(SR5) HOT!!!! First A77 commercial on youtube!!!!!!!!!
Noooo! Incredible! Here it is the very first A77 commercial! That looks sexy! The lens on the video should be the Zeiss 135mm (Click here to see that lens). But that lens isn’t dust proof 
Before it gets removed download it and upload it to your own youtube channel. That will allow us to have enough backups 
Loading ...Reminder: Those are the full A77 specs:
24.3 MP Exmor HD CMOS sensor
19 points AF sensor with 11 cross sensors
Micro AF tuning
ISO 100-16000, with expandable ISO 50 option
1920 x 1080 60p/24p AVCHD 2.0
P/A/S/M manual controls while recording video
1200 zone metering
Completely new developed Bionz processor
12 fps
1/8000 shutter speed
TrueBlack 921k 3-way tilt LCD
3 million dot OLED viewfinder
Smart teleconverter function with 1.4x and 2.0x option
Built-in flash
Built-in GPS
Battery life with over over 500 shots (in LCD mode. More in EVF only mode!)
Magnesium alloy body
Dust and Moisture proof
Multi Frame NR
SD card (no CF!)
Don’t miss to be here on SAR on August 24 (6-7 am London time). Keep following us on Facebook, Twitter and follow our RSS-feed! And be sure to be here at SAR on August 24th!
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Recent comments
Comment from Alpha55: I need to know about sensor overheat on ...
Comment from Francisco: Built in intervalometer? I think I'm gon...
Comment from dude: so much about the fake shutter noise...
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Comment from ario: I hope the shutter lag is not as stupid ...
José Magalhães
10 months ago |Also shared here
http://atributos-1.blogspot.com/2011/08/sony-a77-esta-para-chegar.html
acolyte
10 months ago |They refer to Engadget for the picture but no link to SAR? :\ Lame.
AlphaSd
10 months ago |Video alternative link:
http://www.flickr.com/photos/25337738@N06/6035204698/in/pool-a77
pancanikonpus
10 months ago |my god, rumor stealer
Nico Foto
10 months ago |Too much of a camera for such a boring picture in the end, lol…
Almazar80
10 months ago |You’d think they have the horizon line straight though? Interesting nevertheless.
PhotoNut
10 months ago |H’mmm…. Clever teasing marketing by Sony.
Pacman
10 months ago |Good thing your watching us celebrating PhotoNut. would you like to join the party? :O LOL
Roa
10 months ago |It want it, but not because of a 30 sec clip, but because I need to upgrade my a700 and the specs looks too good to be true!
JT
10 months ago |I also have an a700 to upgrade, is the a77 a full frame sensor or APS?
Sky_walker
10 months ago |it’s APS-C.
SRL
10 months ago |Great, I going out today and bury my ZA 135/f1.8 into that sand………
I’ve treated that lens as all of my Zeiss glass like they were precision optical instruments
Who knew?
Richard
10 months ago |But they are precision optical instruments. lol
dyna
10 months ago |I’ve shot the Zeiss and G lenses in the worst of conditions, including a full bore cyclone in Sturgis, SD. I don’t care if they don’t say they’re weatherproof: they certainly act as if they are.
While I wouldn’t just leave the camera in the sand, it’s effective marketing nonetheless.
Bob
10 months ago |Of course you mentioned it, but somehow I missed it: will be the camera have stabilization in the body?
I hope the lens is great. Then it will be a great combo.
SonyA77
10 months ago |I can not imagine a Sony dSLT without SSS, it’s one of the unique selling points for Sony.
acolyte
10 months ago |Eh I just woke up and what’s with this crazy amount of posts? And yeah looks like it’s the first 30sec of the actual ad – or something. Shutter’s noisy but not gonna stop me fron preorder
Pacman
10 months ago |SONY can still give us more in the future!
Mike
10 months ago |I want to confirm about A77 video.
Is it 60fps or 30fps?
About one month ago, Alpharumors reported A77 video is 1080p/30fps.
