May 20, 2013
Posted in deals, news

Sony’s future is 4K (for both, TV and cameras).


For a couple of years companies market “3D” as the huge future for the television and camera industry. It didn’t really work out fine (at least not on cameras). Nowadays “4K” is the big new marketing trend. And for the first time Sony has now 4k Televisions in Stock and shipping at Amazon (Click here) and Adorama (Click here). As you know the NEX-FS700 (here at BHphoto) can now shoot 4K via the use of the external HXR-IFR5 unit. I think that by end of next year also high end A or E-mount cameras could be able to shoot 4K. That is the “new” future.

May 20, 2013
Posted in rumors

(SR4) The 400mm f/4.0 lens will be the first designed with Olympus! Coming early 2014.


Last year Olympus and Sony announced their official partnership with Sony acquiring part of the company. The first effects of the collaboration in the digital camera business will be seen in early 2014 when the new 400mm f/4.0 Olympus lens will be announced. It will come along new FF and APS-C A-mount cameras. According to a trusted source that lens has been designed in collaboration with Olympus engineer’s. That’s really a good news because Olympus designs some of the best lens son the market. Their Zuiko series has top notch quality and they also made some super fast zooms like the 14-35mm f/2.0 lens (here on eBay).

From what I heard the collaboration is very tight and Olympus will use new generation Sony sensors for their MFT cameras. I can exclude for now that Olympus may join the E or A-mount system with official Olympus cameras or lenses. Although I would like to have official Zuiko lenses for the upcoming new NEX-9 FF system camera. But that’s just a dream for now…

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

May 19, 2013
Posted in deals

First VG900 deal. $500 off on the 28-75mm kit.

This is the first deal on the first Full Frame NEX camera, the VG900. You save $500 on the camcorder with 28-75mm lens at Amazon (Click here). The same $500 rebate is valid for the A99+28-75mm kit too (Click here). The recent A99 kit offers made it possible to get the A99 body only for less than $2,400 on eBay US (Click here).

UPDATE: The Bower (same as Samyang-Rokinon) 24mm f/1.4 got a $200 rpcie drop and sells for $499 at BHphoto (Click here).

May 18, 2013
Posted in news

Sony TidBits…

A little bit of history: The WDC A900 camera presentation :)

Absolute first 18-200mm f/3.5-6.3 OSS Powerzoom Lens Review at ePhotozine.
70-400mm F4-5.6 G SSM II lens test at
10-18mm E-mount lens review at Exifphotoblog.
NEX-6 review at Letsgodigital.
Sony wins Japanese invention award with the back-illuminated CMOS sensor (
First shots with the Sigma 60mm 2.8 DN Art lens on Nex 7 at Photocinenews.

Brad:I have a few items on my website regarding the NEX 5N and associate bits, in particular though I have posted a review of the Minolta 28-135 on the NEX using my “beast rig” and also an older review on the Nikon 35-70 applied to the NEX. Here is the link to the Minolta review/story
And this is the one to the Nikon review:
It is probably a good idea of people read “how I test lenses first” to get some perspective as it might be a little different to what they normally think a lens test involves.

Vedran: “I have just uploaded Sony RX1 snapshots on my web page:”

David:Just wanted to share a mini-documentary I shot for one of my clients this past week. It was done with the Sony a99.

Meng:Some test shoot on the 70-400mm f4-5.6 G SSM II with SLT-A99. Corp closed to 100%. Editing done on LR4. At 400mm on FF it is still not enough.Better view here:

May 18, 2013
Posted in news

Hedge Fund leader makes pressure on Sony…

As you know there is a very deep restructuring ongoing within the Sony company. This also affected the A-mount camera roadmap. There will be no new A-mount cameras this year because the new Sony strategy is to release a camera only when it’s really ready to challenge the big ones (Canon and Nikon). This means new A-mount cameras will be due in early 2014 and we are looking forward to get some specs of the new stuff.

In the meantime Daniel Loeb, CEO of Third Point LLC, the largest owner of Sony Corp. stock, published an open letter asking Sony to focus on few profitable areas, image sensors among them (Source: Image Sensor World). Loeb is that guy that made big profits on his bets on Greek bonds, mortgages, website operator Yahoo Inc and a fall in the Japanese yen. A real hardcore speculator! The investor believes that spinning off a portion of the entertainment business to Sony shareholders could sharpen the company’s focus and lead to higher profit margins, while helping to revive the core electronics business (Source NYT via

How could he influence Sony’s digital camera business? If Loeb pressure succeeds this will force Sony to cut unprofitable business even more than they did until now. This could mean for example, drop the compact camera business and focus on high quality RX cameras. But that’s just speculation for now. I don’t think Loeb will influence the new RX-NEX and A-mount roamdap.

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