March 13, 2012
Posted in rumors

Paul Genge again: “New DSLR introduction is highly unlikely.” -> Wait for the A99!!!


We already heard this a couple of days ago at Techradar (Click here). Now Paul Genge from Sony UK released another similar statement at Amateur Photographer (Click here). He confirmed that “Given the level of investment Sony is putting into SLT, it is highly unlikely we will ever introduce another DSLR…

And David Kilpatrick (Click here) reminded us the content of the last conversation he had with Paul Genge: “Paul Genge had a short exchange of information with me when I was considering selling my Alpha 900 and all my frame Alpha lenses (after starting to use the A77). He said I’d regret selling my good full frame lenses when I replaced my Alpha 900 with a full frame model I would just not believe. His message was ‘you wait – you’ll not regret it’.

Yes, Paul, we are waiting and waiting and waiting…but don’t let us wait to much! The Nikon D800 and Canon 5DmarkII are a big temptaton for many people out there!

March 12, 2012
Posted in news

(Continually updated) Sony A57 officially announced!


A57 Body Only: Amazon (Click here), Adorama (Click here), SonyStoreUSA (Click here), BHphoto (Click here).
A57+18-55mm lens: Amazon (Click here), Adorama (Click here), SonyStoreUSA (Click here), BHphoto (Click here).

Main Features in short:

16.1MP, Translucent Mirror Technology™, up to 12 fps, Clear Image Zoom, Auto Portrait Framing, 1080/60p/24p Full AVCHD™ or 1080/30p MP4 movies, 3.0″ LCD TruBlack™ tilt/swivel screen, 18-55mm lens

Previews and Image samples

Imaging Resource
Main differences with A55 at ThePhoBlographer.

Press release

ePhotozine, Photographyblog, Dpreview, Whatdigitalcamera (with video), TheVerge, Focus Numerique (French), Photoscala (German), PCWorld, Engadget, Imaging Resource, Slashgear,



Please first read the reviews and watch the image samples. Take time before to answer this:

Do you like the new A57?

View Results

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Full size images (Click on it to open the big image in a new tab)

March 12, 2012
Posted in rumors

(SR5) More A57 pics…

The A57 pictures and specs keeps being leaked left and right. Here is the next set of images (Click on it to enlarge). Again, the camera is going to be announced in a few hours (5am London time).

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Via Photorumors

March 12, 2012
Posted in deals

Sony NEX-7 with Black kit lens in Stock at Amazon US!

For the first time the NEX-7 with Black 18-55mm kit lens in Stock via Ritz at Amazon (Click here!!!). Hurry! Don’t miss the chance! And at the moment of writing also five NEX-7 bodies(!) are in Stock again via Ritz at Amazon (Click here!!!).

Took seven months to see the NEX-7 in Stock at Amazon (I am not counting some third party cheater reseller which sold few largely overpriced cameras).

March 12, 2012
Posted in rumors

(SR5) What’s new with the A57: Clear zoom and auto portrait framing.

While the A57 will not bring any kind of new revolutionary feature there are still some minor new tidbits coming along the camera:

1) Clear Image Zoom
That is the biggest new innovation. It’s a new proprietary “By Pixel Super Resolution Technology“. It is a 2x digital zoom that can almost match the quality of a normal optical zoom! That means you can instantly 2x zoom with any lens you have without having any major loss of quality. I have to see this to believe it! ;)

2) Auto Portrait framing
With the help of the face detection feature the A57 can create well balanced horizontal or vertical portrait cuts.

The camera will be announced on Tuesday March 13th at 4am London time and as usual I will follow the announcement live here on SonyAlphaRumors. This means I will keep updating you with links to news, reviews, videos image samples and more.

While the on paper the A57 doesn’t sound like a spectacular camera it certainly can do a lot for the price ($699). And many SAR readers complained about the too high Megapixel count on the A65/A77. So this might be the right camera for you!

P.S.: If you are not from London than your announcement time is:
9pm San Francisco time (Monday March 12th)
12pm New York time (Monday-Tuesday night)
5am in Berlin (Tuesday)
1pm in Tokyo (Tuesday)


For US readers: The A77 kit is back in Stock at BHphoto (Click here). And first $2 price drop at Amazon (Click here):)

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