It means sensor read out is 30 frame per second,
and file write out is 1080 progressive.
True 60p will be 1080p/60fps.
I hope 60fps read out, of course.
Anyway, I’ll buy A77 due to 24Mpixel and 12fps burst.
SO, I want to make it clear whether it is 30fps or 60fps.
Best regards.
SonyA77
10 months ago |Wait twelve days and you’ll know for sure.
camilo
10 months ago |Very good, I used to have canon equipment, but I sold it and went with sony. Im very happy with my decision
pancanikonpus
10 months ago |suddenly feel orange77 is not really big leap camera. as other like nikon also can enjoy same video spec 1920x60p. its seem the dslr video portion are equal now to its rival. what else will draw orange77 attention…price?
john
10 months ago |Link??
john
10 months ago |maybe this one?
http://nikonrumors.com/2011/06/02/reality-or-fiction-nikon-d4-d4x-d400-d400x-d800-d800x-d9000-specs.aspx/
Carl
10 months ago |I’ll take two.
acolyte
10 months ago |Sensor made by: Nikon….. -> Super funny.
Jennzhen
10 months ago |Most rumors about detachable IR filter were jokes, so I wouldn’t take this one seriously.
john
10 months ago |What serious?
Its the biggest fake joke rumor ever.
Carl
10 months ago |Kodak and Sigma have both made DSLRs with removable IR filters, though.
David
10 months ago |The EVF is still a big leap feature. Lots of information in the viewfinder. Browseable menus in the viewfinder. A histogram. Gridlines. A preview of how the image will look before you take it.
That in itself is a fantastic feature. Plus the 12fps, 24mp on APS-C, (hopefully) great high ISO performance.
And yes, the video now equals other cameras – it’s still a very good thing as it can no longer be a legitimate criticism.
acolyte
10 months ago |MP & fps are good enough leaps
But more leaps from A700.
Matt
10 months ago |God, why do so many people believe that Nikon and/or Canon have 1080/60p in their current SLRs? They don’t, period. Going to 60p is more than doubling the processing requirements and doubling the frame rate, that IS a big deal.
a77 and it’s counterparts VG20 etc will have the best video on the market short of an FS100 (which has a video / cinealta optimized sensor). The ONLY thing Canons will have going for them in video stakes will be a higher bitrate (though more poorly compressed) and possibly better low light in the 5D due to FF (but hardly a fair comparison as a77 competes with 7D).
Mike
10 months ago |Interesting. Is the the first time that Sony actually markets one of their dslrs as being weather sealed? From what I’ve gathered, they have weather sealed their full frames but they haven’t marketed any of the cameras as weather sealed. None of their lenses are marketed as weather sealed, that’s for sure.
SonyA77
10 months ago |Dust and moisture is not the same thing as weather sealing.
Mist
10 months ago |What are the differences?
SonyA77
10 months ago |Weather sealing means that the manufacturer claims the camera is protected against the elements, heavy rain and the like.
With moisture sealing, the manufacture makes no such claim. They state that the camera has better dust and moisture sealing than a camera that has non at all.
With a dust and moisture sealed camera, I would not use it in anything but the lightest of rain. That’s the difference. The A77 is not “weather sealed” it is only dust and moisture.
It should be remembered that the A77 is nothing new, my A700 is already dust and moisture resistant.
pancanikonpus
10 months ago |fake weather sealed cam >< lol…
Steve Jones
10 months ago |There is a proper standard for the environmental protection of equipment, and it’s called the Ingress Protection Rating – IP rating. All these vague terms of weather sealing, moisture protection and so on are just so much marketing waffle without a proper definition. In practice, I suspect the IP ratings of almost all system cameras and lenses are modest (if they’ve been formally related at all). There are simply too many buttons, body opening and so on to reach really high standards.
So here’s a plea camera manufacturers, start using the IP rating scale so we know what we are buying and just what conditions we can use our equipment without risking damage.
http://en.wikipedia.org/wiki/IP_Code
Milos Janata
10 months ago |+1
Alfonso Cuitiño
10 months ago |Isn’t it a bit too big to be a prime?
