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May 17, 2012
Posted in news

Sony press release aftermath…(Updated with Adorama preorders)


It’s pretty obvious that most SonyAlphaRumors readers are not particularly excited about the new Sony stuff. The A37, the NEX-F3 and the two newly announced slow zooms are not relevant news for us already owning NEX and Alpha cameras. I understand the call for new NEX and Alpha lenses and new FF stuff. But you should not get too frustrated. All that kind of stuff is coming within the next 3-4 months. So you really don’t have to wait a long time anymore!

Coming back to today’s announcement I have to say that overall the A37 and NEX-F3 are nice cameras. I am a bit less happy about the lenses :)

A bit more links: A37 impression video at ThePhoBlographer (Click here). Press text at Digitalcameraworld, ePhotozine.

A37 is available for preorder at Adorama (Click here) and BHphoto (Click here)
NEX-F3 is available for preorder at Adorama (Click here) and BHphoto (Click here)
Sony 18-200mm NEX lens preorder at BHphoto (Click here).
Sony 18-135mm A mount lens preorder at BHphoto (Click here).



May 16, 2012
Posted in news

Sony A37 and NEX-F3 officially announced!

A37 is available for preorder at Adorama (Click here) and BHphoto (Click here)
NEX-F3 is available for preorder at Adorama (Click here) and BHphoto (Click here)
Sony 18-200mm NEX lens preorder at BHphoto (Click here).
Sony 18-135mm A mount lens preorder at BHphoto (Click here).

A37: Dpreview, Imaging Resource, Digitalcamerareview, ThePhoBlographer, Techradar, Pocket Lint.
NEX-F3: Dpreview, Techradar, Focus Numerique (French), Imaging Resource, ThePhoBlographer, Pocket Lint.
A37 and NEX-F3 hands-on at Engadget.

Interesting notes:
If you were wondering what’s the difference between the enw 18-200mm lens and the old 18-200mm lens read Asai’s (Sony manager) statement at Amateur Photographer: “Costing £670, the new 18-200mm will be £30 cheaper than the existing version. However, it does not offer the same level of image stabilisation and its minimum close focusing distance is 30cm, compared to 50cm on the current model, said Asai.

Image samples:
A37: Imaging Resource,
NEX-F3: Dpreview, Imaging Resource, Flickr Australia.

Press release:
A37: Dpreview, Focus Numerique (French), Photoscala (German), (japanese).
NEX-F3: Dpreview, Focus Numerique (French), Photoscala (German), (japanese).


So you had now plenty of time to reader previews and watch image samples. Here is the question:

Which new camera/lens will you buy?

View Results

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P.S.: Sorry for the 30minutes delay after the announcement but my computer completely freezed and died. I am so frustrated, have to buy a new one I guess. This one is so old now :(


May 16, 2012
Posted in news

Sony annnouncement soon….

Good Morning!

Its 5am here in Europe and I am here on SAR ready to start the coverage fo the NEX-F3 and A37 release. I am also curious to see if Sony will give us some hint about the future products like lens roadmaps, A99 prototype and more….


Stay tuned! I am going to make a Coffea now ;)


May 13, 2012
Posted in news

Sony TidBits (with SAR readers mail and work)

a work done with the Sony A77

Fujinon 60mm F2.4 vs Sony 50mm F1.8 Sneak Peek at Photoheadonline (Click here).
100 Tips from a Professional Photographer (Gizmodo).
E-M5 versus NEX-5N versus G5 at Itmedia (Click here).
Sports Photography with the NEX-7: An exciting, humbling, frustrating, mind-blowing experience. By Matthew Durr at Steve Huff (Click here).
5 Life Lessons from 2012 Sony World Photography Award Winner Tobias Bräuning at Sony Blog (Click here).
Photography and Travel – A personal experience and some tips by Frank (Click here).
Sigma 19mm lens tested at Optyczne (Click here): “It’s a little worse than his brother’s optical focal length of 30 mm.
Nanoha 5x macro test with the NEX-7 at Lensrentals (Click here).
Sony NEX-7 with Canon FD 28mm f/2.8 at Leica Boss (Click here).
K-5 vs NEX-5N – Round 2 at Pentaxforums (Click here).

SAR readers mail:
LG mail: habe kürzlich nochmal die Sony NEX-7 zum Einsatz gebracht – diesmal auf eine etwas “andere Art”
Panda mail:Sigma France just told me that the new (weather sealed) 105mm F2.8 EX DG OS HSM Macro is available in Sony mount since the beginning of the week (30/04/2012).
However, the 150mm and 180mm macro lenses are not planned in Sony mount. Actually, I asked about the availability of these three macro lenses on Monday and they replied yesterday.
Since the Sony mount isn’t officially listed on Sigma’s website, I thought I could share this news.”
Cotton mail: . You were very kind to link to my last video shot with the A77, just wanted you to see what I did with the NEX VG-20, which I promised to do.
OneGuy mail:The Red (camcorder maker)  is selling OLED EVF for $3,000 Looking at the specs, I am 100% sure it’s the same EVF as is on Sony’s site (not the one in A77, but the second one, 720p, one) $3,000 :) Gotta love the “pro” manufacturers .. they will charge “pros” $3,000 for an EVF which basically has the same technology inside  that is $350 on consumer models (5N’s external EVF).
Jouni mail: The following video has been shot mainly in the Sony Nex-7 camera: In April of ski trek to Sweden Abisko mountains. Hike came from the very beginning of challenges, since the second sled drawbars were forgotten at home! However, we left the hike, followed by a second sled with the tension rope …

May 10, 2012
Posted in news

Sony Q4 results: Digital camera sales fell by 22.5% because of the Thailand flood.

Image courtesy: Photoscala

Sony just issued the new Q4 report (Click here to download). During the last three months of 2011 digital camera sales fell by 22.5%. Overall Sony sold 21 Million digital cameras in 2012. That’s 3 million less than expected. A bad news but certainly not a Sony’s fault. The Thai flood affected almost all companies (Nikon, Canon and so on). The new Sony CEO Hirai wants to reinforce the imaging business and bring it back to profit within 2012.

Via Photoscala

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