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November 30, 2015
Posted in news

Sony at Nikkei: “Without the A7 series we could be weeded out”


Nikkei Asian Review posted an interesting article about Sony’s mirrorless strategy. It basically says that the A7 series saved Sony’s camera business. Here are some key info:

1) According to one industry group estimate, Germany’s mirrorless camera market is expected to grow about 150% by volume in 2015 compared with 2012, while the U.S. market is seen expanding 80%. Much of this consumer “awakening” to the allure of mirrorless cameras has been attributed to Sony.

2) Sony began developing the Alpha 7 series in 2012 out of fear that the company “could be weeded out,” Executive Vice President Shigeki Ishizuka said (Ishizuka oversees Sony’s imaging products and solutions business)

3) “If we don’t conquer the market for sophisticated amateurs and professionals, we will never become professionals ourselves,” Ishizuka said. He decided to funnel a large chunk of the company’s resources into developing full-frame cameras. “We learned that people won’t buy our products unless we improve our brand,” Ishizuka said.

4) In the two years through October, Sony’s share of the full-frame camera market is estimated to have surged by about 400% in Germany and about 600% in the U.S. Profit margins for Sony’s imaging business are higher than for its TV operations, which only recently returned to the black. The imaging business could become one of the company’s leading electronics operations.

Nikkei also stressed to say that Sony needs to keep improving and gaining market share to keep their business sustainable. It also has to be seen what happens when Nikon and Canon will compete in the FF mirrorless segment. Although I suspect Sony will not have to fear them too much as they Nikon and Canon will need a long time to build up their camera and lens system.

November 30, 2015
Posted in news

Sony Tidbits…( Nepal – Life Beneath the Mountains by Jon Roberts)

Life Beneath the Mountains by Jon Roberts

Video ton top: A short series documenting my adventures through breathtaking Nepal. A country which is famed for it’s mountain ranges but secretly hides a word of beauty in it’s valleys and plains. Shot over the course of three weeks on my trusty Sony A7r as we whisked our way around the country through temples, markets, mountains, jungle and more. Images at Jon Roberts website and on SonyAlphaForum.

Why Sony is really close to take over the pro market (SonyAlphaForum).
Sony A7II Firmware Update 2.0 Review (part one) by Drasko Stojadinovic.
Comparing my experience with the Leica Q to my Sony cameras (Chad Wadsworth).
Pigeon Force by Craig Litten.
A7RII, Foo Fighters and live concert by Alessandro De Vito on Flickr.
Sony FS7 RAW Issues Found – Less DR & Color Depth than Internal (Cinema5D).
Hands-On with the Sony RX100 MKIV: Not Just a Pocket Camera (Explora).

November 29, 2015
Posted in news

This week SAR readers photos selection.

Vlad Shutov‎
‪#‎ILCE7R‬ ‪#‎SEL90M28G‬

1) Submit your picture with a message and picture here: or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read the rest of this entry →

November 28, 2015
Posted in news

Sony Tidbits…

Sony Uncompressed RAW & the CRAP A7RII buffer

DxO OpticsPro 10 Update for a7r2 uncompressed RAW not available until early December (SonyAlphaForum).
2015 Best of Year Camera Awards (
Sony Rises in Semiconductor Company Ranking (Image Sensor World).
Voigtlander 35mm f/1.2 Nokton II on a7R / a7S (SonyAlphaForum).

Anonymous:New cool Support app from Sony: Push notification if FW Update ist avaiable. EVERY cam ist listet (a100 etc and many old Cybershot cams)

Dersu: this is my first videoclip and i would like to share it with you.
Cam: Sony A7s with Canon 50mm Lens and the Sony FE 28-70mm Lens
Gimbal Nebula 4000

Immodoc:immodoc’s – worldwide the largest independent review series of Leica M mount lenses on SONY A7R2 is now at 35 mm: The forum is German, but the nomenclature is internatinionally transparent.

Stan Moniz: Come along with me on my journey thought out the unearthly landscape of the Valley of Fire in Nevada with the DJI Osmo and Sony a7rii. Hope you like!

Sony Europe deals:
Aktion: 15% Rabatt auf Original Zubehör und bis zu 50 EUR Sofortrabatt auf Objektive (Amazon Germany).
Bis zu 50 EUR Sofortrabatt auf den Kaufpreis beim Kauf einer ausgewählten Sony Kamera (Amazon Germany).
Gratis Halterung für Sony Alpha 7R (nur Gehäuse) (Amazon Germany).
Sony UK launched a new Up to £400 cashback rebate program. Check out the deals at Amazon UK and WexUK.
Offre de remboursement Sony : Jusqu’à 100€ remboursés sur une sélection de produits Photo (Amazon France).

November 27, 2015
Posted in news

Sony Tidbits…

Sony a7R II Video AF: Face Tracking Comparison vs Canon 5DS & Nikon D810 by

Gold Box deal on the Sony A77II at Amazon Germany.
Black Friday deals at Wexphotographic (10% off on Zeiss lenses).
Gold Box deal on the A5100 at Amazon UK.
Batis 25mm image samples at SonyAlphaForum.
Canon FD 2.8/24 on the A7 tested by Philip Reeve.
Affordable manual lenses for the Sony Alpha 7,7r,7ii,7rii and 7s (Philip Reeve).
Sony Alpha A7RII + ZEISS Otus 85mm F1.4 Planar T* APO ZE Mount (SonyAlphaForum).
Sony A7RII ISO Invariance. Should You Underexpose, or Use High ISO? (Luminous Landscape).
Initial testing with adapted Canon lenses and two adapters on the Sony A7 II with Firmware 2.0 (Admiring Light)

Sony Europe deals:
Aktion: 15% Rabatt auf Original Zubehör und bis zu 50 EUR Sofortrabatt auf Objektive (Amazon Germany).
Bis zu 50 EUR Sofortrabatt auf den Kaufpreis beim Kauf einer ausgewählten Sony Kamera (Amazon Germany).
Gratis Halterung für Sony Alpha 7R (nur Gehäuse) (Amazon Germany).
Up to £200 cashback on a selected Sony Digital Imaging selection (Amazon UK).
Offre de remboursement Sony : Jusqu’à 100€ remboursés sur une sélection de produits Photo (Amazon France).

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