January 31, 2013
Posted in rumors

Hot! New Sony E-mount roadmap.


Dear Japanese readers! We really need your help on this! The image on top shows the new Sony E-mount roadmap info that has been just posted by Sony Japan. It says that from now on we can expect Sony to release a minimum of five new E-mount lenses every year. And this year one Zeiss and one G lens will come too. By the way, let’s not forget that three “extra” Zeiss primes designed for Sony E-mount and Fuji X mount will come too!

And yes, there is no sign at all of a possible A-mount roadmap :(

Thanks all the super fast and gentle SAR readers that helped me to translate this!

January 30, 2013
Posted in news

About to end: 365 days NEX-7 project by Luca Rossini.

Luca Rossinis 365 days project with the NEX-7 is about to end. You can read more about it here: http://www.lucarossini.it/category/366nex/. You also know him for that great job he did with Sony on the new NEX-6 in Alaska. There may be a new project soon and I can’t wait to see his new idea :)

And here are two more friends articles:
Robin Wong (Click here) made his first attempt to shoot in Studio with Alpha stuff. Alpha Studio Experience.
And Jordan Steele (Click here) explains in a must read article why the Full Frame equivalence doens’t matter.

January 30, 2013
Posted in rumors

Important message to a source…

Sorry SAR reader to bother you. An important anonymous source just sent me an info via contact form and I have no other way to contact him than writing a public post.

Dear Source: The link is not working. Can you provide me the info via other resources? You have a text or screenshot to share? Create a fake gmail account if you want to contact me anonymously. Thanks! I can tell you is that your info is 100% correct. Not 80-90%. Got exactly the same info from other sources too.

P.S.: Again sorry readers if I have to do that and you don’t know what’s going on. It’s delicate and a very long term rumor that I am working on since a few months now.


January 30, 2013
Posted in news

Sony FanBoy video at Digitalrev. A99 for $2499. Message to square sensor source.

The video on top is made again by that crazy Kai from Digitalrev! A noble attempt to make a joke about the “fanboyism” culture :)  But we have to admit…the last two days have been that frustrating for us (see unspectacular CP+ announcements and fw upgrade) that we certainly have no reason to be a Sony fanboy!

Now lemme focus again on future news. I just got a weird info about a possible Sony square sensor from an anonymous source. As I have no other way to contact him than writing within that official SAR post I may ask the source to contact me directly at sonyalpharumors@gmail.com? Thanks! And you SAR readers keep feet on earth. This is just an anonymous message and often those messages are not right at all.

A99 price drops:
That said I noticed that Cameraland keeps selling small numbers of new A99 cameras for $2,499 on eBay (Click here). They keep posting such deals 1-2 times per week. To get notified when this happens login and save this search on our eBay application Slidoo (Click here).

January 30, 2013
Posted in news

Sony firmware table on Dpreview.

Dpreview (Click here) posted that nice table that displays the firmware update details. That said I am disappointed that Sony hasn’t taken the chance to also improve other aspects of our SLT and NEX cameras. There are so many bug fix and features requests here and on other sites and none of them has been addressed. It seems like that some managers at Sony do not understand that by not supporting continually our cameras they will not gain the trust from customers. Sony has superb engineers and lots of tech. But service is crucial too!

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