Image on top shows the A-mount (not E-mount!) Zeiss 16-80mm f/3.5-4.5 lens. A similar version is coming for E-mount.
Very well known sources confirmed that Sony will launch a premium quality standard zoom lens in 2013. I don’t have the exact specs and release date yet but I have been told it’s a ZEISS! I have been told it will be similar to the current Zeiss 16-80mm f/3.5-4.5 A-mount lens (Price and specs of the lens at Amazon, B&H, Adorama, J&R, eBay).
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!