July 22, 2014
Posted in reviews

New Sigma 50mm ART lens review by Kai and CameraLabs.


One of the most amazing lenses you can get for your Sony A-mount (or E-mount via adapter) is certainly the 50mm f/1.4 Sigma ART lens. The lens now got reviewed by Kai from Digitalrev (video on top) and by Gordon from Cameralabs who writes:

The new Sigma 50mm f1.4 ART is a truly excellent lens which comfortably out-performs anything costing even twice the price. It sets a new standard for 50mm lenses and easily earns our Highly Recommended award.

The A-mount lens can be preordered in USA Amazon (Click here) at BHphoto (Click here) and Adorama (Click here). And in Europe at WexUK (Click here) and WexDe (Click here).


July 22, 2014
Posted in deals
July 22, 2014
Posted in reviews

New Sony A7s reviews: You knew A7s Dynamic range is damn close to the $40,000 Arri Amira?


Image courtesy: Cinema5D

Cinema5D (Click here) posted a full A7s dynamic range test (in video):

Here we tested usable dynamic range of the given cameras. With 14.1 stops the usable dynamic range of the A7S comes surprisingly close to the Arri Amira with its legendary Alexa sensor (see our full review here).
This is an extremely good dynamic range rating and is fascinating considering that the A7S is available at a fraction of the Amira’s price and is also in a completely different weight and size class. While the Amira will outperform the A7S in other tests, the dynamic range is a very important attribute to consider when working with a camera.

Gizmodo posted the full A7s review and writes:

The A7s is a great demonstration of technology powerful enough to make you forget about its flaws. The Panasonic GH4 has more tools, more options, more usability—with 4K built right in, and to spectacular effect. But the micro four thirds sensor of the GH4 offers its own compromises: low light is not very good, shallow depth of field is constrained, as is field of view. But here’s the real kicker. The A7s will literally increase the possible scenarios in which you can get a good shot, by way of low light performance. No amount of 4K, 8K, or how ever many K can accomplish that.

More A7s tests:
Professional photographer/videographer sold his canon 1dc and purchased Sony a7s’s Matt Buckman’s Review of the Sony a7s: http://youtu.be/sjKbIIsLWdQ
A7s test at
Fotopolis (translation here).
A7s review at DigitalCameraWorld.
Eric Lo:I just came back from a long road trip and finished photo editing, all photos were taken with A7S(night), A7R(day) and Canon lenses (14L2, 15 Fisheye, 17TSE, 2470L2). http://bit.ly/1qLSLaH

Sony A7s store links:
Sony A7s preorder in USA/CA at Amazon, Adorama, BHphoto, Sony USA, Sony Canada.
Sony A7s EU pages: Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PL. And Wex UK.

July 21, 2014
Posted in news

Canon and Sony lead the camera market in Japan (first 6 months of 2014).


BCN (found via Dicahub) posted the market share data for the camera sales in Japan during the first half of the current year. There is only the info about the market leader of each category (not info yet about the 2nd or 3rd place and so on). Here are the leaders:

fixed lens: canon (25.8%)
dslr: canon (56.9%)
mirrorless: sony (36.4%)
video camera: sony (39.8%)
photo frame: sony (38.2%)

As you know in Japan the Mirrorless market is just as big as the DSLR market. And it’s likely to growth faster than the DSLR market the coming years. So it may will happen one day: Sony surpassing Canon in the system camera world?

July 21, 2014
Posted in deals

First price drops on the A7s (up to $240 off).


I noticed the first price drops on the brand new Sony A7s cameras:

6ave sells the A7s with free extras for around $2,260 only on eBay (Click here).
Third party sellers have the A7s for $2,442 on Amazon US (Click here).

And don’t forget you get up to $375 credit on the A7-A7r and A7s purchase if you trade in your DSLR at Amazon US (Click here to get all info).


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