For a couple of years companies market “3D” as the huge future for the television and camera industry. It didn’t really work out fine (at least not on cameras). Nowadays “4K” is the big new marketing trend. And for the first time Sony has now 4k Televisions in Stock and shipping at Amazon (Click here) and Adorama (Click here). As you know the NEX-FS700 (here at BHphoto) can now shoot 4K via the use of the external HXR-IFR5 unit. I think that by end of next year also high end A or E-mount cameras could be able to shoot 4K. That is the “new” future.
Last year Olympus and Sony announced their official partnership with Sony acquiring part of the company. The first effects of the collaboration in the digital camera business will be seen in early 2014 when the new 400mm f/4.0 Olympus lens will be announced. It will come along new FF and APS-C A-mount cameras. According to a trusted source that lens has been designed in collaboration with Olympus engineer’s. That’s really a good news because Olympus designs some of the best lens son the market. Their Zuiko series has top notch quality and they also made some super fast zooms like the 14-35mm f/2.0 lens (here on eBay).
From what I heard the collaboration is very tight and Olympus will use new generation Sony sensors for their MFT cameras. I can exclude for now that Olympus may join the E or A-mount system with official Olympus cameras or lenses. Although I would like to have official Zuiko lenses for the upcoming new NEX-9 FF system camera. But that’s just a dream for now…
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A little bit of history: The WDC A900 camera presentation
Absolute first 18-200mm f/3.5-6.3 OSS Powerzoom Lens Review at ePhotozine.
70-400mm F4-5.6 G SSM II lens test at DC.watch.
10-18mm E-mount lens review at Exifphotoblog.
NEX-6 review at Letsgodigital.
Sony wins Japanese invention award with the back-illuminated CMOS sensor (DC.watch).
First shots with the Sigma 60mm 2.8 DN Art lens on Nex 7 at Photocinenews.
As you know there is a very deep restructuring ongoing within the Sony company. This also affected the A-mount camera roadmap. There will be no new A-mount cameras this year because the new Sony strategy is to release a camera only when it’s really ready to challenge the big ones (Canon and Nikon). This means new A-mount cameras will be due in early 2014 and we are looking forward to get some specs of the new stuff.
In the meantime Daniel Loeb, CEO of Third Point LLC, the largest owner of Sony Corp. stock, published an open letter asking Sony to focus on few profitable areas, image sensors among them (Source: Image Sensor World). Loeb is that guy that made big profits on his bets on Greek bonds, mortgages, website operator Yahoo Inc and a fall in the Japanese yen. A real hardcore speculator! The investor believes that spinning off a portion of the entertainment business to Sony shareholders could sharpen the company’s focus and lead to higher profit margins, while helping to revive the core electronics business (Source NYT via The.me).
How could he influence Sony’s digital camera business? If Loeb pressure succeeds this will force Sony to cut unprofitable business even more than they did until now. This could mean for example, drop the compact camera business and focus on high quality RX cameras. But that’s just speculation for now. I don’t think Loeb will influence the new RX-NEX and A-mount roamdap.
I was on a trip last week with my A7Mk2 and a few lenses. I had the Mk1 before this and generally use my A7 with Leica lenses and my first foray into the world of Sony lenses was after recently purchasing the 24-240 which I though would make a great travel lens, this was […]
Hey guys. Had the 25mm Batis this week for testing purposes. I described my findings in a blog post: http://www.albertdros.com/#!1-week-with-the-Zeiss-Batis-25mm-f2/cyck/559525b80cf20881704255d8 Hope it's useful! Cheers, Albert
Hi guys, girls, men, women, animals and all other users with access to this site. I've had this awesome camera for about a month and love it. So straight to my problem the new Angle Shift add-on for the Timelapse app is available but needs version 3.11 of the app. Ok no problem […]
Hello everyone. I have an A7r and do some macro photography. I’m currently using an old manual focus 90mm Tamron SP Macro lens with an adaptor, which works very nicely on a tripod, but I find almost unusable for handheld macro with a flash. This is because to focus accurately with very shallow DoF […]
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Etymology: Middle English rumour, from Anglo-French, from Latin rumor clamor, gossip; akin to Old English rēon to lament, Sanskrit rauti he roars
Date: 14th century
1: talk or opinion widely disseminated with no discernible source
2: a statement or report current without known authority for its truth
3 archaic : talk or report of a notable person or event
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