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January 22, 2014
Posted in rumors

Hasselblad and Sony. The beginnning of a new medium format strategy. (Poll: Would you buy a low end medium format camera?).

So, the rumors we posted were right and Sony is indeed entering the medium format world by producing CMOS sensor for Hasselblad. Obviously, the soon to be announced H5D-50C is expected to cost $1000 per million pixel which means…about $50,000 just like the model it replaces, the H5D-50 model (here at BHphoto).

But as I have been told by my Hasselblad sources there are other very interesting aspects to know:

1) Hasselblad and Sony are working on quite revolutionary new sensor tech that will fit in future medium format sensors. And some of this tech will spread to the lower “Full Frame” sensor market. (This comes via one of my good sources).

2) It has been not decided yet but it’s a possibility: Hasselblad and Sony could also launch “cheap” medium format cameras to seriously compete in Nikon’s and Canon’s High End Full Frame market. Pentax already did this with the Pentax 645D (around $6000 or 6000 Euro here one Bay).

Point 1) is almost certain to happen while 2) is just speculation. But I am curious to see how many of you would be interested to get this:

Sorry, there are no polls available at the moment.


January 21, 2014
Posted in rumors

First picture of the Hasselblad Solar A-mount camera!

Well, it’s really a Hasselblad day today! What you see on the picture on top is the Hasselblad Solar. It’s a new A-mount camera based on the current Sony A99.  And I have to say the camera looks better than the previous released sketch (posted here on bottom).

There is no info about the price and release of the camera yet. But it doesn’t look as fancy or exaggerated luxurious as the Hasselblad Lunar (Click here) or Hasselblad Stellar. This may be the first time Hasselblad makes a really interesting variation of a Sony camera?


image via Photorumors.

January 21, 2014
Posted in rumors

Sony UK confirms new mirrorless camera is coming!


I repeated many times that soon Sony will announce the NEX-6/7 successor. And now Sony UK confirmed at Photographyblog that there will be “new compact system camera models at both the CP+ show and Photokina later in the year“. As you know the big CP+ photoshow in Yokohama starts on February 13. Along that Sony UK also said that they will launch a new “ultra-zoom bridge camera” with a “faster processor than previous generations“.  And this is going to surprise some readers here: Sony UK said they sold out the QX10 and they also have strong sales on the QX100. And that’s why a second generation is definitely coming. Stay tuned on SAR. I am pretty sure early camera specs or even images will leak out soon…

January 20, 2014
Posted in rumors

(SR4) Sony A77 successor to ship in June! No A65 successor coming.

I reported previously the A77 successor would come in Spring. According to one trusted source the new APS-C A-mount camera will be in Stock in worldwide store for June. It will be the official replacement for the A77. And another news is that there will be no A65 successor. So expected one APS-C A-mount camera only.

I also have been told that this isn’t a small upgraded camera. There are some brand new tech inside. Hope to get 99% reliable specs info as soon as possible. I have been told Sony developed a couple of different prototypes and they are trying to hide what the final specs will be.

I am still not sure when the camera will be announced but my guess is for April. Before that we will have a new NEX-7 successor announcement (likely in 2-3 weeks from now).

Oh, one more thing: I didn’t get an official release period for the A-mount FF yet. But it’s coming don’t worry :)

Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

January 19, 2014
Posted in rumors

Debunking the next false rumor: Sony A95 in China.

Image of the fake A95 entry

I see there is some buzz on the web because the Chinese Site PConline added a Sony A95 camera into their database.

Just to be clear. That site always creates such fake entries to be promoted. It’s years now they are doing so. Sometimes they have been right on the camera names but just because they read rumors or because it’s easy to guess the name of a possible camera successor.

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