Hot deals: Up to $900 off on Sony A7rv and A7IV and $250 off on Samyang 135mm f/1.8 FE

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New cool deals for Sony shooters:

Not a deal but still cool: You can now preorder the new Tamron 25-200mm FE lens at BHphoto (Click here).

More deals:

  • $35 off on the Anker 737 Power Bank, 24,000mAh with 140W Fast Charging sold by Amazon

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Sony Tidbits…

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I Bought a Sony FX2… Why?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
New Gear at Bild Expo 2025: The Latest in Photography and Filmmaking (Explora)
Sony FX2 | Untamed Kyrgyzstan by Nikola Krstic
The Camera Gear Every Travel Journalist Needs (42West)
Review | Shooting Short Films with the Sigma 20-200 f3.5-6.3 DG Contemporary Lens (Wex Youtube)
Full-frame compact “Sony RX1R III” review (Capa Camera).
Control the ZV E10 Using Stream Deck (It works!) by Gabriel.
The Psychology of Color in Photography (42West)
SanDisk Announces New PRO-CINEMA CFexpress Type A Memory Cards (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

 

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Better Noise Reduction & Detail with Aiarty Image Enhancer (49% OFF Lifetime License Deal)

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Press text:

Even top-tier cameras can’t always prevent high ISO noise, slight focus misses, or minor motion blur. The real question isn’t whether AI can fix these issues—it’s whether it can do so naturally, without leaving that over-processed “AI look.”

For those who want a simple, realistic workflow, Aiarty Image Enhancer has been quietly gaining attention. It reduces noise, restores fine details, and upscales images while preserving textures and tones — all offline and hassle-free.

Lifetime License — Own It, Not Rent It

For a limited time, Aiarty offers a Lifetime License for $79 (49% off), lowest price ever. It works on up to three PCs or Macs, includes all future updates, and comes with a 30-day refund policy. No subscriptions, no recurring fees—own it forever, ready whenever you need it.

👉 Learn more about the License >>

Smart Denoise — Clean, Not Plastic

Photographers who shoot concerts, wildlife, or street scenes know how tricky high ISO cleanup can be. Aiarty’s Smart Denoise separates random sensor noise from actual image detail —so you get clean results without flattening your photos. It keeps:

  • Real skin texture instead of waxy smoothing
  • Natural grain and tonal depth in low light
  • Fine structure in fur, feathers, and foliage

Even in ISO 6400+ or dimly lit scenes, the results stay clean and realistic — no weird “generated” patterns in dark areas, and no loss of micro contrast.
Screenshot: Night cityscape shows reduced noise while keeping building detail crisp.

Natural Sharpening — Fix Soft Shots

Minor focus errors, motion blur, or slight camera shake don’t have to ruin a shot. Aiarty applies edge-aware sharpening and micro-contrast restoration to bring back natural clarity without halos or digital harshness. The result feels like lens-focused sharpness, not an artificial digital enhancement.

Portrait with slight motion enhanced.

Tailored AI Models for Every Photo Type

Not every photo benefits from the same model. Aiarty includes five specialized AI models, so you can match the output to the subject. For example:

  • More-detail GAN v3 focuses on generating and preserving fine details, improving clarity in skin, hair, and textures.
  • AIGCsmooth v3 is optimized for AI-generated or stylized images, enhancing clarity while keeping surfaces smooth.
  • Real-Photo v3 works best for everyday photography, restoring natural tones and detail in portraits, landscapes, and product shots.

Beyond its AI models, Aiarty also supports batch processing, letting you enhance multiple photos — JPEGs, PNGs, or RAWs — in one go, perfect for event shoots or large archives.

Vintage photo enhanced

Enhance Old Photos with AI Face Restoration

When enhancing portraits or old photos, Aiarty avoids the “AI face” effect that can look unnatural. It subtly refines details while maintaining authentic expression, skin tone, and texture.
Choose between two refinement modes:

  • Gradient Overlay: gentle, modern portrait touch-up
  • Routine Overlay: stronger fix for archival or old photos
  • Screenshot: Old family photo enhanced with balanced face restoration.

Old family photo enhanced with balanced face restoration.

Upscale to 32K for Prints & Crops

Whether you’re aiming for large prints, heavy crop retains, or future-proofing your files, Aiarty can upscale images up to 8× their original size (supporting 4K, 8K and even 16K/32K workflows) and maintain fidelity of detail. Even compressed JPEGs regain lost detail and texture, making them print-ready again.

Final Thought

AI enhancement should bring out the true quality of your photos — not change them. Aiarty Image Enhancer restores clean detail and delivers realistic results without the heavy AI look. It’s ready for print, web, or client delivery in seconds and improves your workflow without altering your style.
For those interested, the Lifetime License is now available for $79 (49% off; details here) and works on up to three computers, including all future updates.
Learn about Aiarty.

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Today only: $520 off on the Samyang 35-150mm f/2.0-2.8 FE lens

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today only you save big on many items sold on BHphotos Dealzone:

New cool deals for Sony shooters:

Not a deal but still cool: You can now preorder the new Tamron 25-200mm FE lens at BHphoto (Click here).

 

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Viltrox officially confirms their first (35-50mm f/1.4?) zoom lens is in development!

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Viltrox has done an Ask me anything on Reddit. And when asked about the development of zoom lenses this is what they said:

About the zoom lens, we’re actively working on it. About the macro lenses, there won’t be any in the near future.

Back in August, I mentioned that several Chinese optical brands are currently developing autofocus zoom lenses for Sony E-mount—at least five are in the works. One of them is even rumored to be the world’s first full-frame f/1.4 zoom lens!

Rumored specs: 35–50mm f/1.4 FE !!!

If anyone can make this happen, my bet is on Viltrox!

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