries. i couldnt remember any flagship cameras ever coming in a kit.
Sky_walker
2 years ago |Ok if you say so… than I have other awesome kit lens for you: Sony 28-75 mm f/2,8 SAM. Weaker than Zeiss but no doubt – one of finest lenses you can get. It was sold as A850 kit in a set called “DSLR-A850Q”.
Matt
2 years ago |There are just 7 lenses for the NEX (most of which aren’t even available for it yet). And exactly zero third party lenses with AF. There is 1 top of the line lens. I bought my 3 with the 2 x kit lenses because at the end of the day they cost next to nothing as part of the kit AND sometimes it is just nice to use for taking happy snaps. Yes I love (and main reason I bought NEX) using old manual glass, but I think anyone who buys a NEX should buy the kit lens – at this point in time. Once there are better options sure, the kit lens is crap, but it is convenient.
What you have said is just elitist crap.
patty
2 years ago |so u buy it cause its cheap and convenient?
ever try the LA-EA1/LA-EA2 a-mount adapter for autofocus? the 85mm/135mm/135stf? all the sony a-mount lenses and most the minoltas are autofocus through adapter on nex. manual focus summicron lenses with m-mount adapter? i always have to have something better and better. i think it is every enthusiast’s addiction. i dont have unlimited money, but i sacrifice alot of other fancy things to have the latest photog toys. we were all talking nicely here matt, but just because you cant afford it, so you forbade it as crap matt? thats quite pathetic hating. if you cant enjoy it, nobody else should?
even if a kit lens cost $50 if i never use it why have it for? ever tried the third party like rokinon fast lenses? cheap price and great reviews for bang for buck. tamrons are cheap too, fantastic deals on those used. so kit lenses lose against third party in bang for buck image quality, and they are no discussion versus at the top end. so why have a kit lens for unless you are buying it for your mother who doesnt wish to ever change out lenses?
Matt
2 years ago |135 STF is autofocus through the LA-EA1 adapter huh? Wow! That’s amazing being that it is a manual focus only lens!
Most are NOT autofocus through the LA-EA1, none of the Minoltas are and only SAM and SSM lenses are, though as they are not optimised for CDAF they are incredibly slow to focus, using peaking manually would be faster!
Have you tried either of them? Considering the LA-EA2 isn’t available yet and you think the STF is AF I would guess not.
I don’t believe I ever said that anything was ‘crap’ other than your attitude that buying the kit lens with the NEX7 is only for noobs. And who are you to pass judgement on what I can and cannot afford?!
My point is that it is still early days for the E-Mount, as such there aren’t a whole heap of ‘native’ lenses to choose from. The LA-EA2 open up options, but you lose stabilization going down that path. It is also huge once added to an A-Mount lens.
Kit lens has size, faster AF (when compared to LA-EA1 mounted glass – which doesn’t work for AF with for most of the lenses you mention), OSS and price all working in it’s favour.
I certainly wouldn’t recommend it as the only lens, or even as a preferred lens, but I wouldn’t suggest anyone buy a NEX without it – unless you already have one. IF however you plan on using it exclusively with manual lenses, or with the LA-EA2 adapter (and don’t mind the size of either of those, plus the loss of light, or loss of AF, plus the loss of OSS) then sure buy it without.
Until there are better ‘kit’ options or native options for the NEX, then the current ‘kit’ lens is not just for noobs!
Zstan
2 years ago |I thought the Zeiss has a leaf shutter…….no?
patty
2 years ago |wow id like to know too.
Jeff
2 years ago |Admin,
Any idea about if the NEX7 auto-focuses fast and accurate? I hope it can compare to a DSLR in this field. Thanks.
Jeff
raymaines
2 years ago |I don’t think the NEX cameras will be either a Trojan or Dark horse. I think Sony has unwittingly found themselves on a Race horse. These cameras are way more popular that Sony or anybody else thought they would be and it seems Sony can’t keep up with the demand. The only thing even remotely holding sales back is the lack of e-mount lenses. If Sony could crank out a few Pancake primes and versatile zooms they would have a strangle hold on the sector.
Stewe
2 years ago |It’s starting to look like the biggest sony’s advertising campaign in photo market.
