According to multiple sources from different US stores Sony will launch a new A99 superkit deal with a very(!) considerable saving. This will be the first time Sony answers the aggressive price reduction from Canon and Nikon DSLR. Currently we have plenty of “cheap” FF:
– The Canon 6D sells for $1,770 on Amazon (Click here).
– The Nikon D600 sells for $1,996 on Amazon (Click here).
– The Nikon D800 sells for $2,796 on Amazon (Click here).
– The Canon 5D MarkIII sells for $2,996 on Amazon (Click here).
Something had to be done to make the A99 more competitive. Of course the A99 is radically different camera. But this isn’t simply enough to make it a hotseller. I never saw the A99 within the top 100 of the most sold DSLR camera rankings at Amazon (Click here to see the list). So let’s see tomorrow if Sony US new offer will be good enough! As longs as I know there is no plan yet to lower the price in other countries too. But there have been some smaller price drops in EU stores during the last week and that may be the reason why they will not offer a bigger deal in Europe (see price at Amazon DE).
P.S.: Don’t forget that Gary Friedmann released his new A99 book: http://friedmanarchives.com/alpha99/