Alfonso Cuitiño
10 months ago |Oh, didn’t know it was f/1.8, awesome
Carl
10 months ago |The 135mm STF is almost as big, and that’s 4.5.
Maximus
10 months ago |not really, the f-stop is 2,8 but because of the apodization-element the light transmission is reduced, that’s what the t-stop of 4,5 means
Carl
10 months ago |Yes, I know. From an exposure point of view it is 4.5.
Maximus
10 months ago |yes of course, but for the size of the lens its the f-stop which matters
gamagama
10 months ago |excited! i am waiting the full version of the ad(s)!! obviously, that photo at the sea doesn’t make me “wow”, coz’ seems many dc can make similar pics.. show us more beautiful images and video please~~
(customers are greedy, you know~ :p)
brizmako
10 months ago |It looks like viral advertising is working a treat for Sony
emarsh
10 months ago |I might be seeing things, but I think this commercial shows two seperate cameras, when the person is holding the camera and dusting the sand off, it is a bigger camera, then the video cuts away quickly, then the person is holding a smaller camera than before. Or it’s an optical illusion and I’m seeing things. The cameras are very similar, but at first it appears bigger.
emarsh
10 months ago |Now that I look back over the video a few more times, I believe it is just an optical illusion, as to the size difference between shots.
ange7
10 months ago |Hey has anyone seen my a77?…lost it at the beach! I saw a Japanese hipster lurking around that day.. oh well.
SonyA77
10 months ago |Question for A33/35/55 users:
Is the ISO on permanent display in the EVF? On the Sony’s I’ve used, you have to press the ISO button to display it in the OVF and it really bugs me!
Stewe
10 months ago |Sort of Win, i think. Maybe it will be Sony’s breakthrough so nobody could say anything bad about? Now they must release a lot of lenses and thus become real alternative to canicon.
Futile
10 months ago |Looking Forward to the announcement, but can’t help be feel the other camps are a little too quiet.
last time this happened Nikon Trumped Sony’s A700 release with the D300. People here are getting a little cocky if you ask me… Canon and Nikon aren’t sitting on their hands.
I’m looking forward to see what they bring to the table, cause honestly this A77 looks too good to be true. If they come-in with more, it’ll truly be a big change in the Semi-pro DSLR world.
acolyte
10 months ago |Nikon will come up with something. They’re preparing their FF. That’s where they will compete. And if the other camps are quiet, that’s because they don’t view Sony as a threat at all. We even got Canikon fanboys trolling here all the time
12 days, we’ll see
pancanikonpus
10 months ago |Canon 120fps FHD soon
thunderbolt 
4:2:2 
Huge improves for still, etc Canikon will win again >< who know
Sky_walker
10 months ago |yea… right… 123421 FPS in 4k. So far most of this stuff is pure wish-list of Canon users. Thunderbolt is most likely thing (they signed up the contract), but IMO we’ll see it sooner in photocopiers and printers than DSLRs from Canon.
First they need to fix the rolling shutter and resolution – than think about 120 fps.
Carl
10 months ago |I wouldn’t call 4k undesirable, though. 1080p displays certainly have their limits, especially at larger sizes, and the market will be moving be beyond that sooner or later. Not having to upsample all your videos when the time comes would be helpful.
It’s not like cameras today lack the resolution for it, the only limitation is I/O.
pancanikonpus
10 months ago |The heat will get even heater after sony launch orange777 especially on its video spec. besides Canikon get pressure, i believe panasonic is the one getting most pressure to continue lead on its m43 video spec in dslr market. Its 24mpbs override by sony 28mbps. quick af faceoff quick af
panny may be the 1st company to fix the artifats in filming and introduce video lenses.
and definitely Canon can beat anyone out there in their high end FF. their existing MKII is one of example. Sony now only seriously throw in the pretty good video spec. everything now onward will be interesting for all new camera.
