4% reward and Sony deals scheme:
First of all keep in mind that the great 4% reward on all Cameras and Lenses at Amazon US (Click here to read the rules) and at BHphoto (Click here). will end soon (June 15 at Amazon and June 14 at BH). If you are playing with the idea to buy a new Sony camera or lens than do it by using the Upt to $500 savings simulation made by BHphoto (Click here). Another full Sony SLT deal page can be seen at Amazon (Click here).

Zeiss Touit:
Both Zeiss Touit are in Stock and Shipping at BHphoto (Click here).

No Lunar no party:
And 72 hours after the release still no single Lunar has been sold at Amazon (Click here). Nine were in Stock two days ago and still nine they are :)

And these are the detailed deals on the A77:
SLTA77 Body $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).
SLTA77 with 18mm-135mm $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).
SLTA77 with 16mm-50mm $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).

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All hot US and EU deals of the day can be seen at DealsRunner.com.

The brand new Zeiss Touit for NEX are in Stock and shipping at BHphoto (Click here). You can get both! The 12mm lens (Click here) and the 32mm lens (Click here).

More Sony deals:
$9.95 ($16 off) on the Sony 16GB SDHC Class 10 UHS-1 Memory Card at BHphoto (Click here)
You can Save up to $100 on Select Sony Lenses at Amazon (Click here).
BHphoto is offering free Bag, Filter and SD card ($57.15 Total Value) on all NEX-6 (Click here) and NEX-7 (Click here) purchases.
$100 off on the Sigma 18-250mm lens at [shoplink 18898 ebay]BuyDig (Click here)[/shoplink].
Hasselblad Lunar in Stock at Amazon US (Click here to see pricing and kit variations).

And here are the A77 savings:
SLTA77 Body $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).
SLTA77 with 18mm-135mm $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).
SLTA77 with 16mm-50mm $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).

And here it is! The brand new Hasselblad Lunar is now in Stock and shipping at Amazon US (Click here to see pricing and kit variations).

You can choose between the Copper Bronze Lunar with Mahogany Grip (2 in Stock), Titanium Lunar with Brown Leather Grip (3 in Stock) and the Titanium Lunar with Black Leather Grip (3 in Stock).

Wanna bet that by tomorrow at the same time the exactly same number of cameras will be in Stock? :)

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found via Photorumors.

Have to catch up with some new Sony deal:
You can Save up to $100 on Select Sony Lenses at Amazon (Click here).
BHphoto is offering free Bag, Filter and SD card ($57.15 Total Value) on all NEX-6 (Click here) and NEX-7 (Click here) purchases.
$100 off on the Sigma 18-250mm lens at [shoplink 18898 ebay]BuyDig (Click here)[/shoplink].

And here are the A77 savings:
SLTA77 Body $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).
SLTA77 with 18mm-135mm $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).
SLTA77 with 16mm-50mm $300 Instant Savings + Free vertical grip $300= $600 in Instant Savings at Amazon (Click here), Samys (Click here), Adorama (Click here) and BHphoto (Click here).

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The brand new Rokinon Tilt-Shift 24mm f/3.5 ED AS UMC Lens for Sony Alpha is in Stock for the first tiem at BHphoto (Click here). And also the Sony Cyber-shot DSC-HX50V is in Stock for the first time at BHphoto (Click here).

And both Amazon and BHphoto are offering a 4% Reward on a very long list of cameras and lenses. You can see the Amazon list here and the BHphoto list here. Here are some examples of the Reward you get:
$111 on the RX1 at Amazon or BHphoto.
$111 on the A99 at Amazon or BHphoto.
$36 on the A77 at Amazon or BHphoto.

One more new deals:
$50 off on the A-Mount Lens to NEX Camera Mount Adapter at Amazon (Click here).

[shoplink 18862 ebay]

[/shoplink]
The Canon deal at DealsRunner.

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The incredible Full Frame price war between Canon and Nikon reached a new level with the Canon 6D now selling for $1499(!) at [shoplink 18862 ebay]eBay US (Click here)[/shoplink]. This really sets two problems for Sony:
1) High End APS-C cameras will be hard to sell if you can get a Full Frame for the same price
2) Sony has no FF camera that can compete in that price segment.

What should Sony do?

I am certainly not an expert but my instinct tells me that Sony has little to gain and a lot to loose by entering a possible cheap FF camera war. Canon and Nikon sell in much higher numbers and can afford to sell the cameras with almost no profit. Sony should rather focus on developing key technologies that can create a quality gap between their cameras and those offered by Canon and Nikon. I hope this will happen with the new A-mount cameras to be released in 2014!

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All today new hot camera and lens deals can be seen at DealsRunner.com.