Sony says the market will recover and A7c will win over customers from the DSLR and APS-C world

Preorders:
In the USA at BHphoto, Adorama, Amazon, FocusCamera. In Europe at Calumet DE. Foto-erhardt DE. Fotokoch DE. Wex UK. Park UK.
Sony HVL-F28RM External Flash at BHphoto.

Nikkei posted an interesting article about Sony’s overall view of the market and goal with the A7c launch:

  1. Sony’s goal with the A7c is to attract new customers particularly from the DSLR and APS-C world.
  2. Sony believes the mirrorless market has bottomed out and the market will stop shrinking
  3. Sony believes they will be number one in the market as DSLR sales are extpcted to shrink further the coming years (Sony is already number 1 in the mirrorless segment)

And here are the worldwide shipment data for 2019

Share of interchangeable lens cameras 2019

  1. Canon 4.16 million units
  2. Nikon 1.73 million units
  3. Sony 1.66 million units
  4. FUJIFILM 500,000 units
  5. Olympus 330,000 units
  6. Other 280,000 units

Mirrorless camera unit share 2019

  1. Sony 1.65 million units
  2. Canon 940,000 units
  3. FUJIFILM 500,000 units
  4. Olympus 330,000 units
  5. Nikon 280,000 units
  6. Other 240,000 units

Three software deals ending soon: Savings on Luminar AI, Capture One and NIK collection

These three software deals will end soon:

  1. Today Skylum launched Luminar AI (Click here to read all details) And you save 20 Euro/Dollars on the early preorder. But we got two more new software deals:
  2. You save 25% on Capture One (Click here) using the discount code “TAKE25OFF“. If you want to first test the software a free 30 day trial of Capture One can be downloaded here.
  3. Save 30% on the new Nik Collection 3 software (24 hours left to grab this deal)

Reminder: Save 25% on Capture One for Sony and $20 on Luminar Ai

Two software deals that will end soon:

  1. You save 25% on Capture One (Click here) using the discount code “TAKE25OFF“. If you want to first test the software a free 30 day trial of Capture One can be downloaded here.
  2. Skylum just launched the brand new Luminar AI (Click here to read all details). And you still have a chance to save 20 Dollars/Euro on the first 30,000 pre-orders (79 Euro/Dollar instead of 99 Euro/Dollar)!