1st thing as i say will happen, camcorder ~$1000-1500 will die 1st
SonyA77
10 months ago |Canon haven’t really innovated, they have sat on their Canon name and released what great APS-C exactly? A 60D that got absolutely panned by 40D/50D users and the 1100D and 600D which were yet again minor upgrades to previous models, well big deal…
They will reuse a tweaked version of the the same tired old sensor in a 70D and still be a generation behind the A77 and D7000.
Nikon appear to be keeping up, but Canon are in real danger of losing the plot.
Steve-S
10 months ago |@Futile:
While the a700 got “trumped” — and the “a750-or-whatever” (slR (not slT) a700-successor) got pre-empted (pulled from development before it even got announced!) — recall that Sony *HAS* brought out some game-changers:
* a100 – first 10MP below US$1000
* a100 – highest sustained data throughput below the fully-pro CaNikon models
* a100 – sharpest 10MP (due to weak AA filter)
* a900 – highest MP count of ANY dSLR – beating Canon and Nikon *BOTH*
* a900 – cheapest FF dSLR
* a850 – *new* cheapest FF dSLR
(ok, so Sony has lost the “cheapest FF dSLR” crown – they still *had* it for a while (and may yet win it back (albeit as a “FF dSLT” crown…))
What have aps-c resolutions been? 12MP, 14MP, 16MP, 18MP (currently the most aps-c MP’s you can buy, IIRC… Canon, isn’t it?). What’s next? 20MP, obviously (maybe 22MP, if you want to be bold-and-daring?).
But remember who Sony *IS*: the biggest *electronics* company in the *DIGITAL*SLR marketplace. I think we’re seeing Sony flex that electronic muscle… So yeah, I’m completely willing to believe that Sony has jumped a generation of aps-c resolution & fps buffer data-pipeline.
That “silence” you hear from the CaNikon camps? I suspect that’s the same silence you heard from Sony when the “a750″ (that had been rumored/leaked for a while) suddenly vanished from the rumorsphere… Canon and Nikon have realized that their soon-to-be-released models look distinctly under-spec’ed compared to the a77.
- Steve S.
john
10 months ago |You forgot the A900…first an ONLY stabilized FF.
Many Canon fanboys said it was impossible.
I also thought maybe Nikon are having a rethink about the D400…hybrid SLT design or a “me too” SLT EVF.
http://nikonrumors.com/2011/08/10/two-weeks-till-the-official-nikon-announcement-and-we-are-still-clueless.aspx/
Sky_walker
10 months ago |You know what I wait most for?
A face of all the Nikon fanboys after next Nikon DSLR release crying that their won’t release 24 MPx camera cause “it’s against their philosophy” and “they have this sensor in ass”.
Nikon will take what Sony gives. Fanboys can’t live with that. They can’t understand that core element of their camera is made by “playstation builders” as they call Sony.
Oswald
10 months ago |So, is that one of the rumor sources holding this camera? Not showing their face? Is there any reason to think this isn’t the a77? I love the size and shutter sound.
R0B
10 months ago |Well I just hope this camera is as good as its made out to be, and that the EVF isnt a letdown, if it is then no more sony for me ;P
If only sony would update the lenses too, maybe a nice new 70-200 2.8? zeiss 50mm 1.2? shizz along those lines
extra|ordinary
10 months ago |Perhaps this video is Sony trying to explain why the a77 release kept getting pushed further and further back.
You see, Sony had taken the pre-production a77 to the beach to determine whether or not the camera was in fact dust and moisture protected. Distracted by the allure of the beach, the Sony techs decided they would rather build sand castles. This play time went on for hours and in the mist of all the excitement, they had forgot about the a77 laying in the sand and ended up leaving it behind.
They returned the next day to retrieve the camera, but ended up leaving empty handed, as it was high tide and the camera was no where to be found. Months passed with no sign of the camera. Sony thought all its hard work had gone to waste…lost forever into the sands of time(pun intended).
