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Canon still believes in the entry level market and announced a new $479 R100 APS-C cameras


Canon announced the new R100 ( here at BHphoto and Amazon). As you know the entry level system camera market is being totally being eaten up by the smartphone world. Sony has no more any sub $500 camera on the market with the A6000 being discontinued and the A6100 being the most affordable E-mount camera with a $748 price tag.

So it’s interesting to see that Canon is still trying ot be present in this very affordable niche segment. Don’t believe Sony will ever make a super cheap A5xxx camera again…

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