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The video on top has been made by Mike Kobal. Done with the RX100…Great!

Everybody is reviewing the RX100 and everybody likes it a lot! David Kilpatrick even says it can match a Full frame….enjoy the reading

Photoclubalpha: “At the best – ISO 80 to 125, stopped down just one full step from full aperture – the RX100 can match or better the typical output of a 21 megapixel full frame DSLR with 24-105mm lens.”
Photographyblog: “The Sony Cyber-shot DSC-RX100 is the first truly pocketable camera to offer a DSLR experience, and in that regard it could almost be seen as something of a bargain – it’s certainly deserving of our highest Essential! accolade.”
Steve Huff: “In my hand the camera feels small but solid with a nice build. If it did have an EVF it would be flat-out my dream pocket cam.”
Cnet Asia: “The svelte shooter offers reliable programmed modes, customizable buttons, fast autofocus performance and good image quality packed in a sleek chassis which may appeal to enthusiasts and beginners alike. This is why we chose to award the RX100 our CNET Asia Editor’s Choice.”
Outbackphoto tested the RX100 RAW and Lens distortion.

The Sony RX100 is the ONE camera ruling the overall ranking at Amazon (Click here to see). I am now accepting bets. How long will it rule that ranking? Few days…weeks or even months? In Europe the RX100 is still not in Stock in most stores. But I found a good price (490 Euro) via Wowcamera eBay (three in Stock now).

Here are the full search links to the RX100: Amazon, B&H, Adorama, J&R, eBay.

There is a super Gold Box deal on the Lensbaby Composer for Sony NEX with Tilt Transformer on Amazon (Click here to check it out).

So, here we have the new lens. Price, specs and preorder is already up at BHphoto (Click here).

This is the PRESS RELEASE:
SAN DIEGO, May 16, 2012 – From flattering portraits to faraway wildlife and fast-action sports, nearly every subject can be captured beautifully with the new SAL55300 telephoto zoom lens, the latest addition to Sony’s A-mount lens lineup.

Optimized for use with α A-mount camera models with APS-C sensors, the compact, stylishly-designed interchangeable lens is an ideal addition to the camera bag for any Sony photographer.

“The new SAL55300 lens is a perfect complement to our acclaimed line of Alpha A-mount cameras with Translucent Mirror Technology, allowing consumers to capture distant, faraway subjects with razor-sharp focused images and Full HD videos,” said Mike Kahn, director of the alpha business at Sony Electronics. “With a versatile 55-300mm, 5.5x magnification range, fast, quiet performance and an attractive price tag, it’s a welcome addition to our alpha A-mount system.”

The new SAL55300 lens features a whisper-quiet Smooth Autofocus Motor (SAM) and an advanced optical design to get the best from the high-speed performance and high resolution sensors common to Sony’s A-mount camera lineup.  Additionally, it contains an ED (Extra-Low Dispersion) glass element, commonly featured on premium Sony G Lens models, that reduces color aberrations, improves image quality and provides excellent contrast and corner-to-corner sharpness.

Pricing and Availability

The new SAL55300 A-mount interchangeable lens for A-mount cameras will be available in September for about $300 at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Not really a big deal but I have been told that Sony will officially announce the new DT 55-300mm f/4.5-5.6 lens within the next couple of hours. I asked my soruces if there would be “something else” and the answer was “no”. Anyway, don’t get sad. One month from now we will have ton of new cameras and lenses.

P.S.: RX100 beats Canon EOS-M for now at Amazon ranks

The Sony PRO website has a countdown running for a new Sony announcement tomorrow. Thanks to Cinescopohilia we already know there will be a new Sony PMW-200 XDCAM Camera. And as I told you this morning there is definitely no 36 Mpx SLT camera coming any time soon. But I am wondering if there is some kind of FX-700 related news coming out tomorrow. Let’s see tomorrow!

Meantime feel free to send me some bits of rumors about the A99, NEX-5F and the third mysterious camera I am hearing about right now for the first time! Contact me at sonyalpharumors@gmail.com….Thanks!