May 11, 2015
Posted in reviews

Kai from Digitalrev reviews the Zeiss FE Loxia and loves them!


Zeiss Loxia 35mm & 50mm f/2 Hands-on Review

We are used to see Kai from Digitalrev to throw also very harsh critics on the stuff he tests. But the Zeiss Loxia lenses are so close to perfection that Kai really loves them!

And so do Sony camera owners because right now only limited numbers of Loxias are in Stock even after so many months. In USA there is only one 50mm Loxia in Stock at Amazon (Click here) and one 35mm Loxia again via Amazon (Click here).

In Europe and Asia the Loxias can be found in Stock via eBay sellers (Click here) and Digitalrev (Click here).

Thanks Joe!

May 11, 2015
Posted in news

Zeiss interview makes it clear Sony’s focus “is moving” from APS-C to FF.


NAB 2015: EXCLUSIVE! Carl Zeiss Announces Batis AutoFocus Lenses
from Clint Milby on Vimeo.

HDSLRshooter posted that Zeiss interview about the new Batis lenses. Some key info:

1min10sec: Sony is moving from APS-C to FF.
1min20sec: Loxia have been really well received. We cannot keep them in Stock right now.
2min40sec: 85mm Batis is designed to match the 55mm FE. It has fantastic image quality.

Zeiss makes it clear that Sony’s focus right now is on Full Frame. But certainly they didn’t mean APS-C is done :) The A6100 will be announced soon and I expect it to be a great camera. But I hope Sony will soon release some proper E-mount APS-C lenses too.

Both lenses are now available for preorder in USA and Europe (UK/Germany)
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
Lens shade for 85mm at Adorama, Bhphoto.
Lens shade for 25mm at Adorama, Bhphoto.

May 11, 2015
Posted in deals

Running today: Gold Box deal on the Rokinon 12mm f/2.8 Full Frame E-mount lens!



At exactly 9am New York time that Rokinon 12mm f/2.8 Gold Box deal will run at Amazon US (Click here). Current price is $499 and the discounted price will be displayed from 9am only.

Note also that the much more compact Rokinon 8mm APS-C E-mount lens now sells for the new low price of $259 at Amazon US (Click here).

May 11, 2015
Posted in reviews

First full 90mm FE macro lens review at Fengniao and Digitalkamera (with full size image samples).



Fengniao (google translation here) posted the first full Sony 90mm G OSS macro lens review. The great looking full size image samples can be found here on page 6 and page 7.

– Super resolution straight from the max aperture
– Small vignetting at f/2.8
– Well controlled distortion
– very nice bokeh
– excellent optical stabilization
– the only real drawback is the big size of the lens

The Macro 90/2,8 OSS also got tested on They write: image quality is outstanding, extraordinarily sharp from center to corner, “worth every cent”. (thx Florian for sending this).

The 90mm lens will ship from July 7 at those stores:
In USA at Amazon, Adorama, BHphoto.
In Europe at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
In Asia at Digitalrev, Sony Australia.

May 11, 2015
Posted in news

Sony Tidbits…


Sony’s Full-Frame a7R compared to Fuji | Brian Smith – What’s in the Bag | Photofocus

Sony Distagon T* FE 35mm f/1.4 ZA Sample Images (Photographyblog).
Sony donates to Nepal (Sony Japan).
Lightroom 6: First Impressions (Michael Fry).
Sony Exmor Generations (Image Sensor World).
Impressive A99 landscape pics at SonyAlphaForum.

Javier:Let me invite to watch «Involution!», a Letterpress clip filmed with my dear RX10:

Mattia Abe Abeni:A7s in APS-C Mode can still produce some very beautiful looking images. This was all shot in a few hours and with the 18-105 G that makes it a wonderful run-and-gun lens with it’s zoom range. The OSS also works like a charm and AF too. 60fps helped of course :)

Miguel Quiles‎:Just completed my article and video for Rangefinder Magazine. In it you can see how I shoot beauty images using the Sony #‪#‎a7ii‬. Check it out!…/miguel-quiles-goes-behind-the…/

May 10, 2015
Posted in deals

$200 off and lot of free extras with the Sony A6000.



You get a lot of free extras on the already $200 discounted A6000 sold by Adorama (Click here) and BuyDig (Click here).

Sony US rebates:
Sony Alpha a7II (Body Only) for $1,498 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7II with FE 28-70mm OSS Lens for $1,798 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 (Body Only) for $998 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 with FE 28-70mm OSS Lens for $1,298 at Amazon, BHphoto, Adorama, SonyStore.
$100 off on the A6000 at Amazon, BHphoto, Adorama, SonyStore.

May 10, 2015
Posted in news

New Housing for the Atomos Shogun 4K recorder. And $500 back with A7s bundle!


Bildschirmfoto 2015-05-08 um 11.27.32

If you already own the A7s and you want to shoot 4K under water there is good news for you! Nauticam just announced the new housing for the Shogun. You can see a great first 4K video shot with it at Vimeo (Click here).
I attached the full press text below. Don’t forget that if you bundles the A7s with the Atomos Shogun you get $500 back! More details at Amazon and BHphoto.

Read the rest of this entry →


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