New A-mount lens rebates, NEX bundles and Sigma deal.

Have to catch up with some new Sony deal:
You can Save up to $100 on Select Sony Lenses at Amazon (Click here).
BHphoto is offering free Bag, Filter and SD card ($57.15 Total Value) on all NEX-6 (Click here) and NEX-7 (Click here) purchases.
$100 off on the Sigma 18-250mm lens at [shoplink 18898 ebay]BuyDig (Click here)[/shoplink].

And here are the A77 savings:
SLTA77 Body $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here)Samys (Click here), Adorama (Click here) and BHphoto (Click here).
SLTA77 with 18mm-135mm $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).
SLTA77 with 16mm-50mm $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).

First time in Stock: Rokinon 24mm TS lens for A-mount and the HX50.

The brand new Rokinon Tilt-Shift 24mm f/3.5 ED AS UMC Lens for Sony Alpha is in Stock for the first tiem at BHphoto (Click here). And also the Sony Cyber-shot DSC-HX50V is in Stock for the first time at BHphoto (Click here).

And both Amazon and BHphoto are offering a 4% Reward on a very long list of cameras and lenses. You can see the Amazon list here and the BHphoto list here. Here are some examples of the Reward you get:
$111 on the RX1 at Amazon or BHphoto.
$111 on the A99 at Amazon or BHphoto.
$36 on the A77 at Amazon or BHphoto.

One more new deals:
$50 off on the A-Mount Lens to NEX Camera Mount Adapter at Amazon (Click here).

Canon 6D Full Frame price drops down to $1499. How can Sony compete against this?

[shoplink 18862 ebay]

The Canon deal at DealsRunner.

The incredible Full Frame price war between Canon and Nikon reached a new level with the Canon 6D now selling for $1499(!) at [shoplink 18862 ebay]eBay US (Click here)[/shoplink]. This really sets two problems for Sony:
1) High End APS-C cameras will be hard to sell if you can get a Full Frame for the same price
2) Sony has no FF camera that can compete in that price segment.

What should Sony do?

I am certainly not an expert but my instinct tells me that Sony has little to gain and a lot to loose by entering a possible cheap FF camera war. Canon and Nikon sell in much higher numbers and can afford to sell the cameras with almost no profit. Sony should rather focus on developing key technologies that can create a quality gap between their cameras and those offered by Canon and Nikon. I hope this will happen with the new A-mount cameras to be released in 2014!

All today new hot camera and lens deals can be seen at

Please report all Sony deals at

Click on image to see a large size version.

Many SAR readers daily send me mails with links to Sony deals. As you can imagine it’s impossible for me to post them all and sometimes by the time I read the mail the deal has already expired. So we rumor site owners came up with an idea. We created a tool ( where you can directly submit the Deals and they will be instantaneously be displayed on the right sidebar of this website. This will help all SAR readers to have quick access on all deals! On you can also vote the best deals so that the most interesting stuff can remain on top of the list. You can filter your category and searches and get notified when a new deal has been submitted. That way you will never miss a Great Sony Deal!

Just register at DealsRunner now (Click here). You can also register with a one click facebook or twitter connection! And try to submit a cool Sony deal. You will see it on the SAR sidebar 1 minute after :)

Thanks guys for testing it! Any feedback is welcome! And don’t forget to vote the hottest Sony deals!

P.S.: Here is a quick hot to in images (Click on it to see a large size version)


New Zeiss Touit 12mm review. Lenses now in Stock in Germany and UK.

The new Touit video you see on top of this post has been posted by Zeiss. And Photographyblog (Click here) tested the Distagon 12mm lens on the Sony NEX and the lens gets “highly recommended”.

And finally the lens is in Stock in Europe:
the 12mm at FotoMundus DE (Click here), [shoplink 18829 ebay]CameraCentre UK (Click here)[/shoplink].
the 32mm on Amazon DE (Click here), [shoplink 18826 ebay]eBay Germany (Click here)[/shoplink], [shoplink 18827 ebay]eBay UK (Click here)[/shoplink], [shoplink 18828 ebay]CameraCentre UK (Click here)[/shoplink],

Zeiss to ship from June 13. New 4% reward at Amazon. New Samyang deals.

There is a short delay with the Zeiss Touit for NEX shipments. They will now be in Stock on June 13 according to BHphoto (Click here). First Zeiss Touit are shipping in [shoplink 18803 ebay]Japan via eBay[/shoplink].

A great news comes from Amazon. They now offer a 4% reward on all cameras and lenses (Click here to read the details).

Samyang (also branded as Rokinon or Bower) is offering two deals: $70.00 off on the 35mm f/1.4 lens at BH (Click here) and $40.00 off on the 8mm Ultra Wide Angle f/3.5 Fishey lens at BH (Click here).


All deals roundup:
A77 up to $600 in Instant Savings at AmazonSamys, Adorama and BHphoto.
60mm Sigma for NEX in Stock at BHphoto (Click here).
60% off SanDisk cards at Amazon (Click here) and BHphoto (Click here).
$100 off on the Sony NEX-F3 kit at BHphoto (Click here).
65% off on the Sony 64GB SDHC/SDXC Class 10 UHS-1 R40 Memory Card on [shoplink 18793 ebay]eBay US[/shoplink].
Full A77, A65 and A58 deal page at Amazon (Click here).
New 20mm pancake NEX deal(Click here).
Canon PIXMA PRO-10 Professional Photo Inkjet Printer at Adorama (Click here).

Finally: Sigma double E-mount lens kit deal in Europe!

[shoplink 18786 ebay]

[/shoplink] A couple of months ago there was a great $199 double Sigma lens kit deal. The 19mm and 30mm are great quality lenses. As usual with those kind of great deals it was available for our US citizen only.But finally also EU readers can grab it! The dual kit is in Stock for 189 Euro via [shoplink 18786 ebay]FotoMundus one eBay (Click here)[/shoplink].

You can follow and get more deal news at


P.S.: Now Sigma launched the new 19mm and 30mm ART lenses which do have the same optical design in a different case.