Sky_walker
2 years ago |Sony haven’t made one – and that isn’t the first one either. We’re yet to see this….
Stewe
2 years ago |Lolwut? This time it’s to much of big words.
PaulW
2 years ago |Perfect analogy in my view…I’ve already used the phrase myself in previous discussions with others about the camera.
This could be the model that gets an apparemntly innocent looking compact Sony body into the mass of Canikon users hands as they can use their existing lenses on it…then they’ll buy a couple of dedicated emount lenses for quieter videos and compact size and maybe a Sony flash…and then maybe the choice of their next DSLTR becomes a little more complicated for them, as they already have a flash and love some of the unique Sony features including the OLED EVF.
The NEX7 body and indeed the rest of teh NEX range is indeed a Trojan Horse that lets the ‘enemy’ into the Canikon stronghold to attack it from within.
Vlad
2 years ago |Agreed, very good and simple analogy, yet half of the thread can’t get it for some reason.
Timo
2 years ago |Those who do not get the Troijan horse idea are computer geeks.
lorenzino
2 years ago |Incredible is also that with google and wikipedia it would be very easy to verify what the original Trojan horse is (or was, if ever).
But apparently it is too difficoult to digit those letters on the board, or, even worse, too many people nowadays hearing the world “Trojan” think about a computer virus.
Like those famous American astronauts who saw the Italian space modules called Donatello, Michelangelo, Raffaello and Leonardo, and asked how could it be that the Italian space agency obtained the copyright to use the names of the Ninja Turtles…
Brandon
2 years ago |Not one comment here raises the suspicion of ignorance on the meaning, they merely relate disagreement over the appropriateness of the application. You have an unhealthy mindset and are projecting.
Then there is your astronaut story. You, who clearly lack credibility, are hardly schooling anyone here.
Worthless Troll.
Mike
2 years ago |Wow, a Random guy who likes Sony is blogging on his website abot what he likes or think. That’s good enough for me then. Hey, can someone ask him what next week lotto numbers are? Haha
When the guy produces professional quality Images, gets his work published, writes a book, gets a gallery showing, etc, then people will care about his opinion. Until then, it’s just an opiniOn that anyone could have.
He’s just an average guy, with average work, no different than the soccer moms who bought the A55.
Sky_walker
2 years ago |“…writes a book…” – writing a book doesn’t mean anything. I can publish a book with no problem, will it suddenly turn me into an authority and people suddenly all over the world will care about my opinion? I doubt.
lorenzino
2 years ago |People here are clearly confusing the militar metaphor of the trojan horse with the specialised derived term of computer virus, as you can see from some jokes. Let’s just not pretend they knew what they did not.
And, let me say, if you call me a troll you clearly don’t know what a troll is. Study better your lesson, next time, this is a D-
jimmy
2 years ago |I think at the end of the day it is quite obvious the guy is saying it is a camera he likes and one he thinks will compete well against the market leaders. People get so into hearing or seeing their words in a public forum that the commonsense factor gets lost in the hyperbole.
Brandon
2 years ago |You are dense beyond belief.
A Trojan Program is not an example of a different metaphor alltogether–it is an example of a Trojan Horse in the electronic arena. Here we have an electronic device purported to be a Trojan Horse…hmmm…I wonder what kind that might be?
The fact that you didn’t even realize a Trojan Program is a virtual-world application of that same military metaphor, the fact that you assume the worst of your colleagues here (apparently: your betters) are fully aware of the meaning (save for perhaps Alcolyte–but then this is an international forum you prick, not everyone speaks English and many idioms, even those borrowed from other cultures, do not translate well), the fact you repeatedly do this by all appearances simply to promote yourself as somehow superior despite possessing rather unimpressive, and obviously shared knowledge…It’s sickening just continuing to debate you. Pathetic troll who couldn’t hope to teach this community.
Clyde
2 years ago |It’s not a Trojan Horse if they don’t enable tethering AND a wired remote control for stills and video. Without that it’s a Lame Duck.
Wired Remote please… The IR units suck… IR never fires the shutter immediately… always a delay. Wired Remote please! Make use of that USB port. Send signal out from the HDMI port… I don’t care just give me a wired remote please.
