January 2, 2012
Posted in rumors

(SR5) Sony to announce new compact camera soon (no new NEX or SLT camera).


Sony will soon announce a bunch of new compact cameras. There will be no new NEX or SLT cameras (or lenses). A leak at Sony unveiled that a new W610 and W630 are going to be introduced.

The compact camera market is still the biggest camera market in terms of unit sales but the profit margin is very low (Click here to see the Amazon photo camera ranking). Plus this market is going to shrink because of the phone cameras that do bring two advantages: When you have a phone that can take pictures why bother to bring a second camera with you? And the second more important reason is the APP world. It’s nice to know that you can upgrade your photo-creativity by using new tools like Hipstamatic. There is where Sony has to work. Create an APP friendly network for NEX and SLT cameras. Hope they will do that!

One more thing: join us here: https://www.facebook.com/sonyalpharumors

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

January 2, 2012
Posted in reviews

Sony A77 and A65 test roundup (with A77 versus NEX-7 image comparison)

Soundimagesplus (Click here) compared the A77 versus NEX-7 image quality: “Interestingly it seems the NEX-7 files are slightly less noisy and slightly less sharp. Indicating possibly a slightly stronger Anti-Aliasing / Low Pass filter.

Whatdigitalcamera (Click here) reviewed the Sony A65: “There’s no doubt that the A65 faces some stiff, established competition, but it’s the A65 that delivers the best all-round blend of features, performance and image quality. It’s a great camera that deserves real consideration.

Sony A77 ISO test at Pconline (Click here).

Nine reasons to buy the Sony A580 at Photographytalk (Click here). They are writing a couple of articles criticizing the Sony electronic viewfinder technology. Hmmm, I have the NEX-7 and I am getting in love with that amazing electronic viewfinder. Wait for my review ;)

In Stock status:
A77 check: Sony.nl, eBay.nl.
A65 check: Sony.nl, eBay.nl.
Adrian sent me the following text: “I noticed that the London Camera Exchange chain of stores in the UK actually have both the A65 and A77 in stock and on the shelves.

January 1, 2012
Posted in news

Weird (modified) native E-mount lenses .

While I am “studying” the world of third party lenses I can use on my NEX-7 I found a bunch of modified lenses that do fit native on NEX cameras without the use of any adapter. The one pictured on top is the Kodak Ektar 44mm f/3.5 you can find on eBay (Click here). It’s kind of sexy on a silver NEX but definitely to slow for my ambition. But the same seller modified two more Ektar lenses. The Ektar 47mm f/2.0 (Click here to see the auction) and the Ektar 50mm f/2.0 (Click here to see the auction). For real speed fans take a look at the native E-mount Kowa 55mm f/1.1 lens (Click here to see the auction).

Anyway, I will soon post an article that will explain which lens works well on NEX cameras. There are possible issues related to the use of third party lenses you should be aware of!

January 1, 2012
Posted in deals

A77 in Stock at Buydig (USA) and Digitalrev (Asia-Europe).

The A77 body is now in Stock at Buydig (Click here). It’s a store I never heard before (thanks James for sending me this -> via noisyc)

Asian and European readers can take a look here: the body only is in Stock at Digitalrev (Click here). And so the A77+16-50mm kit at..again at Digitalrev (Click here). The store is located in Hong Kong but they ship for free in most countries. Please check if you have to pay import taxes. Plus keep in mind that this is the PAL version. Of course there is still eBay (Click here) but theses cameras are mostly sold for more than the list price.

UPDATE: The Dutch store Camernu (Click here) has body only in Stock.

January 1, 2012
Posted in news

First Sony product of the year: A65/A77 book for Dummies :)

Good morning SAr readers. ope you recovered well from the new years party :)

I was checking some stores to see if the A77 is in Stock and found that unexpected new book: Sony SLT A65/A77 for Dummies!! (Click here to see it on Amazon). I guess everybody knows the book series so why should we care? Simple, that is a terrific popular series of books and if the Sony A77/A65 manages to get there than this means that Sony really got a hit with those new SLT cameras. I will skip the A77 and wait until the full frame SLT is out. Meanwhile I am testing the NEX-7 and will post my first impressions next week. One thing I can tell you know, I am extremely positively surprised by the EVF technology. I didn’t think it would be that good! I was sure I would be one of those guys saying..damn I want my classic optical viewfinder back! But honestly, I was wrong. You Sony engineers made a terrific work here!

P.S.: There is a more serious A77 book from David Busch you can preorder on Amazon (Click here).


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