Brightin star announced the third version of this 50mm f/1.4 manual focusing APS-C E-mount lens you can get now for $119 on Amazon.

Just like told you yesterday a possible Sony A/V info spruce contacted me again tonight. I wanted to thank him again for the info and ask him one more question: Aside from the Sony A/V…did you get hint about what else is coming next from Sony when it comes to cameras and lenses? Possible outlook for 2026?

Thanks!

The new lens is now available for preorder at $299 from both Amazon and 7Artisans.

UPDATE: There is also a review from SonyAlphaBlog:

it is quite big and heavy with good build quality and a nice aperture ring. Sharpness is good in the centre reaching excellence at F4 and color rendition is very good. CA are low , distortion is reasonable

Laowa has displayed the images and specs of size new lenses:

• AF FF 200mm F2.0 C-Dreamer
• FF II TS 35mm F2.8 C-Dreamer Macro 0.5X
• FF II TS 17mm F4 C-Dreamer
• AF FF 180mm F4.5 CA-Dreamer Macro 1.5X
• FF Sunlight 40-80mm T4.5 2X Anamorphic Zoom
• FF Sunlight 70-135mm T4.5 2X Anamorphic Zoom

And here is a new Laowa 200mm Q&A video with Matt Granger:

About an hour ago, someone used the contact form to send me new info about the Sony A7V. Since no email was provided, this is my only way to respond:

First of all — thank you!
Second, if you have any photo or visual evidence to support your info, feel free to share it. And don’t worry — I will absolutely keep it private if that’s what you prefer.

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To all my readers: Please be patient — I’m carefully triple-checking every rumor I receive about the A7V… but yes, it’s the next Sony Alpha camera on the roadmap.
Stay tuned — and stay calm 😉

The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market:

2024

1. Canon: 2.05 million units
2. Sony: 1.63 million units
3. Nikon: 760,000 units
4. Fujifilm: 490,000 units
5. Panasonic: 160,000 units
6. OM Digital: 130,000 units

2023

1. Canon: 1.96 million units
2. Sony: 1.53 million units
3. Nikon: 630,000 units
4. Fujifilm: 380,000 units
5. Panasonic: 140,000 units
6. OM Digital: 120,000 units

2022

1. Canon: 1.54 million units
2. Sony: 1.25 million units
3. Nikon: 530,000 units
4. Fujifilm: 360,000 units
5. Panasonic: 140,000 units
6. OM Digital: 140,000 units

2021

1. Sony: 1.4 million units
2. Canon: 1.17 million units
3. Fujifilm: 400,000 units
4. Nikon: 290,000 units
5. OM Digital: 200,000 units
6. Panasonic: 180,000 units

Mirrorless Market Trends (2021–2025)
The figures discussed here refer specifically to mirrorless camera shipments, excluding DSLRs and compact digital cameras. From 2021 through 2025, the data shows a clear upward trend in the mirrorless market.
Nikon, in particular, has steadily increased its shipments—gaining roughly 100,000 units each year.

According to the Nikkei Industry Map, Canon reclaimed the top spot from Sony in 2022. By 2024, Canon’s mirrorless shipments alone surpassed 2 million units, solidifying its dominance. Sony remains stable but hasn’t shown much aggressive growth recently. Perhaps it’s time for Sony to move beyond incremental updates and introduce more innovative, cutting-edge models.

Fujifilm rebounded past 400,000 units in 2024, while Panasonic and OM Digital continue to trail behind the top four manufacturers.

Canon Stays Strong — Compact Digital Cameras Update
Canon not only led in mirrorless and DSLR shipments in 2024, but it’s also gearing up to take the lead in the compact digital camera segment. Currently, Sony holds the top position with 470,000 units shipped, followed closely by Canon at 430,000 units.

Canon has announced plans to boost production of compact digital cameras starting January 2025, and its new PowerShot V1 model is already on the way. This could enable Canon to overtake Sony in the compact segment and achieve a “triple crown”: leading in mirrorless, DSLR, and compact digital camera shipments.

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via DClife

The Sony FX3 Is About to Face Serious Competition with two major announcements coming up:

• Canon C50 – 32MP Full-Frame Cine Camera on September 9
• Nikon Zr – 24MP Full-Frame Cine Camera on September 10

But what I didn’t expect… is DJI entering the battlefield! Until now, I honestly believed the rumors about a DJI full-frame mirrorless camera were nothing more than wild speculation. But today, two new hints surfaced — and they’re hard to ignore:

1. The Leaked Teaser

A well-known DJI influencer briefly shared a teaser for an upcoming DJI event on September 15. One of my readers managed to grab a quick (and rough) screenshot before it disappeared. There’s not much to see, but the teaser’s vibe clearly hints at interchangeable lenses — and you can even spot the silhouette of what looks like a boxy FX3-style cine camera.

2. The YouTube Tester Clue

A German YouTuber recently posted a hands-on video with a new cine camera — but here’s the twist: He says it’s not from Canon, and the camera body is blurred out. What isn’t hidden, though, is the Viltrox PL-to-L mount adapter he’s using — which all but confirms this is an unreleased, super compact L-mount cine camera. Sure, this could still be a new Panasonic…But what if it’s DJI?

So while I’m still a bit skeptical… I have to admit, I’m starting to take this a lot more seriously. If true, this could be great news for the entire camera industry — because DJI entering the game would absolutely shake things up and push the traditional Japanese giants to step up their innovation.

Here are the rumored DJI mirrorless camera specs:

• Full Frame L-mount cine camera
• Cine focused
• Integrated viewfinder just like this Sony model (but less pronounced)
• Hasselblad X2DII Color science and ICON menu
• Announcement on September 15, 8am EST time

Source: DJI-rumors.com and DJI Facebook

P.S.: All this might explain why BHphoto is now offering a $200 discount on the FX3 — just use code VIDEOPODCAST at checkout (Click here).