You know that hackers are taking apart their NEX cameras (a very difficult task) just to install a Canon wired remote. Why should we have to do that Sony?
lorenzino
2 years ago |Once again: you clearly do not know what a forum troll is. Someone here started to be “nervous” about the use of the term Trojan horse, and I answered. This is not trolling. Try again with dictionaries, you’ll have more luck next time.
The virus acception of “Trojan horse” is obviously derived from the original concept. Obviously. The fact that you insist that I did not get what is absolutely obvious means that you are desperately trying to defend what cannot be defended by reversing the shame on me. Now, that fullfils the dictionary sense of “trolling”.
As for English as not being the native language of many people here: that is true… so what? I do not speak English as a native language, and I make mistakes in writing, but before bitching around claiming that “nope, Andrea is wrong in writing Trojan horse, he sould better write dark horse” I would have done my homework checking online resources in order to see if “Trojan” has a meaning beyond the computer world. This is what is really shocking here: people complaining without having checked any sources.
THis does not mean that “dark horse” would not go equally well as a metaphor. But Trojan fits, dot. And please start complaining, we are talking about cameras, not lexicon. If you want to speak about lexicon, I am ready. But… are you?
Brandon
2 years ago |Pitiful. If you grasped the meaning of Trojan Program, then you grasp the that those using it have meaning beyond the computer world. Your argument is tautological.
Brandon
2 years ago |Regarding dictionaries… English truly must not be your first language if a dictionary is your source. Look up even a basic photographic term: helpful much? Of course not. Dictionaries are rudimentary. As a linguistic philosopher specializing in cognitive science I would never brag about searching the OED (which I subscribe to, $35 a mo) to qualify my understanding of a subject. You’d do better learning more and leaning less on rapidfire spurious ‘research’.
Clyde
2 years ago |Hey look Sony… Here’s a wired USB remote for Olympus Pen.
http://www.ebay.com/itm/Remote-Shutter-Release-Olympus-PEN-EP-1-EP-2-E400-E410-E420-E510-E520-DC47-/330611977764?pt=AU_Cameras_Photographic_Accessories&hash=item4cfa026e24#ht_5922wt_882
Not so hard to do. The person who creates this for Sony NEX will sell millions of them. See, it has a two stage button for AF then Shoot, and a hold for Bulb. It can be used in any drive mode without having to go into IR mode and single frame only. It doesn’t use a battery and it doesn’t waist camera battery by keeping the LCD and IR sensor on. No delay when shooting either. And hey, it can be used from any angle outdoors without the possibility of some other Sony IR firing it. Please make one Sony. This is a basic necessity. How can I reliably fire IR remote from behind your camera when your sensor is on the front. Don’t be clumsy Sony. Be smart like Olympus Pen.
lorenzino
2 years ago |@ Clyde: my answer was not intended to answer you post, sorry
lorenzino
2 years ago |You clearly do not know what to invent or to add to justify your and other’s ignorance. The fact that you are offering me your cv is pathetic. I do have my degrees and publications, and I am not “specialising” in anything because I passed all the levels needed to become and Associate Professor in the Humanistic field.
Enough of all this. I am tired of arguing with children who are unable to say “uopps, sorry, I was wrong”. I will not say anything anymore at this point, and leave you in your wrath.
One last lesson I will give you: learn how to read a post (or whatever written source). It does not matter if you can decodify the letters and form the words in your language, if you can’t understand what the other person is telling you. You did not inderstand a word of what I have written, and still you want to show me I was wrong (in what exactly?). Or, probably, you are a Troll, and pretend not to understand in order to tell me that I would be the ignorant one here.
Good luck with that. But, as a “human brother”, I forgive you.
Brandon Smoot
2 years ago |More excuses. You told others they were ignorant, not the other way around. Then, when called-out, you cried foul. Now, still unable to counter any of the entirely valid points I have made, you actually claim it is I who won’t admit fault? People like you hold the world back. And for the record: citing dictionaries (which you didn’t actually manage–you just made the spurious claim) is arguing from authority–if you are seriously going to question my authority for being the same fallacy (which it is not–that fallacy does not apply to first-person experience) you would simply be all the more hypocritical.