Lucky for Sony, just when they thought they would have to deliver the bad news to the public, the a77 was found. Fortunately a Canon 5DMK2 owner had decided to visit that same beach just the other day. In an attempt to prove that not only was his still image quality unsurpassed, but video quality as well, he decided comb the sands for some “super neat-o” (enter yawn here) shallow DOF clips.
To his surprise, he found an unfamiliar camera laying about. Being under the impression that Canon was the only company that made cameras, he was surprised to see this camera had a SONY logo. Having heard vague rumors that Sony had been fiddling around with top secret Make.Believe. technology, he decided to see if this strange non-canon device had any purpose. Upon lifting the a77 to his eye and pressing the shutter, he was shocked to hear and see that it did in fact work.
To sum up this nonsense story, Sony happily got it’s a77 back and the Canon user learned that there was a world beyond Canon…and to no surprise, now wants the Zeiss 135/1.8 that he had the pleasure of using that fateful day on the beach.
Ok, that is all
knurd
10 months ago |lol
If there was a ‘like’ button here I’d press it.
Sky_walker
10 months ago |god defend us from this blasphemy spreading around the web.
Maximus
10 months ago |Isn’t this the music digital rev uses often?
Maximus
10 months ago |Isn’t this the music, digital rev tv uses often in their videos?
Maddmack
10 months ago |Sold my A55 month age to beat the rush glad I did I hope this machine will be a tad smaller than my 850. Which will go on sale the first of the new year in preparation for the ff slt next year. I will own an A77
I think I’ll get the kit this new lens is fast enuf and built for video
My widest lens is min. 20-2.8
emopunk
10 months ago |At the moment two small complaints. It seems there’s no SSS switch, and sad we can’t use CFs in such a nicely conformed camera. I don’t see the point in racing behind smaller and smaller devices such SDs..
Raul S.
10 months ago |My thoughts for your commment..This camera is for the enthusiast, amateur and prosumer market…it isn’t intended for professionals, although I’m sure it will deliver results good enough for professionals to make money from it. That’s why they opted to don’t put CF support on a77. And of course, they think SD and Memory Sticks deliver same performance as CF cards. I don’t own a CF, but the bigger size compared to a SD or Memory Stick was getting to much room space that could be used for something else, maybe?
Terryfried
10 months ago |So where are Canon and Nikon Diferent? in last 18 months no one has suported the out dated CF. If anyone where to do it with a prosumer camera it would have been on the Nikon D7000. in Fact tests have shownthat it does not even get full speed out of a SDHC UHS-1 card. IF sony can top out a SDHC UHS-1 card it will efectivly have double speed cards.
dac38
10 months ago |Really ? This Garbage of a teaser gets 235 comments !
I know the A77 is hot, but this video is scheißen. scheißen, scheißen, scheißen – said my friend with the Toothbrush moustache.
Jennzhen
10 months ago |237
Frank
10 months ago |NO Tethered Shooting on Sony !!!!! that sucks
john
10 months ago |A700 has wired tether
http://cdn.pocket-lint.com/images/zDlY/sony-see-through-camera-concept-hands-on-10.jpg20110307-144355
Kalpurush :)
10 months ago |@Frank
Feel sorry for you!
Frank
10 months ago |@ kalpurush a feel sorry for your ignorance… sad
SonyA77
10 months ago |Frank the A700 has had tethered shooting for YEARS. When will people get this into their head? Have you guys even bothered to look at the A700 spec sheet? I have been using my A700 with the Sony software (included on the CD) since I bought it. The A700 ALREADY DOES TETHERED SHOOTING…
David
10 months ago |Like fine wine….maybe all the waiting has been worth it. I am almost moved to tears to think it’s actually here…but yeah…boring photo sample…but it’s definitely the A77. I’m sure the video was shot with it as well…
Frank
10 months ago |@ John i have lightroom and i can’t use it with my camera
john
10 months ago |Do you need to edit while you shoot?
Twaddler Belafonte
10 months ago |SD slot? That is really lame. O_O
john
10 months ago |Don’t buy a Nikon then.
