Sony RX1rIII in Stock at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK.

The Sony RX1rIII has a raison d’être that is often misunderstood. This camera does not focus on technical specifications. For those, it is better to buy a Sony A7cR with the new $150 TTartisan 40mm f/2.0 and save $2,000. The Sony RX1rIII offers a unique experience, with the image quality of the Sony A7rV in the smallest and lightest camera body possible. And I think there’s a market for that. There are people who love the idea (and have the money) to use this camera as a fun option when they don’t feel like carrying something bulky around.

And the latest reviews from youtubers show that this is exactly the point of this camera:

Sigma 300-600mm preorders at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. WexUK.

Despite the recent price increase of $600, demand for this lens is so high that if you order it today, you will have to wait at least two months to receive it.

Meike announced a new 24mm f/1.4 FE lens and you can preorder it for $589 or 505€ at Meike Global Store (Click here). There is no review of this lens yet. All we have is this image of the lens on the Sony:

Sony RX1rIII in Stock at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK.

Dpreview published the full Sony RX1rIII review and concluded:

The RX1R III is the smallest full-frame camera on the market. It features a 35mm F2 lens that can be a touch soft at wide apertures but delivers the full resolution when stopped down. Its autofocus is best in class, in terms of speed and dependability. It’s an expensive camera and there are cheaper models with more features, but it’s hard to think of a photographers’ compact that takes better images so readily.

And this is the new review from Chelsea Northrup:

Sony FX2 at BHphoto, Amazon, Adorama. Fotokoch, FotoErhardt, Calumet, WexUK

Just like the recently announced Sony RX1rIII also the Sony FX2 got little love from the “influencer” community. But two famous platforms do disagree!

CineD tested the Sony FX2 with the Blazar Mantis 1.33x 35mm Anamorphic Lens and writes:

To me, this is currently the most desirable compact camera in Sony’s FX line simply because of its built-in EVF. Yes, I’m fully aware of what people are saying about it, and yes, I wish it could record 50/60p in full frame (next to 120p in 4K), but when it comes to usability, especially during run&gun on a full sunny day, this camera is a winner. If technically possible, I hope that Sony will consider “upgrading” it by introducing new firmware, or better yet, introduce a new compact FX model that has the missing features but has a built-in EVF.

And Jeven Dovey thinks that this camera is ideal for creators who want cinema features in a compact, affordable body. Not for spec-chasers—but perfect for run-and-gun video makers who prioritize usability and image quality over spec sheet bragging rights:

This highly reliable ranking from BCN reveals the top 10 best-selling cameras in the Japanese market for July:

1. Canon EOS R10 RF-S18-150 IS STM Lens Kit ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
2. Fujifilm X-T30 II XC15-45mm Lens Kit Silver ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
3. Canon EOS R50 Double Zoom Kit Black ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
4. Sony ZV-E10 II Double Zoom Kit Black ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
5. Canon EOS R50 Double Zoom Kit White ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
6. Sony α6400 Double Zoom Kit Black ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
7. Panasonic Lumix G100D W Kit ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
8. Fujifilm X-M5 XC15-45mm Lens Kit Silver ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
9. Nikon Z 30 Double Zoom Kit ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
10. Sony ZV-E10 Power Zoom Kit Black ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
11. Nikon Z50II Double Zoom Kit ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
12. Sony ZV-E10 II Power Zoom Kit Black ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
13. Nikon Z fc 16-50 VR Kit Silver ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
14. Canon EOS R50 RF-S 18-45 IS STM Kit Black ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
15. Fujifilm X-M5 XC15-45mm Lens Kit Black ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
16. Sony α6400 Double Zoom Kit Silver ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
17. OM System PEN E-P7 EZ Double Zoom Kit Silver ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
18. Canon EOS R50 RF-S 18-45 IS STM Kit White ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
19. Nikon Z50II 16-50 VR Kit ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )
20. Nikon Zf II ( B&H Photo, Amazon, Adorama, FotoErhardt, Calumet, WexUK )

No sign of the high end A7 cameras in this ranking :(

The 300-600mm lens price increased from $6,000 to $6,600 after the initial 10% tariff rate.

Two months ago, Sigma raised the prices of all its lenses following the introduction of a 10% tariff on Japanese products. Now that the final tariff rate has been raised to 15%, Sigma has decided not to implement any further price increases. As PetaPixel explains, one of the advantages of the company is that it is not a public limited company and manufactures all components in the same factory. This makes it easier for the company to absorb the additional tariff rate.