Question: How low can the price of a Full Frame camera drop? Answer: 1145 Euro! That’s what you pay right now for the Sony VG900 at Redcoon in Germany (Click here). Damn would I love to have a cheap NEX-FF photocamera for that price :)

UPDATE: It’s now sold out!!!

Converted in US dollars the price is $1,545. That’s lower than the already superdiscounted [shoplink 21368 ebay]Nikon D600 ($1575 here on BigValue)[/shoplink] and the [shoplink 21367 ebay]Canon 6D ($1749 here on RedTag)[/shoplink].

Last weekend the European Sony Stores had a blackout. Sites where offline for a short time. To make it good Sony is now offering a 10% discount on their products! You will have to use the code “SORRYSEP13” when checking out!

Here are the links to Sony Stores (I linked to the RX1 but you can buy what you want):
Sony Deutschland, Sony UK, Sony France, Sony Italy, Sony Netherland, Sony Belgium, Sony Austria, Sony Sweden, Sony Finland, Sony Spain.

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Thanks to all SAR readers that warned me about the offer!

Third party resellers at Amazon are selling the A99 for less than $2,600 (Click here). Price drops are also ongoing in Germany (more here). And Sony isn’t the only one lowering the price of FF cameras. A Canon 5DmarkIII for example can be found for $2,550 on [shoplink 21345 ebay]BigValue eBay[/shoplink] which is $800 less than the original price. The days are gone when Full Frame cameras did cost a lot of money.

P.S.: I still don’t know the price of the ILCE-9 (E-mount) and A9x (A-mount) cameras but I heard the NEX-9 is likely going to be priced close to $3,000.

[shoplink 21316 ebay][/shoplink]

New US deals:
The Rokinon 85mm lens for Alpha or E-mount got a $40 price drop via [shoplink 21316 ebay]BuyDig on eBay (Click here)[/shoplink]. As you know this lens will be compatible with the new Full Frame NEX-9.
NEX-3n with kit lens for $398 at BHphoto (Click here).
$50 off on the Sigma 18-250mm on [shoplink 21321 ebay]eBay (Click here)[/shoplink].
NEX-5RL White Digital Camera Kit with 16-50mm Lens for $659 on [shoplink 21317 ebay]eBay (Click here)[/shoplink].

P.S.: The new Zeiss 16-70mm lens will ship in 3-5 weeks according to Amazon (Click here).

Not only the SLT but also some Sony and Zeiss Lens rebate got extended while supplies last (here at Amazon US).

These are now all ongoing US deals:
Save up to $200 on Select Sony Lenses (Click here).
Buy a Qualifying Sony NEX Compact System Camera and Save $100 on Select Sony Lenses (Click here).
Save up to $50 on Select Sony Cyber-shot Digital Cameras (Click here).
Save up to $200 on Qualifying Sony Alpha Digital SLR Cameras (Click here).

P.S.: In Germany you get the RX100 for 469 Euro (via DealsRunner)