November 22, 2011
Posted in news

New Sony press release confirms A77/Nex-7 production has started.

A dozen of our USA readers sent us the same message received via Sonystore US. Thanks! Here is the original text sent by Sony:

We would like to update you that Sony has restarted production of NEX7 in our Chonburi Thailand factory which was not impacted by the flooding.
Since we are just beginning to ramp up production in these new lines, we have just begun restart of production at this early stage; however this is positive news that Sony is getting back on track and recovering from flood impact. Although there are no details to share on production schedule today, we expect within the next 2 weeks to have a clearer idea for you.
Again, thank you very much for your continued patience.
Sony Customer Care

November 21, 2011
Posted in reviews

Zeiss 24mm f/1.8 for NEX tested at SLRgear.

Andrew Alexander from SLRgear (Click here) tested what should be the best available NEX lens to date. I invite you to read his full review that includes some graphs to show the lens performance. As expected this is a wonderful lens! Andrew says: “Considering the price, you would hope that the Sony 24mm ƒ/1.8 Sonnar T* ZA didn’t disappoint – and happily, it doesn’t. Sharpness is excellent even wide open, and other factors such as chromatic aberration, distortion and corner shading are well-controlled. The 24mm ƒ/1.8 proves to be an able companion to the NEX camera.
What can I say? Well done Sony! Now we want more of this kind of lenses!

Reminder: The lens will be in Stock early/mid December. There are only a few stores accepting preorders right now:
US: Sony, Adorama.
UK:, Jessops, Sony.
Germany: Sony.
France:, Sony.
Italy: Sony.
Netherland: Sony.

November 21, 2011
Posted in deals

Time for Sony deals in USA. And A65 back in Stock!

We are getting closer to the Christmas time and camera manufacturers are now offering the first deals. It’s easy to get an overview about those deals in USA, and far more complicated in Europe where I live. But first let’s say that the Sony A65 is back in Stock via Cameta at Amazon (Click here). And here are the US deals:

You can get the NEX-3 with double lens kit (18-55mm and 16mm) for $483 at Amazon (Click here).

There is a Sony A900 superkit for $2699 at Amazon via Cameta (Click here). The body alone usually costs $2699!

The Sony VG-10 is available (with lens) for $1300 at Adorama (Click here). You have to login to see the discounted price!

The A77 is almost sold out in USA. But you can still find A77 kits via Brooklyn camera and Yibum on eBay (Click here). You can also buy that Superkit on Amazon (Click here) and than sell the huge Monitor :)

Curiosity: You know which is the most sold Sony camera at Amazon? It is the super cheap Sony Cyber-Shot DSC-W530 compact camera (Click here to see the full Amazon ranking).

Via Noisycamera

November 21, 2011
Posted in reviews

Canon shooter likes the A77: “the best video camera I’ve used in years.”

A nice video made with the A77: “Light and Wind” by Sony.

Jefferson Graham from USAtoday (Click here) tested the A77. He is a known Canon shooter but I guess he will become soon a Sony user: “If you’re serious about photography and video, spend what it takes. I know I will. I liked the camera so much, I plan on buying it once it is back in stock.” :)
There is one more review at Digital-photography-school (Click here) tested the Sony A77: “If you can afford the top glass available for it, this is a phenomenal camera. Deserves to do well in the market. Good news Sony!

The A77 is almost sold out everywhere. It’s so bad for Sony will have nothing to offer for the big Christmas sales time!
In USA you can find the A77 as part of mega-kits only. Via Brooklyn camera and Yibum on eBay (Click here). And as super-kit on Amazon (Click here) -> sell the huge Monitor :) UDPARE: The Sony A65 is back in Stock via Cameta at Amazon (Click here).
In Europe there are only a few in Stock at eBay (Click here). You can also buy that Superkit on Amazon (Click here) and than sell the huge Monitor :)" target="_blank">Jessops, Warehousexpress,,, and of course on eBay (Click here).

P.S.: More A77 tests:
Test à hauts ISO des Raw de l’Alpha 77 développés avec Lightroom 3 (Alpha-numerique).
Sony A77 test at Itmedia.

November 20, 2011
Posted in rumors

Sony 36 Megapixel sensor for Nikon and Sony (Nikon leaked). Is it too much?

Our friends over at Nikonrumors leaked the first picture of the Nikon D800. And why should we care about it? Because it uses the new 36 megapixel Sony sensor that we first reported here on SAR almost a year ago. The leaked picture confirm that the rumor is 99% true. Before to talk about the megapixel madness(?) I want to remind you that unlike Nikon Sony will first release a 24 megapixel FF camera in early Spring and a couple of months later the much more expensive 36 Megapixel FF camera which will probably have a built-in vertical grip. Both camera will be SLT (no optical viewfinder).

The good news here is that unlike Nikon Sony will offer us both, a low resolution and high resolution choice. But the question is, do we really need so many megapixels? Carl Garrard writes on Photographic Central: “I think the average consumer is starting to realize that megapixels isn’t all that important anymore, and the term itself at least in the US is becoming increasingly less popular in conversations I have with everyone. In other words, most people don’t give a crap about megapixels as much as they used too.

I believe there is no problem if Sony is going to release a camera with 36 megapixels as long as we they also offer the low resolution option (24 Megapixels). Carl also hopes that Sony will offer an optical viewfinder version. But I already know that this is not going to happen. There will be a new generation of OLED viewfinders which is even better than the currently very good Sony A77 viewfinder.

Now let’s hope Sony will release the Sony A9x sooner than expected. I know many are pushing to announce the camera before the planned Spring release!

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