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February 16, 2012
Posted in rumors

Is there a Silver NEX-7 coming?

I really don’t know what to think about this. A readers sent me that image showing an all silver NEX-7. I have no info yet if that is just a Photoshop work or a true camera. And I don’t know if it would make sense or not to offer a silver edition.

Here is the NEX-7 search links status check:

Australia:, Digitalrev, Amazon, Adorama, B&H,
Canada:, B&H, Adorama,
China:, Digitalrev, eBay
Denmark:, eBay
Finland:, eBay
Hong Kong: Amazon, Digitalrev, B&H, Adorama, eBay
Japan:, Rakuten, eBay
Norway:, eBay
Poland:,, eBay
Singapore: Digitalrev, B&H, eBay
Spain:,,, eBay
Sweden:, eBay
United Kingdom:, Warehouseexpress, eBay UK
USA: Amazon, B&H, Adorama, J&R, eBay

February 15, 2012
Posted in rumors

Sony to increase the prices on most lenses?

Our friends over at Photorumors got the news that on April 1st Sony will increase the price on all Sony lenses.I hope this is really an April joke! This is the price change list they got from their sources:

Model Effective 9/1/11 Effective 4/1/12 Price Diff
SAL1635Z $1,899.99 $1,999.99 $100.00
SAL1680Z $849.99 $999.99 $150.00
SAL2470Z $1,799.99 $1,999.99 $200.00
SAL24F20Z $1,299.99 $1,399.99 $100.00
SAL85F14Z $1,499.99 $1,699.99 $200.00
SAL135F18Z $1,599.99 $1,799.99 $200.00
SAL70300G $899.99 $999.99 $100.00
SAL70400G $1,799.99 $1,999.99 $200.00
SAL35F14G $1,399.99 $1,499.99 $100.00
SAL300F28G $6,299.99 $6,999.99 $700.00
SAL100M28 $749.99 $799.99 $50.00
SAL1118 $699.99 $799.99 $100.00
SAL135F28 $1,299.99 $1,399.99 $100.00
SAL14TC $499.99 $549.99 $50.00
SAL16105 $649.99 $699.99 $50.00
SAL1650 $699.99 $799.99 $100.00
SAL16F28 $899.99 $999.99 $100.00
SAL18250 $599.99 $649.99 $50.00
SAL1855/BQ $199.99 $219.99 $20.00
SAL20F28 $649.99 $749.99 $100.00
SAL20TC $499.99 $549.99 $50.00
SAL2875 $799.99 $899.99 $100.00
SAL35F18 $199.99 $219.99 $20.00
SAL50F14 $399.99 $449.99 $50.00
SAL50F18 $149.99 $169.99 $20.00
SAL50M28 $529.99 $599.99 $70.00
SAL85F28 $249.99 $299.99 $50.00
SEL18200 $799.99 $899.99 $100.00
SEL24F18Z $999.99 $1,099.99 $100.00
SEL30M35 $249.99 $279.99 $30.00
no price increase:
SAL18200 $549.99 $549.99 $0.00
SAL1870 $179.99 $179.99 discontinued
SAL30M28 $199.99 $199.99 $0.00
SAL55200/2 $199.99 $199.99 $0.00
SAL70200G $1,999.99 $1,999.99 $0.00
SAL75300 $249.99 $249.99 $0.00
SEL16F28 $249.99 $249.99 $0.00
SEL1855 $299.99 $299.99 $0.00
SEL50F18 $299.99 $299.99 $0.00
SEL55210 $349.99 $349.99 $0.00

Some sources told me about possible future price increases because of the current weak dollar (or strong yen). There will be definitely no new price changes in Europe and Asia.

Thanks Peter

February 14, 2012
Posted in rumors

(SR4) Sony A99 has 100-25.600 ISO (extended to 50 and 102500)

Tha A99 will be based on the same SLT technology of the A77

The Nikon D800 (Click here) is out and the Canon 5DmarkIII is also coming soon. And yes, we Sony users are suffering while waiting to get our hands on the A99. As I told you months ago the full-frame roadmap has been postponed and the A99 which was due for this Spring will now be announced in September and the other full-frame cameras will follow in 2013. I really hope that “he who laughs last, laughs best.:)

Sony is currently evaluating the A77 success and limits. They really want to get a step forward in quality and usability of the A99. And finally I got first bits of news about the full frame camera. I have been told that photographers are already busy testing the A99 in the field. It has a new 24 Megapixel sensor based on the same technology of the A77 Exmor HD sensor (Note: It’s not the same A900 sensor). And of course it is an SLT camera with  (improved) electronic viewfinder. I got the exact ISO range of the camera. It goes from ISO 100 up to ISO 25.600. The sources told me that the final version will very likely have an extendable range down to ISO 50 and up to 102500. They haven’t compared the images yet but they are pretty sure it will beat the Nikon D800 at high ISO and per pixel sharpness. There were long discussions inside Sony if they should use a 24 or 28 megapixel sensor. Sony choose the 24 megapixel sensor to have less noise and greater fps speed.

In general sources told me that SAR readers should not expect a revolutionary camera but rather a great evolution of what you saw on the A77. I am now trying to get more specs about the camera but please keep in mind that we are talking about specs from a prototype! So there could be small changes and that’s why I posted this with SR4 and not SR5 value (see the rumor ranking explanation at the bottom of the post if you don’t know what this means).

One more thing: The Nikon D800 sells like hotcakes ( See rankings at Amazon USA (Click here), Amazon Germany (Click here) and Amazon Japan (Click here)) and is using a Sony produced 36 megapixels sensor. The same sensor can be used by Sony in 2013 only (yeah Nikon has an exclusivity on it).

P.S.: Don’t forget there is a huge Sony announcement day o March 13! The A57 is coming (and maybe NEX stuff too!).

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

February 13, 2012
Posted in rumors

(SR4) NEX-F3 and new NEX camcorder coming soon?

Image on top: The NEX-C3 that could soon be replaced by the NEX-F3

As I told you last week Sony is going to have a big announcement day on March 13th! We know that the A57 is coming for sure but what about other cameras and lenses? Trusted sources now told me that a Sony NEX-C3 successor is coming soon (NEX-F3?) and a new NEX camcorder will also come right before the NAB show in April. I have no final specs right now but this is going to be a very busy time here on SAR…so stay tuned!Oh, and I really hope Sony will announce the new NEX lenses too! We alreayd have plenty of NEX cameras but so few NEX lenses :(


Message for Sony fullframe developers and marketing guys: The Nikon D800 is an incredible hotseller at Amazon USA (Click here), Amazon Germany (Click here) and Amazon Japan (Click here). Who said you can’t make money with FF? Just do it right :)

February 10, 2012
Posted in rumors

(SR4) Sony announcement on March 13!

Guys! Mark that day…March 13! That is the day when Sony will announce the new Sony A57 camera with 16 Megapixel sensor. I don’t know if there will be some other new products like lenses or NEX cameras. I heard of a new NEX camera coming in April but maybe it’s going to be announce on the same day as the A57?

What we know so far about the A57:
16 megapixel ExmorHD sensor
100-16.000 ISO (up to 25.600 with MultiNR)
Same menu and focusing of the Sony A77
Swifel screen
No top LCD
New battery grip
Not the same EVF as the A77/A65
Price: Same as the A55 (Check: Amazon, B&H, Adorama, J&R, eBay)

Stay tuned on SAR!!!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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