Frank
10 months ago |@john is not for editing but you need a bigger screen (color balance ) for accuracy on color and detail and it is great to have that option for studio
john
10 months ago |Try fastone image viewer its free
http://www.faststone.org/
Set up hot folder for pic dump.
Simple double click to see full screen size.
Shows histogram luminous only.
You can quickly cull what want don’t want.
It accepts all major RAW formats and can do simple editing, almost everything but noise reduction and lens correction.
Set up edit in external program of your choice for the serious stuff.
Thats what I use for tethered shooting
or consider Sony’s 5″ add on monitor
Frank
10 months ago |@ John i love sony just do not understand why they do not implement something so simple instead of putting into the camera so many worthless stuff
john
10 months ago |I agree Sony should have wireless tether by now.
Sky_walker
10 months ago |WiFi photo transfer to PC? Bluetoth/wifi tethering? Bluetoth + SDK for remote camera controls? (so that everyone could build their own remote for camera, or at least programs controlling DSLRs from PC (or iPhone?!) )
There’s so many possibilities…. I’m very surprised that no manufacturer moved towards giving some extended wireless support for cameras.
Ryan
10 months ago |How fast do you think this camera will become backordered after it goes on sale?
Frank
10 months ago |@ John Thank you for the tip i’ll try that
Swemba
10 months ago |I’m surprised nobody is asking if maybe this commercial was shot with an A77?
Any guesses?
SonyA77
10 months ago |Somebody has asked. I think it’ll be a Canon.
pancanikonpus
10 months ago |we should get deeper of the technical spec. Does the burst mode have limitation to wait for another shoot? 1650ssm motor af sound level?
pancanikonpus
10 months ago |admin,
possible to get detail about the legacy issue in sony slt/dslr overheating issue when SSS turn on in video recording mode.
Zstan
10 months ago |Problem solved in a35.
pancanikonpus
10 months ago |really? how sony resolve it?
Sky_walker
10 months ago |They connected A35 with Antarctica using the ice there for heat absorption. Greenpeace is said to hunt for Alpha users, they run in linen clothes shouting something about global warming, but I don’t care.
NNK
10 months ago |body look like canon style, I don’t like it, still with my old sony alpha
Body mập lù như thằng canon, éo thích cái này, cứ hàng cũ mà chơi tiếp
azamnecrone
10 months ago |ISO 16,000 only?not a hundred of thousand?
SonyA77
10 months ago |You really expected usable ISO in the hundreds of thousands?
Pacman
10 months ago |could this be the new intervalometer feature of A77?
http://www.youtube.com/watch?v=4uP4FnBEfAg
teja
10 months ago |looks like a33/55 shutter noise hasnt been addressed!!
Sky_walker
10 months ago |looks like shutter noise is added artificially in post-production.
As it’s usually made is such videos…..
SonyA77
10 months ago |+1
dude
10 months ago |so much about the fake shutter noise…
I have two BIG concerns about this camera:
1. Sensor overheating in video.
2. Auto Focus Noise on lenses!
really even with those “ultra silent” motors you can still hear the noise on video when using AF (on a a55).
If they don’t come up with something real stealthy in terms of AF noise, even if they throw 4K at 120 fps, it is going to be useless!! and in the NEX camp they don’t have a single good glass to show off.
If panasonic can come with something better performing in terms of low light stills I think a MFT is a better option for a video capable big-sensor camera.
Can any one tell about these 2 problems?
Francisco
10 months ago |Built in intervalometer? I think I’m gonna faint.
pancanikonpus
10 months ago |Admin,
can we make a pull to request sony release “transparent” orange77, orange color (amber) as well ^^
Andy
10 months ago |Moderator: please delete. Thanks.
admin
10 months ago |What should I delete?
ario
10 months ago |I hope the shutter lag is not as stupid as the A55 when using flash…
Alpha55
8 months ago |I need to know about sensor overheat on VDO rec. Please.