Matt Johnson: “RIP a7S IV?! Why Sony May Not Even Make The Camera!”

Matt explains that Sony absolutely has strong reasons both for and against making an A7S IV, but in the end he believes Sony will make it.

Why Sony might NOT make an A7S IV

  • EVF argument is weaker now:

    The A7S III’s built-in EVF used to be a big advantage over the FX3.

    But Sony has now created a tilting video-centric EVF for the FX2.

    Matt thinks this new EVF will spread to future cinema bodies (FX3 II, etc.), reducing the need for an A7S-style hybrid camera.

  • No active cooling:

    Sony has never put a fan in a non-cinema Alpha body.

    With 6K60 and heavy codecs becoming standard, a fan is practically needed, meaning Sony may prefer to push people toward the FX line (FX3 II) instead of releasing an A7S IV.

Why Sony WILL make an A7S IV

  • People will definitely buy it:

    Even today, filmmakers still buy the A7S III for three reasons:

    1. It has a usable EVF

    2. It still shoots photos better than the FX3

    3. It’s cheaper and goes on sale more often

  • Sony wants to sell more sensors:

    The A7S line uses the same sensor family as the FX cameras.

    More camera bodies = more sensor sales = more revenue for both Sony’s Camera Division and Sensor Division.

  • Two different Sony teams = two different incentives:

    • Alpha division makes A7 cameras

    • Cinema division makes FX cameras

      Since they are separate teams with separate roadmaps, both divisions want “their own version” of the next-gen low-light/video sensor.

      That alone supports the idea of both an A7S IV AND an FX3 II.

Final takeaway

Matt believes the A7S line is not dead at all.

The real question is not “Do they need it?” but “Why wouldn’t they make it?”

His conclusion:

Sony will almost certainly release an A7S IV, because demand, pricing, internal structure, and sensor economics all point toward it happening.

Sony Tidbits…


I Was Called A Sellout For Loving This $1,000 Camera

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony’s 2025: Game-Changing Lenses, Controversial Compacts, and More (Explora).
Sigma 35mm f/1.2 II (SonyAlphaBlog).
Sirui 35mm f/1.4 ‘Aurora’ lens review (Christopher Frost)
Pixboom Spark Review – Super 35 Global-Shutter Slow-Motion Camera Put to the Test by CineD
The Sony 100m f/2.8 Macro G-Master BROKE MY BRAIN (Three Blind Men and An Elephant)
CHANGE These Autofocus Settings On Your FX3 & a7S III Right Now! (Matt WhoisMatt Johnson)
How to Shoot a Tintype: A Step-by-Step Guide (42West).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

Two critical reviews of the Sony RX1rIII


The Sony RX1R III That Should Have Been

The Sony RX1R IIIstirred plenty of controversy this year. Below are two fresh takes on what worked—and what didn’t. If Sony expects photographers to spend $5,000 on a compact full-frame, it needs to deliver either true luxury (think Leica) or meaningful new technology—something many feel the RX1R III doesn’t offer. For a look at how innovation can move the needle, see why the Sony A7V is a true big leap forward.


I’m too poor to understand this camera…

If you’re wondering what might come next in Sony’s lineup—from high-resolution bodies to compact updates—check out what’s rumored for 2026 and which camera you’re waiting for.

Sony Tidbits…


I Rebuilt My 2-in-1 Sony Camera

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sony Alpha Female Spotlight: Meet Elizabeth Gadd (Explora)
Why Japan Can’t Produce Another Sony | AB Explained
How to Use Lightroom’s Color Mixer Tool for Perfect Colors (42West)
TTArtisan 17mm F4 Tilt shift (SonyAlphaBlog).
Is it safe to use a camera in rainy conditions? (Dpreview).
Don’t Toss That Camera: Why & How to Reuse, Refresh, and Reimagine Used Equipment (42West)
In Conversation with Cristina Mittermeier (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

First images of the new Brightin Star 35mm f/1.4 Full Frame MF lens coming on December 29

On December 29 Brigthin Star will announce this new 35mm F1.4 Full-Frame Lens. This full-frame lens features an all-metal body, a retro design, and will be available in black and silver. It boasts a stepped/stepless aperture and a lightweight design. There is no info yet about which lens will be supported but usually they do launch those manual focusing lenses for all kind of different mounts (see their Amazon store here).