We All Missed It: Why the Sony A7V Is a True big leap forward!

Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

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Two weeks ago, Sony announced the Sony A7V. And in three days, the camera will begin shipping in the US market (BHphoto, Amazon, Adorama) while our EU readers have already received theirs (
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.).

Rarely have I seen opinion on a camera change so drastically: from a sort of minor disappointment to an almost euphoric comeback. I’ve read all the tests, reviews, and a myriad of comments. So it’s clear in my mind that this camera is a real big leap forward for the industry!

Let’s start with a couple of strong and clear statements:

1) The image quality of the Sony A7V is visibly superior to that of the Canon R6III.

From ISO 50 to 600, the Sony A7V offers up to 2 stops more dynamic range than its direct competitor (and continues to slightly exceed it with medium-high ISO). This isn’t just a theoretical and numerical advantage, but something that will be clearly visible in your photos! Combine this with a state-of-the-art autofocus system and you’ll get lots of fantastic photos.

2) The Sony A7V doesn’t overheat, has longer battery life, and I suspect it will soon prove to have superior 4K quality.

At launch, the Sony A7V’s video upgrades were perceived as “limited” because, on paper, the competition offers more: Open Gate, internal RAW, and a few other features. But over time, we realized that this camera, unlike the Canon R6 III, does NOT overheat, even if you try! The battery life is 30-40% longer, and I suspect that early tests will soon show that the 4K image quality will also be superior to that of the Canon.

3) Future proof and firmware surprises coming!

The Sony A7V is also the first camera to feature cutting-edge technologies such as the new chip design with integrated AI, the new fast partially stacked sensor, and even the small addition of a dual USB-C port, which should prove very useful. What really gives me hope is that Sony has started to take firmware updates very seriously and consistently.

In summary: This is the one camera that rules them all

With that dynamic range, you can capture stunning landscapes. With that speed (30 fps and Pre Capture), you can capture wildlife and sports. With that battery life, you can spend an entire day shooting street and travel photography.

I harshly criticized Sony for this year’s new Sony FX2 and Sony RX1rIIIversions. But I’m sorry, I have the opposite opinion about this camera: it’s the best $3,000 full-frame camera you can buy right now!

 

 

CP+2026 Floor Plan Is Live: Sony Leads With the Largest Booth…new lenses coming for sure but maybe also a camera?

The CP+2026 floor plan is now available at cpplus.jp/venue-map/

The headline takeaway: Sony appears to occupy the largest booth footprint at this year’s show, scheduled for February 26 to March 1, 2026. As usual for CP+, the biggest booths cluster deeper into the hall. Alongside Sony, Canon, Fujifilm, and Nikon also command sizable spaces, signaling extensive displays and programming.

Booth size isn’t a verdict on quality, but it often enables more hands-on areas, stage sessions, and demo zones—useful for brands planning busy schedules or broader product line coverage. But just out of curiosity here is the size of the booth relatives to Sony:

  1. Sony — 100%
  2. Canon — ~80%
  3. Fujifilm — ~78%
  4. Nikon — ~75%
  5. Sigma — ~55%
  6. OM Digital Solutions — ~50%
  7. Panasonic (LUMIX) — ~48%
  8. Tamron — ~45%
  9. Kenko Tokina — ~42%
  10. Hasselblad — ~40%

Rumors:

 

Expect fresh Sony glass to land ahead of the show. I am 99% confident the lineup will include:

The body side is less certain. Several cameras are overdue: the Sony A7S III (will a true successor ever appear?), a potential Sony AFX3II (global shutter or the A7S V sensor?), and the Sony A7R VI (that’s the one I’ll buy). As of today, though, I have no confirmation that any camera is arriving within the next two months.

 

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Via: DC.life

Sony Tidbits…


5 Photography myths that need to die

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Tamron Completes G2 Lens Trinity with 16-30mm f/2.8 Wide-Angle Zoom (Explora)
Why Film Photography is Perfect for Travel (42West)
iPhone 17 Pro vs $6000 Professional Camera (Teppo Haapoja)
Mit dem Tamron 25-200 F2.8-F5.6 den Herbst episch fotografieren (AmazingNature Alpha)
Sigma 200mm f/2.0 (SonyAlphaBlog).
Bags and Pouches for Film and Photo Majors (Explora).
AFTER THE SHOT IS DONE: Things to do before publishing your photos (42West)

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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

 

DPReview Annual Awards: The best photography gear of 2025

In this video the Dpreview team discusses the gear of the year. Here is the list:

Product of the Year

Best High-End Camera

Best Enthusiast Camera

Best Prime Lens

Best Compact Camera

2025 DPReview Innovation Award

2026 Is Coming: Sony A7RVI, RX100VIII, A7SIV and more…Which Camera Are You Waiting For?

Weill we ever see a new medium format Sony camera?

While I am working on a new set of Sony Alpha rumors I invite you to let us know what camera and what lens you hope to get in 2026. First let’s look at the age of some of the cameras in need of a replacement:

  1. Sony Cyber-shot DSC-RX100 VII  — Announced Jul 25, 2019 —6 years, 4 months old
  2. Sony a7S III — Announced Jul 28, 2020 — 5 years, 4 months old
  3. Sony FX3— Announced Feb 23, 2021 — 4 years, 9 months old
  4. Sony FX30— Announced Sep 28, 2022 — 3 years, 2 months old
  5. Sony a7R V — Announced Oct 26, 2022 — 3 years, 1 month old
  6. Sony ZV-E1 — Announced Mar 29, 2023 — 2 years, 8 months old
  7. Sony a6700 — Announced Jul 12, 2023 — 2 years, 5 months old
  8. Sony a7C II — Announced Aug 29, 2023 — 2 years, 3 months old
  9. Sony a7CR— Announced Aug 29, 2023 — 2 years, 3 months old

Sony typically refreshes each camera line on a roughly four-year cadence. On paper plenty of camera should be announced in 2026. And this not counting possible new surprises like medium format camera (I know it’s nearly impossible) or an APS-C RX camera.

But I’m excited because I’ve already heard that there will be even more interesting cameras than we had in 2025, and that they will be equipped with lots of new technology!

So let us all know:

What camera would you seriously consider to buy?

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New Sony 100mm GM lens reviews

Sony 100mm GM macro at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

Review by Digitalcameraworld:

With the Sony FE 100mm f/2.8 Macro GM OSS, Alpha cameras have at last got the macro lens they deserve. The old 90mm was good, but this new lens is GREAT. The 100mm focal range gives you the perfect working distance and the 1.4x magnification captures larger-than-life-size images – but slap on a teleconverter and you can get up to 2.8x magnification, for mega-macro shots. The resolving power of this lens is amazing (and leagues better than the 90mm), even producing sharp results wide open with a 2x converter. The stabilization and autofocus deserve a shout out, too, making this a legitimate option for handheld shooting. This is every inch a GM-caliber optic and hands-down the finest E-mount macro lens on the market.

Review by Asobinet:

 Overall, there are no areas that can be pointed out as flaws, and it is definitely a telephoto macro lens with excellent performance.

Here is a detailed review from Matt Photographer