November 1, 2012
Posted in news

Ozawa Chukyo’s work with the Sony RX1.


Sony launched a dedicated Ozawa Chukyo page that shows his work with the new Sony RX1: A poor automatic translation can be found here via google. Mr. Ozawa talks a lot about his experience with the RX1. And of course he liked the camera. We will still have to wait over a month before first cameras will be shipped. Meantime I can’t wait to see some real RX1 test soon.

The RX1 can be pre ordered at Amazon, Adorama, BHphoto, Wex UK ,Wex Germany and more links at Alphacameradeals.

Thanks Mike

November 1, 2012
Posted in rumors

(SR4) New NEX-7 successor coming in first half 2013!

We all loved the NEX-7 but the time is close that it will find his way to a well deserved retirement. It stills ell well in US (see Amazon ranking) but according to our sources the NEX-7 is due for replacement the first half of the next year. We are still working on the rumored specs list and sources are welcome to send me the bits of info they have about the camera so that I can be as accurate as possible the day I will post them on SAR.

All I can say for now is that every aspect from EVF, sensor up to the AF will be changed (ok that was to be expected). I haven’t heard of any revolutionary new feature yet (like foveon sensor or whatever you imagine). While final prototypes are already out for testing you may share your wish list for the new NEX-7 successor while I am working on the real specs info. Contact me anonymously (with fake mail address) at Or just drop a message on the contact form you see placed here on the right sidebar. Thanks!

The $100 NEX-7 rebates on Amazon:
Meantime there is a $100 rebate action on the NEX-7 (Click here). You save another additional $100 when purchasing it along the 55-210mm lens and another 2% on the overall total price. That deal is part of the many Golg Box deals launched three days ago (Click here to see them all / there will be a DSC-H90 deal starting soon).

There are also some good deals on eBay:
In USA: You can get them even cheaper at Bigvalue ($1066 click here to check out the auction). And private sellers are also selling some new bodies for less than $1000 at Bucsmom and Kirmell.
In Europe: Cheapest price at Microprice Italy (topseller store). It’s about 60-70 Euro less than in other stores.
Full list of eBay NEX7 auction here at Slidoo.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!


November 1, 2012
Posted in rumors

Sony new financial report…

The Sony mirrorless market share in Japan


Yesterday BCNranking (translation here) posted the market shares of the mirrorless market in Japan. As you see Sony is the second top player. But how is Sony doing financially? Today Sony released that pdf document (Click to download). In short: The company lost $198 million in Q2 but that’s much lass than they amount they lost in Q1 ($312). But forecast data looks good and Sony should go back to profit by end of 2013. What do we know about the digital camera business?

The imaging division that includes Digital Imaging Products and Professional Solutions categories. had a slightly revenue drop from ¥219.1 (Q1) to ¥182.6 (Q2) but there is still an operating income plus of ¥2.6 (numbers in millions). Sony writes that “This decrease was primarily due to a significant decrease in unit sales of compact digital cameras reflecting a contraction of the low-end of the market resulting from popularization of smartphones as well as a slowing economy.“. But the forecats prediction says that “Sales are expected to increase and operating income is expected to increase significantly year-on-year.

What is Sony’s goal for the imaging business? Here it is:
Although the market for compact digital cameras continues to contract, Sony is working to restore profitability through reinforcement of its high value added products such as those that are differentiated through the use of highly competitive image sensors developed by Sony. For interchangeable single lens cameras, which are enjoying a steady expansion of sales, Sony aims to contribute even further to profitability by enhancing product competitiveness through the integration of network functionality and services. Image sensors contributed to profitability this quarter and, with the aim of further expanding profitability, Sony is making additional investments in production capacity to meet the growing demand for high performance image sensors in the growing market for mobile devices, including smartphones and tablets.

P.S.: Unlike it is in Japan you can’t get real market shares data from Europe and US. To get a very basic and non scientific idea of the popularity you can still check the largest online store rankings:
US ranking (Click here), DE ranking (Click here), UK ranking (Click here), FR ranking (Click here).

November 1, 2012
Posted in news

Sony TidBits (and finally RX1 manuals available for download)

Our friend Mike Kobal shot this video about the Sansy Hurricane with the Sony RX100.

First news of today. Our reader Mike (Thanks!) just sent us the links to the RX1 manual download links:
Various languages but not English listed as yet:
And here is a working link to the English manual:
The RX1 will ship in December and preorders are up at Amazon, Adorama, BHphoto, Wex UK ,Wex Germany and more links at Alphacameradeals.

More little Sony news:
A99 test at MyNavi (translation here).
Sony Chathistory about the new F55 and F5 cameras on Facebook.
Introducing the PMW-F55 (Sony website).
Damn it…even Ken Rockwell likes the Sony NEX-5R!

Live show:
Paul Genge will have CameraDiner LIVE show today. They will talk about e-mount with Yamamoto san from Sony PSE

Readers work:
Jonas:With my recent NEX-7 purchase i started getting interested in shooting video along with my photography. I’ve made a little sample movie of what you can do with a nex-7, tripod, sony 24-70 cz and a circular polarizer. No extra effects have been added other than a slight adjustment in curves to correct dynamic range slightly. The video is on youtube =)
Not sure if it’ll have any impact on nex-7 opinions but perhaps it’ll spark an interest in someone as other nex-7 videos did for me =)

October 31, 2012
Posted in reviews

Engadget loves the new NEX-5R (and me too).

Engadget (Click here) posted the full Sony NEX-5R review and I agree with their conclusions when they write: “Picture and video quality, even at higher ISO settings, was stellar. The camera’s exposure was typically spot-on, and we never found a need to venture beyond the automatic white balance setting, with each shoot yielding accurate results. We’ve had some issues with past NEX models when shooting in tungsten or vapor light, but we were quite pleased with the images here.

Like any other company sometimes Sony makes bad products and sometimes Sony makes very good products. And few of you will disagree when I say that the NEX-5R falls in the latter category. When it comes down to analyze the features you get for the price you can hardly find any other mirrorless camera that can match it!

Along the RX100 this is my favorite camera of the year. And for you?

Sony NEX-5R in Stock status and price check at: Amazon, B&H, Adorama, eBay
Slide through the NEX-5R auctions on

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