Tamron patented a new 28-70mm f/2.0 lens design.

A newly published Tamron patent reveals a 28–70mm f/2.0 lens design — potentially a more affordable alternative to Sony’s $3,350 GM lens.
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Source: Asobinet

A newly published Tamron patent reveals a 28–70mm f/2.0 lens design — potentially a more affordable alternative to Sony’s $3,350 GM lens.
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Source: Asobinet

Brightin Star is preparing to unveil a full-frame 50mm f/1.05 manual-focus lens, with the announcement expected in the coming days. Early indications suggest it’s very similar to the now-discontinued 7Artisans 50mm f/1.05. Pricing remains unconfirmed. Planned mount options include Sony E, Nikon Z, Canon RF, and L-Mount.
I really enjoy Kensei Akatsu’s videos, so I’m taking his list of 10 favorite Sony lenses as an inspiring guide for all of us.
Fstopers had one of the best time ever testing three very different telephoto lenses for the Sony system:
Conclusion: All three lenses offer stellar image quality, but they serve different types of photographers. The Sony 600mm f/4 delivers unmatched sharpness even with a 2x teleconverter, but at a painful $14K price point and poor stabilization. The Sigma 300-600mm f/4 is heavier and limited to 15 fps, yet an excellent bargain at $6,600 with fixed aperture and superb optics. But the biggest surprise is the Sony 400-800mm: for a fraction of the cost, it delivers nearly the same image quality, better stabilization, more zoom range, and excellent usability — making it a true winner for enthusiasts and budget-conscious pros alike.

Leica’s chairman Dr. Andreas Kaufmann confirmed the company is once again developing its own image sensor. After using AMS sensors through the M10 and switching to Sony sensors for the M11 generation, Leica appears set to return to an in-house solution—a process that typically takes around five years and is reportedly already well underway.
Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.
Here is a roundup of new reviews and hands-on!