The large Japanese store Yodobashi shared the best seller list of the second half of December:

Best selling cameras:

1. Sony α7 V Body
2. Fujifilm X-T30 III XC13-33mm Lens Kit
3. Sony α7C II Zoom Lens Kit
4. Canon EOS R5 Mark II Body
5. Sony α7C II Body
6. Canon EOS R6 Mark III Body
7. Nikon Z5II Body
8. Hasselblad X2D II 100C Body
9. Fujifilm X-M5 XC15-45mm Lens Kit
10. Canon EOS R50 Double Zoom Kit

Best selling lenses:

1. Sony FE 24-70mm F2.8 GM II
2. Canon RF100-500mm F4.5-7.1 L IS USM
3. Sigma 20-200mm F3.5-6.3 DG | Contemporary (E-mount)
4. Nikon NIKKOR Z 24-120mm f/4 S
5. Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (E-mount)
6. Sony FE 70-200mm F2.8 GM OSS II
7. Hasselblad XCD 2.8-4/35-100E
8. Canon RF45mm F1.2 STM
9. Nikon NIKKOR Z 24-70mm f/2.8 S II
10. Leica APO-Summicron-M f/2/35mm ASPH.

The Budget Camera I’d Buy if I Started Again in 2026

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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10 Landscape Photography Tips (BHphoto).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

You can now preorder the new NexusFocus F1 on Kickstarter (Click here). This PL/E adapter adds AI autofocus on manual focusing PL lenses.

Sony announced the new IMX928 sensor. It’s a 68MP square global shutter sensor and the smaller brother of the IMX927 105MP sensor that was announced in autumn.

Even though the IMX928 is nearly as “tall” as a Full Frame sensor (22.5mm vs 24mm), it is much narrower (22.5mm vs 36mm). Overall, a Full Frame sensor is about 70% larger in total surface area. It’s a sensor made for industrial use so it won’t be in any cinema or Alpha camera in this form. But surely some of this tech will find it’s way what could become a new 50MP global shutter sensor for the future Sony A1III. Yes you heard me…I am betting a higher resolution global shutter Full Frame camera is coming sometimes in late 2027 or 2028.

If you can’t buy the Sony A7V…you can still print it and pretend to own the camera :)

Via Rednote

Sony A7V:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

One a more serious note…here is a new Sony A7V review from Dustin Abbott:

And here another one from David Zhou:

Do Variable Aperture Zoom Lenses Mean Poorer Image Quality?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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7 Artisans 10mm F2.8 review by SonyAlphaBlog.
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Photo Workshops: Everything You Need to Know (42West)
Learning from Your Metadata (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group