LEAKED: New SG-image 35mm f/2.2 AF Full Frame pancake lens!

Our reader Z.W (Thanks) sent us this image of an extremely beautiful and technically impressive 35mm f/2.2 autofocus Full Frame E-mount lens mounted on the Sony A7c. Z.W. told us the the official bundle probably includes a square lens hood, metal.

What you see on this images is a near final prototype version. I hope the image quality is decent and if that’s the case it will sell very well. Also because usually SG-images are extremely affordable (you can find them here on Amazon).

New Sony 100mm GM Reviews and Webinar

Sony 100mm GM macro at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

What an amazing lens Sony has created here!

DigitalCameraWorld tested the lens and concluded:

If you already own Sony’s 90mm Macro and you’re wondering if this is worth the upgrade, I can only apologize to your waller – yes, this is 100% worth the upgrade as the performance is a league apart. This is the best macro lens for the E-mount and one of Sony’s finest lenses ever.

And we have new review and webinar videos:

Sony Tidbits…


Sony RX1R III Beginners Guide – Set-up & How-To Use Camera

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Best Lights for Video Podcasting (Explora).
Table Mountain from Blouberg: Why Photographers Love This Iconic Cape Town View (42West).
Why George Holden loves the PEN-F and doesn’t like the “superior” Sony A9III (George Holden).
Medium Format vs APSC: Does Sensor Size Matter? (Arthur R)
Using a Tilt-Shift Adapter for Street Photography (Fotodiox).
Review Astrhori 18mm F5.6 shift (SonyAlphaBlog).
How to Shoot Backlit Scenes (With Demos) (42West).
Selecting Lights for Your Video Podcast (Explora).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Sony Tidbits…


I Was Called A Sellout For Loving This $1,000 Camera

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony’s 2025: Game-Changing Lenses, Controversial Compacts, and More (Explora).
Sigma 35mm f/1.2 II (SonyAlphaBlog).
Sirui 35mm f/1.4 ‘Aurora’ lens review (Christopher Frost)
Pixboom Spark Review – Super 35 Global-Shutter Slow-Motion Camera Put to the Test by CineD
The Sony 100m f/2.8 Macro G-Master BROKE MY BRAIN (Three Blind Men and An Elephant)
CHANGE These Autofocus Settings On Your FX3 & a7S III Right Now! (Matt WhoisMatt Johnson)
How to Shoot a Tintype: A Step-by-Step Guide (42West).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Two critical reviews of the Sony RX1rIII


The Sony RX1R III That Should Have Been

The Sony RX1R IIIstirred plenty of controversy this year. Below are two fresh takes on what worked—and what didn’t. If Sony expects photographers to spend $5,000 on a compact full-frame, it needs to deliver either true luxury (think Leica) or meaningful new technology—something many feel the RX1R III doesn’t offer. For a look at how innovation can move the needle, see why the Sony A7V is a true big leap forward.


I’m too poor to understand this camera…

If you’re wondering what might come next in Sony’s lineup—from high-resolution bodies to compact updates—check out what’s rumored for 2026 and which camera you’re waiting for.

Sony Tidbits…


I Rebuilt My 2-in-1 Sony Camera

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony Alpha Female Spotlight: Meet Elizabeth Gadd (Explora)
Why Japan Can’t Produce Another Sony | AB Explained
How to Use Lightroom’s Color Mixer Tool for Perfect Colors (42West)
TTArtisan 17mm F4 Tilt shift (SonyAlphaBlog).
Is it safe to use a camera in rainy conditions? (Dpreview).
Don’t Toss That Camera: Why & How to Reuse, Refresh, and Reimagine Used Equipment (42West)
In Conversation with Cristina Mittermeier (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group