April 1, 2015
Posted in news

The Sony April Fools news roundup :)


New Sony Livra. A FF camera for 300 Euro at Lepidi.
Sony PXW-DCI at CameraDoe.
Giant 4.9mm f/3.5 270-degree fisheye and 150mm f/1.0 announced for Sony A7-series at Lensrentals.
Sony stellt Sensorproduktion ein (Heise.de).

If you find more of them let me know!

April 1, 2015
Posted in news

FE 35mm f/2.8 fw update issues: Sony says it will repair affected lenses free of charge



Sony issued the following statement regarding a possible issue with the FE 35mm f/2.8 lens:

Notice to Owners of the Sonnar T* FE 35mm F2.8 ZA Interchangeable Lens

March 31, 2015
Sony has recently become aware that some of the Sonnar T* FE 35mm F2.8 ZA E-Mount lenses sold during and after November 2014 are experiencing an issue when customers attempt to update the software to the new version released on March 4, 2015 (from Ver. 01 to Ver. 02).
Sony is planning to offer repairs for the affected lenses free of charge.
(Please contact the Sony Support Center listed below. Applications for repairs will also be accepted through the Sony website.)
In the case that the software update completes with no trouble, there is no need for repair.
We apologize for any inconvenience this may have caused and thank you for your understanding and cooperation.

【Malfunction Symptoms】
The software update freezes at the screen below when the customer initiates the software update (from Ver. 01 to Ver. 02) that was made available on March 4, 2015.
Update that has frozen   Update that is proceeding normally

If the above symptom is exhibited, please remove the battery from the camera when the update freezes.
The lens can continue to be used with the pre-update Ver. 01 software.

※How to check the software version
1) Power on the camera
2) Select [Menu]→[Setup]→[Ver.]
The software version installed on the lens will be displayed (as below).

【Affected model and production numbers】
SEL35F28Z Sonnar T* FE 35mm F2.8 ZA
α™ (E-Mount) interchangeable lenses
Purchased during or after November 2014

※Affected production numbers
Some, but not all, numbers from
1812043 – 1851015 (AE Version)
1840715 – 1850381 (CN2 Version)


Thanks to the anonymous source who sent this!

March 31, 2015
Posted in reviews

To counterbalance: The positive reviews about the 16-70mm Zeiss.


The 16-70mm lens image by phillipreeve

The very negative conclusions drawn by Photozone created quite a buzz here on SAR. Our reader Victor pointed out that most of the reviewers out there actually gave a high score to the 16-70mm Zeiss lens: Sonyalphalab, ePhotozine, Photographyblog, Imaging-resource, Admiringlight, Kurtmunger, Stevehuffphoto, Phillipreeve.

I am pretty confident Photozone is a serious review site and so are most of the reviewers I linked to now. This just proofs that reviews are not an exact science and depend on various factors like, personal preferences, lab test quality, scoring system and quality of the tested lens samples.

Zeiss 16-70mm deal: You save $150 on the lens if you buy it refurbished on Secondipity eBay US (Click here)

A funny note: Some readers keep saying I am just a Sony fanboy. After yesterdays negative post about the Sony APS-C strategy some of them said that I am bashing on Sony. Just to be clear. I am a free-thinker and I take no side based on non rational arguments. I love to openly discuss positives and negatives about Sony. Because I think that at the end no company is perfect and that critics can (sometimes) help to improve the company behavior.


March 31, 2015
Posted in deals

New Zeiss 35mm f/1.4 lens now in Stock at Amazon US.



For the very first time the new Zeiss Distagon lens is in Stock at Amazon US (Click here).

Zeiss can be bought here:
in USA at Amazon, Adorama, BHphoto.
in Europe at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
in Asia/Australia at Digitalrev, Sony Australia.

March 31, 2015
Posted in rumors

(SR4) Either RX or A-mount cameras coming on April 23. No E-mount on that day.



I got one more confirmation from another trusted source that Sony will indeed launch new products on April 23. He also added that there will no E-mount camera or lens announcement on that day. These leaves us with two options:
1) Sony will launch new RX cameras. Very likely the RX2 with curved sensor and 35mm f/1.8 Zeiss. Or a new RX10 successor (The grat Panasonic FZ1000 does 4K and costs less). Don’t think there will be a RX100m4 already…
2) Sony will launch a new A-mount camera. The A77II is only one year old so I guess we can either hope for a new A99II or a new A58II. Certainly a new A99II would be a strong signal that A-mount is alive!

Just for fun let me know…
Sorry, there are no polls available at the moment.

Reminder: E-mount stuff (a7rII and so) is likely going ot be announced in May!

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If you have some “rumor” to share just send me an anonymous messages here:
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!


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