Haters Silenced: Bill Claff reevaluates the measurements and confirms that the Sony A7V is the King of dynamic range!

Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

Bill Claff from PhotonsToPhotos re-ran the Sony A7V evaluation— and guess what? The dynamic range numbers are still jaw-dropping. At low ISO, the A7V rivals medium-format monsters like the Fujifilm GFX100 II and Hasselblad X2D II, beating the entire Sony Alpha lineup in the process.

So much for the claims that the A7V was “cheating” when the earlier results included noise reduction. 😏

Here is the Sony A7V vs the Sony A7IV (note: mechanical shutter used):

As on any camera if you use electronic shutter dynamic range drops:

And here is the comparison with the nearly 3 times more expensive medium format cameras:

This is now the PDR ranking from Bill Claff:

What can we say… this looks like a clear winner. I highly doubt the Canon R6 Mark III will come anywhere close once Bill finally tests it. 😏

Sony announced a new impressive 200MP sensor for Mobile phones

Sony has announced a new 200MP sensor. Some of this tech might be implemented on future larger sensor too!

Press text:

Sony Semiconductor Solutions Corporation (Sony) today announced the upcoming release of the 1/1.12-type large-format LYTIA 901 mobile image sensor with a high resolution of approximately 200-effective megapixels.*1 This product uses a pixel array format that delivers both high resolution and high sensitivity, further incorporates an image processing circuit utilizing AI technology within the sensor. It achieves high-definition image quality even with high-powered zooming of up to 4x on monocular cameras and offers new experiential value when shooting on mobile cameras.

Main Features


■Approximately 200-effective megapixels and Quad-Quad Bayer Coding (QQBC) array deliver both high resolution and high sensitivity

  • The new sensor uses a pixel pitch of 0.7 μm for an approximately 200-effective megapixel resolution on a 1/1.12 large-format sensor. Advances in pixel structure and color filter design increase the saturation signal level, contributing to improved dynamic range.
  • To leverage the high resolution of approximately 200-effective megapixels, the new product employs a Quad-Quad Bayer Coding (QQBC) array in which 16 (4×4) adjacent pixels are clustered with filters of the same color. During normal shooting, the signals of the 16 clustered pixels are processed as a single pixel unit, allowing the camera to maintain high sensitivity even at night and in dim indoor shooting conditions. On the other hand, during zoom shooting, a form of array conversion processing known as remosaicing reverts the clustered pixels to a normal pixel array, to deliver high-resolution imaging.

■Equipped with an AI learning-based remosaicing function for high quality imaging while zooming

Array conversion processing (remosaicing), which reverts the QQBC array to a normal pixel array, requires extremely advanced calculation processes. For this product, Sony has developed a new AI learning-based remosaicing for the QQBC array and mounted the processing circuit inside the sensor, for another Sony industry-first.*2 This new technology makes it possible to process high-frequency component signals, which are generally difficult to reproduce, offering superior reproduction of details such as fine patterns and letters. Furthermore,incorporating AI learning-based remosaicing directly in the sensor enables high-speed processing and up to 30 fps high- quality video capture when shooting with up to 4x zoom in 4K resolution.

*2  Among CMOS image sensors for mobile applications. According to Sony research (as of November 27, 2025).

■High dynamic range and rich tonal expression enabled by various HDR technologies

  • DCG-HDR and Fine12bit ADC technologies deliver high dynamic range and tonal expressions across the entire zoom range up to 4x
    In addition to Dual Conversion Gain‐HDR (DCG-HDR) technology, which composites data read at different gain settings in a single frame, the new sensor is equipped with Fine12bit ADC (AD converter) technology that improves the quantization bit depth from the conventional 10 bits to 12. These features deliver a high dynamic range and rich tonal expression across the entire zoom range up to 4x.
  • HF-HDR technology delivers over 100 dB*3 high dynamic range performance
    Hybrid Frame-HDR (HF-HDR) is an HDR technology that composites frames captured in short exposures with DCG data on a post-processing application processor. HF-HDR significantly improves the dynamic range compared to conventional HDR technology, delivering performance of over 100 dB.*3 This significantly suppresses highlight blowout in bright areas, as well as blackout in dark areas, delivering images that more closely resemble what the human eye actually sees.*3  Effective in 16-pixel additive mode.

To enhance recognition of the LYTIA product brand, all future products launched under this brand, beginning with “LYTIA 901” will follow the unified naming format “LYTIA (product number).”

November data: Sony ZV line saves the sales in Japan!

BCN tracks roughly 50% of Japan’s retail camera sales. These were the best-selling models in November. Without the ZV lineup Sony would be in trouble :) The only full-frame camera entering the top 10 is the Sony A7C II.

Best selling system cameras:

  1. Canon EOS R10 RF-S18-150 IS STM Lens Kit — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  2. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit ZV-E10M2X(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  3. Canon EOS R50 Double Zoom Kit Black EOSR50BK-WZK — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  4. Canon EOS R50 Double Zoom Kit White EOSR50WH-WZK — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  5. Olympus PEN E-P7 EZ Double Zoom Kit Silver — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  6. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black ZV-E10M2K(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  7. Nikon Z50II Double Zoom Kit — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  8. Nikon Z30 Double Zoom Kit Z30WZ — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  9. Olympus PEN E-P7 EZ Double Zoom Kit White — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  10. Sony a6400 Double Zoom Lens Kit Black ILCE-6400Y(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  11. Canon EOS R6 Mark III Body — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  12. Nikon Z5II — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  13. Panasonic Lumix G100D W Kit DC-G100DW-K — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  14. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black ZV-E10Y(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  15. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White ZV-E10M2X(W) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  16. Fujifilm X-M5 XC15-45mm Lens Kit Silver — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  17. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black ZV-E10L(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  18. Sony a7C II Zoom Lens Kit Silver ILCE-7CM2L(S) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  19. Sony a7C II Zoom Lens Kit Black ILCE-7CM2L(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  20. Canon EOS R50 RF-S 18-45 IS STM Lens Kit Black — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton

Best selling compact cameras:

  1. Kodak PIXPRO C1 (BN) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  2. Kodak PIXPRO WPZ2 – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  3. Panasonic LUMIX TZ99 (White) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  4. Canon IXY 650M (Silver) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  5. OM SYSTEM Tough TG-7 (Red) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  6. Kodak PIXPRO FZ55 (Red) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  7. Pentax WG-1000 Gray – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  8. OM SYSTEM Tough TG-7 (Black) – same links as item #5
  9. Canon IXY 650M (Black) – same link structure as item #4
  10. Escura InstantSnap White – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  11. Kodak PIXPRO FZ55 (Black) – identical to FZ55 Red above
  12. Fujifilm Instax mini Evo Black – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  13. Panasonic LUMIX TZ99 (Black) – same as item #3
  14. Fujifilm Instax mini Evo Brown – same as item #12
  15. Kodak PIXPRO C1 (Black) – same as item #1
  16. Canon PowerShot SX740HS (Silver) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  17. Fujifilm Instax mini Evo Gentle Rose – same instax link
  18. Kenko KC-AF11 BK – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  19. Canon PowerShot SX740HS (Black) – same as #16
  20. Kodak PIXPRO FZ45 (Black) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton

The absence of RX compact cameras is a surprise!