Matt argues Sony’s strategy is to create one advanced sensor and deploy it across 4–5 camera bodies—hybrid, cinema, and vlogging versions—before investing in the next-gen chip. This approach keeps sensor output high across divisions while spreading R&D costs.

Since the A7S III/FX3 sensor is now five years old, he believes Sony is finishing work on a completely new sensor platform meant to power multiple 2026–2027 releases:

• A7S IV (hybrid)
• FX3 II (cinema)
• ZV-E1 II (vlogging)
• Possibly an FX model with global shutter or 8K from the A1 sensor

Based on previous five-year product cycles (A7S II → A7S III), he expects FX3 II and A7S IV to appear between late 2026 and 2027, using Sony’s next-generation stacked sensor.

Sony is increasing its efforts to support blind photographers. Above, you can watch an inspiring interview with blind photographer Gary Williamson. Sony has also re-uploaded the promotional video for the Sony 16mm G lens — this time, redesigned to be fully accessible for visually impaired viewers:

NEW Sony RX1R III + Leica Elpro 52 | Magnification Boost

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How to Use Lightroom’s Color Mixer Tool for Perfect Colors (42West).
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Phototrend had a talk with Foucauld Prové, Managing Director at Sigma France. Here are the highlights:

Sigma 300-600mm f/4 DG OS Sports production and availability issues:

He says for the past six months, they have been facing a global shortage. The factory’s production capacity is not scalable at will, with approximately one hundred units produced each month and to be shared worldwide.

Sigma 300-600mm preorders at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.

How they managed to make the new 35mm f/1.2 DG II Art more compact and lighter:

The correction algorithms internal to the boxes have improved considerably compared to the 2018-2019 period, when the first model was released .
So, with this second version , they can rely more on these advances to optimize optical performance and reduce the number of lenses, particularly those that correct distortion or vignetting. This is a real advantage of hybrid cameras, which allows them to design more compact and lightweight lenses.

Sigma 35mm f/1.2 II at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

About the new competition from chinese manufacturers:

he thinks they have a little time before they see them in their rearview mirror, even if they’re moving quickly. Sigma doesn’t want to be overconfident, but they’re not afraid either.

A new Sony patent, published on October 15, 2025, describes a technology that would allow photographers to control autofocus points using their eyes while looking through the viewfinder — a concept reminiscent of Canon’s eye-control AF found in the Canon EOS R3 and Canon EOS R1.

The patent, titled “Viewfinder and Imaging Device,” outlines a system that detects the photographer’s eye movement to select the AF area. It uses a light-emitting unit to project detection light onto the cornea and analyzes the reflected signal to determine gaze direction. However, Sony’s design appears to address a major challenge with such systems — ensuring accuracy without increasing the size of the viewfinder or camera body.

The document explains that previous eye-tracking systems required larger optical paths and could be obstructed by eyelids or corneal variations, leading to unreliable autofocus. Sony’s new approach aims to confine the light emission to a narrow zone around the pupil, maintaining precision while keeping the viewfinder compact.

If this concept reaches production, it could mark Sony’s first implementation of true eye-controlled AF — something that could revolutionize shooting speed and precision for mirrorless cameras like the future Sony a9 IV.

–

via Asobinet

The new Viltrox 50mm f/1.4 PRO lens is now available for preorder at BHphoto, Amazon, Viltrox, Pergear.

There is a review of this lens at SonyAlphaBlog and he concludes

It is a very good 50mm F1.4 with a budget price; very good to excellent sharpness, very good ergonomics, bokeh, background blur, AF , very low CA, good resistance to flare
Its main weakness is its weight, one of the heaviest in its category

ThePhoBlographer writes:

Viltrox packed weather resistance, good classic image quality, fast autofocus, and high quality into this body. Truly, there’s nothing to dislike about this new lens except that I wish it were just a bit smaller.

Do You Really Need the FX2 Instead of A7IV? | Sony FX2 Review

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3 Essential Lens Adapters for the Sony A6700 (Fotodiox).
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I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group