Sony Q3 financial report: Steady sales and promising Sony A7V orders

Sony published the full Q3 financial report. That’s what they had to report about the imaging business:

Despite a continued decline in sales in China due to reduced government subsidies and weakness in the overall market during the shopping season for Singles’ Day, demand in the global interchangeable lens camera market during the quarter remained strong year-on-year, mainly in Asia.

The α7 V, released in December, has been selling well as a new product for the volume zone of the full-frame mirrorless single-lens reflex camera market, and we expect it will continue to contribute to sales in the fourth quarter ending March 31, 2026 (“FY25 Q4”).

One more good news regarding the worldwide memory shortage:

Regarding the impact of the situation in the market for memory, we are almost in a position to secure the quantity we need through the year-end selling season of next fiscal year. We will continue to monitor the situation while working to minimize the impact on profitability.

Hopefully this means there are no delays on the 2026 camera roadmap!

–

via DClife

Smallrig announced a new battery for extreme cold usage for Sony cameras

Smallrig announced th enew USB-C Camera Battery for Sony NP-F970 Extreme Cold Endurance you can preorder on the Smallrig store.

Extreme Cold Weather Operation: Engineered to discharge at temperatures as low as -40°C, providing reliable power without the need for external heating solutions.

  • High-Capacity Battery: With a rated capacity of 7500mAh, this battery delivers extended operational time.
  • Dual-Port Power Bank Functionality: Features both USB-C (input / output) and USB-A (output) ports, allowing the unit to charge external devices like smartphones and tablets.
  • USB-C PD Fast Charging: The USB-C port supports 36W PD input, enabling a full recharge of the battery in 2 hours.
  • Independent Circuitry: The USB-A and USB-C output circuits operate independently, allowing simultaneous fast charging of two devices (total combined output not to exceed 54W).
  • Smart Display & Touch Control: Equipped with touch buttons and an OLEDscreen display for precise, real-time monitoring of remaining battery percentage.
  • Modern Aesthetic: Boasts a sleek, minimalist design available in multiple trendy color options, blending a premium look with a distinct tech-inspired style.
  • Built-in Safety & Durability: Utilizes high-quality battery cells and an integrated intelligent management system with comprehensive circuit protection for enhanced safety and long-term durability.

Maximize Your Sony Footage & Photo Quality for Superior Content Creation with VideoProc Converter AI

Sony Alpha cameras are legendary imaging powerhouses, but even great gear has limits in real-world shooting. Noise in low light, resolution drops in Super 35 crop mode, and micro jitters from handheld B-roll can make post-production challenging. Most NLEs offer tools to fix these issues, but heavy manual tweaking often delivers mixed results and strains your hardware. That’s why I use VideoProc Converter AI as a prep and enhancement tool. It cleans, deblurs, denoises, and stabilizes my clips before editing, lets me apply quick adjustments when needed, and post-processes the final output, ensuring every shot is cleaner, steadier, and fully 4K-ready before it hits the timeline or is shared.

Grab VideoProc Converter AI Lifetime License 62% Off in the Limited-Time SAR Offer

For a limited time, SAR community members can secure a Lifetime License of VideoProc Converter AI at an exclusive discount. Choose the plan that’s right for you:

  • Option 1. Lifetime License for 1 PC ($39.95 / 55% Off): The perfect choice for individual creators.
  • Option 2. Lifetime License for 5 PCs (62% Off / Best Value): Cover all your devices or share with your team for maximum savings.

Both plans include comprehensive benefits:

  • 30-Day Money-Back Guarantee.
  • Pay once, own forever: eliminate annual renewals and hidden fees.
  • Unlimited Updates: Access to all future AI models and feature enhancements forever.
  • Lifetime Support: Continuous priority customer service.

Claim 62% off the Lifetime License – one payment, free updates forever >>

Read more

Coming soon: Meike’s new AF 85mm F1.4 II

Weibo Image

Meike’s new AF85mm F1.4 II second-generation full-frame autofocus lens is set to be released in 2026, featuring Sony E, Nikon Z, and L mounts. It will be showcased during CP+ at the end of February. The lens boasts a new design, significantly reducing weight compared to the first generation, with a body size similar to the Sigma 85mm F1.4 lens. The image quality has been enhanced, eliminating color tint and yellowing issues. The company’s internal goal is to position it as the best 85mm F1.4 lens made in China.

–

Source: Weibo