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It looks like Sony will have two announcements withing the next 3 months:
I still have no 100% confirmation about what product will be announced when. All I know for sure is that the Sony A7V is going to start shipping out in Q1 2026. And here are the four products that will be announced within the next few months:
Let’s see…

Image on top shows the Fujinon 1.5x Tele Converter which sells for many thousends of Dollars on BHphoto
On Reddit Viltrox announced this:
We’ll soon be launching a front teleconverter (increasing the focal length by 1.4×) and a wide-angle conversion lens (reducing the focal length to 0.8×). With these, you can instantly unlock new focal lengths without changing your camera. Stay tuned, and thank you for your question!
Here are some examples of conversions you get on Sony lenses:

My buddy How2fly shared reliable info about three new exciting Sony lenses that will be announced soon:
No exact dates yet, but these lenses are currently planned for release between November and Q1 2026. My reliable sources say the Sony A7V is coming between mid-November and early December — and I wouldn’t be surprised if Sony unveils one or even two of these lenses together with the new camera. Let’s dig into this rumor:
100-400mm double release:
I think it’s great Sony will offer a more affordable and lightweight version of the 100-400 GMII. I guess variable aperture could be f/5.6-6.3. I wonder, is this something that you are likely to buy?
f/2.0 ultra wide zoom:
I’m not sure about the final focal length yet. Because it’s f/2.0, it likely won’t be a standard 16–35mm. I’m expecting something more like 16–25mm or 16–28mm. Which range would you want to see?
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