Roger Cicala from Lensrentals posted some thoughts about Sony’s sensor strategy based on the latest news that also the new Olympus E-M5 is actually using a Sony made sensor. Robert compared the Sony situation with that from Kodak ages ago: “They were cutting edge developing first dry plates and then film, releasing ‘consumer’ cameras that brought photography to the masses, and making everyone’s prints. They dominated the photographic and movie industries for nearly 100 years.”
I don’t know, on one side I am happy to see Sony ruling the sensor technology and business, on the other side it’s a bit pity that they are not really pushing their own camera business. Things are going a bit slow there and it almost looks like their focus is on selling sensors instead of cameras. Anyway, we are close to Photokina and Sony may show us the exact contrary!
One more thing: Lexar announced that it will join the Sony XQD technology (via ThePhoBlographer).