February 21, 2011
Posted in rumors

(SR4) Sony FF marketing strategy for 2011


E just got enlightened about the future Sony 2011 fullframe strategy. The Sony A850 will be slowly get discontinued and the price of the Sony A900 lowered. And the next Sony FF camera will probably shown as a mockup/prototype at PMA 2011.

There are a few indirect signs that the rumor is correct:
1) An official Austria Sony retailer wrote that Sony will not ship any new Sony A850 models anymore (Source: Sonyuserforum.de).
2) In US there is already a never ending instant rebate on the Sony A900 (Click here to check that on Amazon).

It’s impossible for me to check if there are rebates in all stores in all countries so feel free to check for yourself clicking on those links:
Sony A900 direct links to Amazon, B&H, Adorama, J&R, eBay.
Sony A850 direct links to Amazon, B&H, Adorama, J&R, eBay.

February 20, 2011
Posted in reviews

Sony Zeiss 24mm f/2.0 review at Kurtmunger

Our friend Kurt Munger just posted the new Sony Zeiss 24mm f/2.0 review (Click here to read the full review): “The Sony Carl Zeiss 24mm F/2 lens is expensive, but is it worth the price? As I explained above, it has some really good qualities, and a few flaws for a very expensive lens, it all depends on what’s important to you. Based on some preliminary tests, I’d say if you own the CZ 16-35mm and/or CZ 24-70mm, and won’t need F/2, then you probably won’t benefit from the CZ 24mm[/shoplink]. However, F/2 is a whole stop faster than F/2.8, that’s a big part of the additional expense, and very important when doing hand-held shooting in low light.

Check the current Zeiss 24mm price at Amazon, B&H, Adorama, J&R, eBay (Click shopnames to visit the direct product page).

Via kurtmunger.com

February 19, 2011
Posted in reviews

Kipon EOS to NEX adapter with built in aperture control.

I can imagine that some of our readers do own Canon lenses they would love to use on their NEX cameras. Until today you had no way to control the aperture of the Canon lenses using the currently available adapters. Kipon now provides a solution for your problem. they made an EOS to NEX adapter with built-in aperture control! You can find a review including image samples at the japanese website DC.watch (Click here). They tested the 50mm f/1.4 USM and 24-70mm f/2.8 Canon lenses.
If you have “Canon-friends” you might mention them the adapter to help them to buy a into the NEX system ;)

Check out current Kipon adapter auctions at eBay (Click here).

February 18, 2011
Posted in reviews

More new Sony A33/55 reviews…

Geek.com tested the SonyA55 translucent camera. But they prefer the Canon rebels over the Translucent cameras: “There are a number of aspects about the Sony A55 that I really like. The camera has great technology, it takes awesome video (with excellent full-time AF while shooting), has built in GPS, ISO 12800, and it has all the perks of a pellicle mirror. It’s not without its problems though: the camera seems like it could use a firmware upgrade (past v1.10), the GPS was wonky, and the sensor overheating made shooting video a pain when it should have been a great experience. I’m still impressed with the A55, and it could be a good choice if you need something that takes excellent (short) videos, but I wouldn’t recommend it over cameras like the T2i/T3i.

The french website Alpha-Numerique posted the second part of their A55 review. They went to a theatre to test the A55 performance. They found that the AF speed, EVF and Image stabilization features are very useful features for theatre video works because it makes it possible to work in very low-light conditions.

And to finish cameralabs updated their Sony A33 review (To be honest I don’t remember what parts have been changed but I have been told that they did change the article).

Direct Sony A55 shop links Amazon, B&H, Adorama, J&R, eBay
Direct Sony A33 shop links

February 17, 2011
Posted in reviews

New Sony A55 review at Photographyblog

Photographyblog posted their new Sony A55 review: “The Sony A55 turns conventional design on its head to provide what is in many ways a better user experience than traditional DSLRs can achieve, at a price point that Canon and Nikon must be worried about.“…”The Sony A55 is a great marriage of new and old, competitively priced to take on the best that mid-range DSLRs and Compact System Cameras can offer, and surpassing both in many ways. Highly Recommended.

Click those links to visit the A55 page and check price and availability: Amazon, B&H, Adorama, J&R, eBay