Sigma launched a new European cashback action you can find on those pages at FotoErhardt, FotoKoch, Amazon EU, Calumet, WexUK.

Reminder: The new April Sony deals are now up and running at FotoErhardt, Calumet, WexUK.

Freefly is known for making High Speed E-mount cameras (you can find them here at BHphoto). But this is past: Today they announced the new Ember 2.5k camera with active Canon EF mount and 2900fps.

Interesting information can be heard in the video above starting at minute 1:31. Sony has asked Firefly to stop using its E-mount. This is not news I like, because I would like third-party manufacturers to produce E-mount cameras. What do you think about this?

Topaz just released the brand new Photo Ai 3.0 (Click here). I use this software a lot and I think it does an impressive job. The updates are really big too!

Press text:

Sirui Optical officially announced that the new Nightcrawler 16mm T1.2 and 75mm T1.2 lenses will be released on May 7, with Canon R/Sony E/Fuji X/M43 and L mounts, and are available in black and gun gray colors. , 67mm filter interface, stepless aperture, each weighing about 500g, and has previously launched 24mm/35mm/55mm focal lengths. Sirui Optics may launch 16mm/75mm sniper series autofocus lens versions in the future.

Meike shared images of the upcoming 33mm f/1.4 APS-C E-mount autofocus lens. Close focus is 0,4m and filter size is 55mm. No info on pricing and shipment start yet.

You can reorder it now at Bhphoto, Adorama.

Compatible with FUJIFILM, Canon, Nikon, Olympus, and Sony cameras, the Lux Elf Camera Flash from Godox is a playfully small light source with basic features. Its retro design will spark joy atop your camera.

• Vintage-inspired design and a distinct all-white finish
• Simple dial correlates power levels with the scene you intend to shoot. For example, if you want enough light to cover two people with the flash’s default ISO of 100, the dial lines up 1/4 power.
• Built-in rechargeable battery offers up to 400 flashes on a full charge and comes with a USB-C to USB-A charging cable.
• Control features include an Optical Mode that offers S1 and S2 settings. In S1 the flash will fire in response to another manual or TTL flash, while in S2 the Retro Flash will respond similarly, but ignore the initial flash.
• The unit also features a sync hole for connecting an optional sync cable
• Storage bagis included

Reminder: Sony launched a new deal action that will last til April 21 only. You can find all deals on those pages at Amazon, BHphoto, Adorama. Some special mentions:

Items with the first ever price drop!

• $300 off on the ZV-E1 at Amazon, BHphoto, Adorama.
• $200 off on the FX3 at Amazon, BHphoto, Adorama.

Cameras:

• $400 off on the Sony A7rV at Amazon, BHphoto, Adorama.  (This is my favorite camera)
• $200 off on the Sony A7IV at Amazon, BHphoto, Adorama.
• $200 off on the FX30 at Amazon, BHphoto and Adorama.
• $1000 off on the FX9 at Amazon, BHphoto, Adorama.

Lenses:

• $100 off on the 50mm f/1.2 GM at Amazon, BHphoto, Adorama.
• $100 off on the 85mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 35mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 14mm f/1.8 GM at BHphoto, Amazon, Adorama.
• $100 off on the 12-24mm GM at Amazon. BHphoto. Adorama.
• $100 off on the 200-600mm G at Amazon, BHphoto, Adorama.

Accessories:

• Up to $400 off on Sony CFexpress Type A cards at Amazon, BHphoto, Adorama.
• Up to $400 off on Sony Tough SD cards at Amazon, BHphoto, Adorama.

Blackmagic announced three new cameras. Let’s kick off with the most impressive gun: By late 2024 they will launch the 17k 65mm(!) camera (here at BHphoto). This 65mm sensor is just gigantic!!! Here is the coverage from CineD about this sensor (Click here).

Imagine Sony using such a giant sensor on their cameras…hope they do it…we all know bigger is better ;)

The other two cameras are impressive too and are available now at BH:

• They also announced a new 12k URSA camera
• And the PYXIS 6K Cinema Box L-mount camera