September 15, 2014
Posted in news

New FE roadmap also shows a “large aperture prime to come” (85mm?).


Image courtesy: ePhotozine.

This is the updated FE lens roadmap. And like you see there is also a yet unannounced “large aperture prime” lens which is likely to be the 85mm FE lens.

Click on the image to see a full size version:
sony-lens-future-fe-mount-2014 sony-fe-35mm-1-4-lens sony-fe-90mm-f2-8-macro-len-ssony-fe-24-240mm-zoom-lens sony-fe-28mm-prime-

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.


September 15, 2014
Posted in news

Quick note on A-mount lens rumor…


People keep asking me about the new A-mount lenses. So here is my short answer for now:

The source who told me that new A-mount lens would come at Photokina is actually a long time trusted source. So I am very surprised like you to not see any new A-mount lens today. There are now three things that could have happened:

1) That trusted source was wrong for the first time.
2) Sony will show some updated A-mount lens the next days.
3) Sony did “freeze” the A-mount lens launch.

Will try to get the right answer the coming days…and I hope for you it’s answer 1) or 2) !

September 15, 2014
Posted in news

Sony 16-35mm FE press text!


Here is the official press text and preorder links:

Zeiss 16-35mm FE at Amazon, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.

Sony Introduces New ZEISS 16-35mm F4 Wide Angle Zoom Lens for E-mount Cameras

SAN DIEGO, Sept. 15, 2014 – Packing a serious amount of imaging power into a light, compact frame, the new Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) lens offers photo enthusiasts a compelling choice for wide-angle photography including landscapes, architecture and more.

A natural match for the acclaimed α7 Series of 35mm full-frame cameras, the new Vario-Tessar T* FE 16-35mm F4 ZA OSS is Sony’s fifth full-frame zoom lens developed for the E-mount system, joining the Sony FE 28-70mm (model SEL2870), ZEISS 24-70mm F4 (model SEL2470Z), 70-200mm F4 G (model SEL70200G) and 28-135mm F4 G Power Zoom (model SELP28135G) lenses.

The new Vario-Tessar T* FE 16-35mm F4 ZA OSS wide-angle zoom lens features an uncompromising optical design with five aspherical lens elements, including one large AA (advanced aspherical) element and three ED glass elements. This ensures outstanding corner-to-corner resolution and sharpness, while reducing distortion and minimizing color aberration

A signature of ZEISS lenses, the Vario-Tessar T* FE 16-35mm F4 ZA OSS features T* coating on its optical surfaces which minimizes flare and ghosting and boosts contrast, clarity and depth with landscape shots and strongly backlit scenes. It also has a constant F4 maximum aperture, allowing photographers to achieve beautiful background defocus effects with a shallow depth of field at all focal lengths. The lens is equipped with Optical SteadyShot™ image stabilization and is dust and moisture resistant, allowing it to perform well in tough shooting environments.

Sony α Lenses Assortment

With the addition of the new Vario-Tessar T* FE 16-35mm F4 ZA OSS, the E-mount lens family now includes 24 different lenses and adapters, including several other premium options from ZEISS® and Sony’s G Series Lenses:

E 16mm F2.8
E 20mm F2.8
E 35mm F1.8 OSS
E 50mm F1.8 OSS
E 30mm F3.5 Macro
E 24mm F1.8 ZEISS
E 10-18mm F4 OSS
E PZ 16-50mm F3.5 – F5.6 OSS
E 18-55mm F3.5 – F5.6 OSS
E 18-200mm F3.5 – F6.3 OSS
E 18-200mm F3.5 – F6.3 OSS LE
E PZ 18-200mm F3.5 – F5.6 OSS
E 55-210mm F4.5 – F6.3 OSS
E PZ 18-105mm F4 G OSS
E 16-70mm F4 ZEISS OSS
FE 28-70mm F3.5 – 5.6 OSS
FE 35mm F2.8 ZEISS
FE 55mm F1.8 ZEISS
FE 24-70mm F4 ZEISS OSS
FE 70-200mm F4 G OSS
FE 28-135mm F4 G OSS
FE 16-35mm F4 ZEISS OSS

New Sony α Accessories

Sony has also introduced a range of new accessories for their α (alpha) mount camera system including the compact HVL-F32M flash. Rated at a generous GN32 guide number, the flash head can be adjusted in a variety of directions for pro-style bounce effects and has a variety of advanced flash functions including ADI flash metering, high-speed sync and Auto White Balance, and is dust and moisture resistant.

The new XLR-K2M XLR adaptor kit provides pro-style balanced audio input to α7 Series cameras plus the α99, Cyber-shot™ RX10 and NEX-VG900 interchangeable lens camcorder, and comes paired with the ECM-XM1 shotgun microphone.

Additionally, the RMT-VP1K wireless remote kit lets photographers enjoy ‘hands-off’ control of cameras functions including shutter release, start / stop movie recording and zoom. There is also a stylish new LCS-PCS7 system bag that’s an ideal match for the α7 Series of cameras.

Pricing and Availability

The Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) full-frame wide-angle zoom lens will be available this November for about $1350.

The HVL-F32M flash will be available this December for about $300.

The XLR-K2M XLR adaptor kit will be available this October for about $600.

The RMT-VP1K wireless remote kit will be available this November for about $70.

The LCS-PCS7 system bag will be available this October for about $160.

The new lens and accessories will all be sold at Sony retail stores ( and other authorized dealers nationwide.

September 15, 2014
Posted in news

Sony announcement: Few hours to go!


Few hours to go until Sony announces the new lenses. And hopefully we will finally now what that fast large aperture prime lens is :)  Here are a couple of notes for you:

1) Zeiss 16-35mm will ship within end of this year. All other lenses that Sony will Pre-announce today will ship 2015

2) Website sometimes doesn’t load. Just click ont he reload button of your browser if that happens.

3) I haven’t found any live streaming video yet. Please contact me if you find one (

Announcement at 15:00 London time:
7am in San Francisco
10 am in NYC
16:00 in Berlin
23:00 in Tokyo.

September 14, 2014
Posted in news

Photokina competition announcement: Samsung NX1 restarts Megapixel war :)


There are a dozen of companies announcing new stuff today! The first news comes from Samsung. It’s interesting because it’s sets a new record of resolution on an APS-C sensor (28 megapixel). It is also the third company after Panasonic and Sony to offer 4K video recording on a mirrorless camera!

NX1 specs at BHphoto (Click here). More info and full press text at MirrorlessRumors (Click here).


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