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August 3, 2015
Posted in news

Sony aims to beat Nikon and Canon by focusing on the Full Frame market!

Bildschirmfoto 2015-07-29 um 07.40.08
Image from the Korea A7rII event by Koreatimes

Last Monday Sony had a big A7rII event in Korea. Koreatimes interviewed Sony Korea Manager Bae Ji-hoon and he said:

Sony will concentrate on full-frame cameras in the future. In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras. To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography. Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically.
We held a 59 percent share in the mirror-less camera market last year and have been the top seller of mirror-less cameras for the last five years, but we have never topped the gross lens-interchangeable camera market on a yearly basis. Our goal this year is to become the leader in this market for the first time.

Koreatimes writes that Sony Korea pledged to focus on the full-frame camera market. Expectations are that Sony will seek to outperform Canon and Nikon, adding another blow after its success in the high-end compact camera and entry into the mid-end mirror-less camera segment.

And here are some videos from the event:

Two videos Showing a7rII – Burst and AF-C test

And some from Korean a7rII event ( don’t understand a word)

A7rII preorder list:
In USA: at Amazon, BHphoto, AdoramaSonyStore US, FocusCamera, Uniquephoto.
In Europe at Sony DEUK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at Digitalrev, CameraPro.

Thanks Matt!
via Dpreview.

August 2, 2015
Posted in news

This week SAR readers photos selection.

Tissana Kijsanayotin‎
Sony NEX-5N + E 35mm f1.8 OSS
More of my work @

1) Submit your picture with a message and picture here: or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read the rest of this entry →

August 1, 2015
Posted in news

Sony Store US will close on August 28…forever!

Bildschirmfoto 2015-08-01 um 07.35.51

Sony decided to close their online store on August 28. Full info can be read here: All preorders will be fulfilled but from August 28 they will no more sell Sony products on their online site. I am yet not 100% sure but I also heard the same thing could happen in Sony European Stores soon too.

The reason for that is that Sony changed their sales strategy. They made big partnerships with major retailers and they feel it’s best for them to sell the products through them. I am not sure if that is a wise decision. But I certainly am not a marketing guy.

July 31, 2015
Posted in news

Sony books highest Q1 profit since 2007. Also forecasts it will sell more cameras than expected!

Sony is boldly black to black and booked the highest Q1 profit since 2007!  You can read the full new financial report here: And there is also very good news on the digital camera business front: Sony revised the forecast and expects an “increase in unit sales of digital cameras”. It’s the first time since many years that I read that Sony expects to sell more “units”! The merit likely goes to the new RX, HX and E-mount cameras.
Reminder for German readers: Today you save 10% on the following lenses by using the coupon code “SONYALPHA7″at checkout. The action ends on midnight. Please be sure to select the original Amazon sold item and not a third party reseller from the following links:
Zeiss 55mm f/1.8 FE lens (Click here).
Zeiss 35mm f/2.8 FE lens (Click here).
Zeiss 16-35mm f/4.0 FE lens (Click here).
Zeiss 24-70mm f/4.0 FE lens (Click here).
Sony 70-200mm f/4.0 FE lens (Click here).
July 31, 2015
Posted in news

Sony Tidbits… (Sony support BBC presenter Steve Backshall).

Jamie Unwin just sent me the video to his latest project:

Hi Andrea,
Thanks for sharing my film about wildlife crime and the Ivory trade a couple of months ago. Sony UK have again supported another environmental film I have produced, this time I followed Steve Backshall and his kayak partner as they paddled 125 miles from Devizes to Westminster down the river Thames finishing outside the houses of parliament. It took them 23hours and 30minutes of solid kayaking, they were raising money to buy a chunk of Colombian rainforest. So far they have raised enough money to buy a chunk bigger than a small country! I followed them the entire way filming them through the night, Sony UK provided the A7s, Handycam AXP33 and action cam to film their endeavour.
Hope you enjoy the short film!

Many thanks,
Jamie Unwin

Unique combination test: Russian Tair 11a 135mm f/2.8 lens on the Sony A7r on SonyAlphaForum.
Zeiss Batis 85mm test at Yodobashi and Mapacamera.
Zeiss Batis 25mm test at Yodobashi and Mapacamera.

Danas Danulis:I’ve got RX100 IV for couple of days. Tomorrow I’m doing a bit more serious test, but today I filmed coulpe of wakeboarders. If you are interested…

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