August 1, 2013
Posted in rumors

UPDATED: Et Voilà! First picture of the Sigma 24-70mm f/2.0 Full Frame lens?


CanonWatch just posted the first picture of what could be the Sigma 24-70 f/2 DG OS HSM Full Frame Lens. This lens will hit the market in 2014 and cost less than Canon, Nikon or Sony’s 24-70mm f/2.8 lenses! After the great 18-35mm f/1.8 APS-C lens Sigma is once again ready to proof the world that the impossible is possible!

P.S.: Sigma 18-35mm f/1.8 A-mount lens will ship any day now at Amazon (Click here), BHphoto (Click here) and Adorama (Click here).

[via fotospekter via megapixel]

August 1, 2013
Posted in news, rumors

Sony says it will add new RX models! (Sony Q1 financial report)

Sony just released their Q1 financial report (download the pdf). Before to jump to the pure financial analysis there is an interesting new info. Sony writes:
Sony aims to enhance its profitability through initiatives such as adding new models to the ‘DSC-RX’ series, which created a market for high end compact digital cameras with large image sensores developed by Sony last year
Indeed the RX100MII is selling fine in US (Amazon ranking here). And regarding the future RX models…I will soon post a rumor about a new RX FF camera. Stay tuned on SAR!
Now back to the financial analysys. There is a good and a bad news to report. First the good news. There is a small overall profit of $35 million. Finally Sony is writing Black numbers. The small bad news is that Imaging Division earnings dropped by 10% mainly because of “significant decrease in unit sales of video cameras and compact digital cameras“. Here is the full info regarding the Imaging Division:
Sales (Imaging Products & Solutions)
decreased 10.4% year-on-year (a 26% decrease on a constant currency basis) to 173.6 billion yen (1,753 million U.S. dollars). This decrease was primarily due to a significant decrease in unit sales of video cameras and compact digital cameras reflecting a contraction of these markets, partially offset by the favorable impact of foreign exchange rates during the current quarter.
Outlook (Imaging Products & Solutions)
The outlook for overall segment sales remains unchanged from the May forecast primarily due to the favorable impact of foreign exchange rates, offset by a downward revision in the annual unit sales forecasts of video cameras and digital cameras. The outlook for operating income also remains unchanged from the May forecast due to the favorable impact of foreign exchange rates and expected cost improvements, despite a downward revision in the forecast for unit sales. Sales are expected to increase and operating income is expected to improve significantly year-on-year.

I think the next camera release could push the Imaging Division earnings. There are plenty of new cameras to come within the next 6 months. NEX-FF, A-mount mirrorless, APS-C cameras, new RX cameras….quite a lot of things!

July 31, 2013
Posted in reviews

Preparing for the NEX-FF. Let me know how third party lenses work on the VG900!


If there is really a NEX-FF coming…and with in body IS than this is great news for all third party Full Frame lens owners. But I understand there is a big concern about the image quality that you can achieve with these lenses on a Full Frame E-mount camera. I am sure the NEX-FF camera will handle this better than the VG900 does. But I would be interested to see some VG900 + Leica M Lenses, Voigtlander M lenses, Canon FD lenses, Zeiss ZM lenses and more thrid party lens tests… Please share the links to test you wdid or found on the web!

To share the link comment this post or send me an email at Thanks!

July 31, 2013
Posted in deals

First time in Stock in US: Sony SAL-70400G2.

For the first time the new Sony SAL-70400G2 is in Stock via third party reseller at Amazon US (Click here). And there is plenty of other new stuff that is or will be in Stock in these days:

1) The RX1R is in Stock at Adorama (Click here)
2) The RX100MII is in Stock and hotseller at Amazon US (Click here) and SonyStyle US (Click here).
3) Sigma 18-35mm f/1.8 A-mount lens will ship any day now at Amazon (Click here), BHphoto (Click here) and Adorama (Click here).
4) Still three weeks to wait for the Zeiss 50mm lens at Amazon US (Click here).

There are also many other photography deals. But better for you if you check them out directly at

July 31, 2013
Posted in rumors

(SR4) The first NEX-FF prime lens is the Zeiss 35mm f/2.8.

Finally some real concrete info on the new NEX-FF system!

According to two sources the first prime lens to be announced along the new NEX-FF camera will be the Zeiss 35mm f/2.8. A perfect lens for street photography. Some of you may wnated it faster but this would have made the lens way too big! The Sony-Zeiss goal was to make it as compact and as high quality as possible. And I think that’s a great start for the new NEX-FF camera system!

Note that Zeiss once made the Zeiss 35mm f/2.8 C Biogon T* for the M-mount system (you can find the lens here at Amazon US or eBay). The new NEX-FF version will be bigger but I hope it will look very close to the ZM lens:

I have no info about the price of the lens. But let me know….

would you consider to by the 35mm Zeiss?

View Results

Loading ... Loading ...

As soon as I get a picture of this lens I will amke the rumor SR5 :)

Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at

For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Share News and Rumors

Click on the Share button below to write the message! Name and email are NOT required so you can stay anonymous. Also the IP-address will not be submitted to us. Use Imageshack to share pictures (anonymously).

Your name (not required)

Email (not required)