Grab Your Sony Gear Now — Price Hikes Could Be Coming?

I just heard from a source that prices on all Sony Alpha products are going up soon. What’s not clear yet is whether this is just because the current Sony rebate campaign ends on September 15, or if it’s a permanent increase tied to tariffs.

Either way, better safe than sorry — if you’ve been eyeing a Sony camera or lens, now’s the time to grab one while the deals are still on!

Here is the total saving rebates+cashback on cameras:

Sony Lens rebates:

First image of the new Laowa 180mm f/4.5 Full Frame autofocus macro lens

Laowa has announced the release of its new AF180mm F4.5 1.5x macro autofocus lens on September 15th. It features a Canon EF SLR mount, and Canon EOS-RF users can use an EF-RF adapter to achieve autofocus. It also supports Sony E/Nikon Z mounts (autofocus) and Canon RF/Leica L mounts (manual focus). The lens weighs only about 400 grams.

New Youtuber reviews of the new Sigma lenses

Sigma 135mm f/1.4 preorder links at BHphoto, Adorama, Amazon, Fotokoch, Fotoerhardt, CalumetWexUK, Clifton.
Sigma 35mm f/1.2 II preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 28-45mm T2 Cine Zoom Lens with AF preorder at BHphoto. Adorama.

Here is a new roundup of Sigma lens tests:

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