January 22, 2014
Posted in rumors

Hasselblad and Sony. The beginnning of a new medium format strategy. (Poll: Would you buy a low end medium format camera?).


So, the rumors we posted were right and Sony is indeed entering the medium format world by producing CMOS sensor for Hasselblad. Obviously, the soon to be announced H5D-50C is expected to cost $1000 per million pixel which means…about $50,000 just like the model it replaces, the H5D-50 model (here at BHphoto).

But as I have been told by my Hasselblad sources there are other very interesting aspects to know:

1) Hasselblad and Sony are working on quite revolutionary new sensor tech that will fit in future medium format sensors. And some of this tech will spread to the lower “Full Frame” sensor market. (This comes via one of my good sources).

2) It has been not decided yet but it’s a possibility: Hasselblad and Sony could also launch “cheap” medium format cameras to seriously compete in Nikon’s and Canon’s High End Full Frame market. Pentax already did this with the Pentax 645D (around $6000 or 6000 Euro here one Bay).

Point 1) is almost certain to happen while 2) is just speculation. But I am curious to see how many of you would be interested to get this:

Would you consider to buy a mirrorless Medium Format camera priced at 6000 Euro/Dollars?

View Results

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January 21, 2014
Posted in rumors

First picture of the Hasselblad Solar A-mount camera!


Well, it’s really a Hasselblad day today! What you see on the picture on top is the Hasselblad Solar. It’s a new A-mount camera based on the current Sony A99.  And I have to say the camera looks better than the previous released sketch (posted here on bottom).

There is no info about the price and release of the camera yet. But it doesn’t look as fancy or exaggerated luxurious as the Hasselblad Lunar (Click here) or Hasselblad Stellar. This may be the first time Hasselblad makes a really interesting variation of a Sony camera?


image via Photorumors.

January 21, 2014
Posted in news

Hasselblad to launch 50 Megapixel Sony CMOS sensor-based medium format camera!


Back in November I reported that Hasselblad and Sony would make a joint sensor announcement (Article here). Well, today the rumor became true! And it looks like Hasselblad reads SonyAlphaRumors because the official Hasselblad image teaser says: “The rumours are true“. LOL!

Hasselblad confirmed they will launch the new H5D-50C Medium format camera in March and it features the first CMOS(!) medium format sensor (and I am sure it’s made by Sony!). Here is the full press text (Source: Hasselblad):


Hasselblad is set to launch the world’s first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.

Ove Bengtson, Hasselblad Product Manager said: “This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model (here at BHphoto) but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality.”

He added: “We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad.”

Hasselblad’s new CEO Ian Rawcliffe said: “We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.

“This is a world-first and underpins Hasselblad’s status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months.”

Further information and prices for the new H5D-50c models will be announced in March.

Editor’s note: his could be the beggining for a new era for Sony-Hasselblad. A medium format system to challenge the High End Full Frame camera market???

January 21, 2014
Posted in rumors

Sony UK confirms new mirrorless camera is coming!



I repeated many times that soon Sony will announce the NEX-6/7 successor. And now Sony UK confirmed at Photographyblog that there will be “new compact system camera models at both the CP+ show and Photokina later in the year“. As you know the big CP+ photoshow in Yokohama starts on February 13. Along that Sony UK also said that they will launch a new “ultra-zoom bridge camera” with a “faster processor than previous generations“.  And this is going to surprise some readers here: Sony UK said they sold out the QX10 and they also have strong sales on the QX100. And that’s why a second generation is definitely coming. Stay tuned on SAR. I am pretty sure early camera specs or even images will leak out soon…

January 20, 2014
Posted in news

The Sony Facebook community work roundup!


a57 + 70-200f2.8. Image courtesy by Dave Melges

Last week I invited all SAR readers to share their best work on the SAR Facebook wall (Click here). Well, there are so many pictures there that I cannot post them all on this site!  That’s why a couple of times per months I will only post the three pictures that got the most facebook likes by the SAR community.

I invite you to share and vote the best pictures on SAR’s facebook wall. Let’s start!

Günter KörtnerSonyAlphaRumors. part of a self portrait shoot in a stone pit A99 CZ 50mm 1,4

“Mount Watchmen Zion Utah. Calumet photo picture of the week sept 14th. NEX 7 with Contax G 28mm TRIPOD.” Image courtesy: Randy S.


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