July 25, 2012
Posted in news

DT lens announced (press release)


So, here we have the new lens. Price, specs and preorder is already up at BHphoto (Click here).


This is the PRESS RELEASE:
SAN DIEGO, May 16, 2012 – From flattering portraits to faraway wildlife and fast-action sports, nearly every subject can be captured beautifully with the new SAL55300 telephoto zoom lens, the latest addition to Sony’s A-mount lens lineup.

Optimized for use with α A-mount camera models with APS-C sensors, the compact, stylishly-designed interchangeable lens is an ideal addition to the camera bag for any Sony photographer.

“The new SAL55300 lens is a perfect complement to our acclaimed line of Alpha A-mount cameras with Translucent Mirror Technology, allowing consumers to capture distant, faraway subjects with razor-sharp focused images and Full HD videos,” said Mike Kahn, director of the alpha business at Sony Electronics. “With a versatile 55-300mm, 5.5x magnification range, fast, quiet performance and an attractive price tag, it’s a welcome addition to our alpha A-mount system.”

The new SAL55300 lens features a whisper-quiet Smooth Autofocus Motor (SAM) and an advanced optical design to get the best from the high-speed performance and high resolution sensors common to Sony’s A-mount camera lineup.  Additionally, it contains an ED (Extra-Low Dispersion) glass element, commonly featured on premium Sony G Lens models, that reduces color aberrations, improves image quality and provides excellent contrast and corner-to-corner sharpness.

Pricing and Availability

The new SAL55300 A-mount interchangeable lens for A-mount cameras will be available in September for about $300 at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

July 24, 2012
Posted in rumors

(SR5) Sony DT 55-300mm f/4.5-5.6 to be announced in a couple of hours.

Not really a big deal but I have been told that Sony will officially announce the new DT 55-300mm f/4.5-5.6 lens within the next couple of hours. I asked my soruces if there would be “something else” and the answer was “no”. Anyway, don’t get sad. One month from now we will have ton of new cameras and lenses.

P.S.: RX100 beats Canon EOS-M for now at Amazon ranks :)

July 24, 2012
Posted in rumors

Video stuff to be announced tomorrow (with some E-mount related news?)

The Sony PRO website has a countdown running for a new Sony announcement tomorrow. Thanks to Cinescopohilia we already know there will be a new Sony PMW-200 XDCAM Camera. And as I told you this morning there is definitely no 36 Mpx SLT camera coming any time soon. But I am wondering if there is some kind of FX-700 related news coming out tomorrow. Let’s see tomorrow!

Meantime feel free to send me some bits of rumors about the A99, NEX-5F and the third mysterious camera I am hearing about right now for the first time! Contact me at sonyalpharumors@gmail.com….Thanks!

July 23, 2012
Posted in rumors

Kirk Tuck rumor is wrong. No 36Mpx camera coming.

After reading the Kirk Tuck 36 Megapixel SLT camera rumor a couple of sources contacted to tell me the rumor is wrong. I Thank you for the response!

One short question, one of the sources mentioned a NEX-5F release…a question when exactly? :)


July 23, 2012
Posted in rumors

(UPDATED from SR2 to SR0) Huge surprise coming soon? 36 Mpx SLT this week according to Kirk Tuck.

Will the Nikon D800 topseller camera get a competition from Sony?

Now, I have to be sincere. I wouldn’t have posted this rumor if it wouldn’t come from a person I do respect a lot….from Kirk Tuck! Today he posted on DP forum the following message: “I spoke with two people today who sell Sony products. Both commented that there would be an announcement this coming week to introduce the Sony a99 (yes, that’s the official model designation). They added that it will definitely be a 36 megapixel sensor. ISO 100-4000, 12 FPS in raw. Definitely SLT design, no OVF. And coming quicker than we thought. I have reserved one with my local Sony dealer sight unseen. Not sure by we could see them shipping in Sept. I feel pretty confident in the sources. This will be fun. $2799 US. At least that’s what they think.

Now before to get too much exited let’s start from the rumors I got via my sources. As I always told you Sony developed two FF SLT cameras, one with 24 Mpx and one with 36 Mpx sensor. Now, until now I heard that one camera would arrive at Photokina and another one in 2013. And the original Sony plan was to release the 24 Mpx first.

After reading Kirk’s message we can think at two possibilities:
1) I am sure Kirk is telling us the truth when reporting his rumor but it simply happens that sometimes rumors are wrong :)
2) Seeing the Nikon D800 huge sales success Sony quickly decided to anticipate the 36 MPX SLT announcement. It’s unlikely but sometimes miracles do happen.

For now I will rank this rumor with a low SR2 value only. But the best part of this rumor is that Kirk said the camera should be announced this week. So it will not be long until we find out if the rumor is correct or not. A Sony announcement is scheduled for this Thursday!

I hope other sources can just send me a short message to comment Kirk’s post. Thanks!

Some personal thoughts: The Nikon D800 uses a 36MPx Sony sensor and cost around $2999 at Amazon (Click here). An SLT camera with fast fps, better video, better AF for $200 would be a total killer (even if some here would miss the OVF). That 36Mpx may become the hotseller of the moment like the Sony RX100. It sill rules the ABSOLUTE camera sales ranking at Amazon US (Click here). But….that ISO 4.000 sounds a bit strange…

Would you consider to buy the SLT Full Frame with 36 Megapixel for $2799?

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P.S.: Remind you to join the super nice SAR community on Facebook (Click here).

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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