Press text:

Reuters selects Sony cameras for its worldwide video group equipment
Reuters’s global network of on location reporters will be using the Alpha 7S III and PXW-Z280 cameras starting this year to bring world events to everyone

UAE, Dubai – Sony is delighted to announce that Reuters, one of the largest news agencies in the world, has selected Alpha and XDCAM cameras, G Master lenses and audio equipment to equip its video journalists across the world. The fleet will be using Alpha 7S III, and PXW-Z280 as their main shooting kit, paired with UWP-D wireless audio.

Since its launch, the Alpha 7S III has established itself as a go to camera for on location content creators needing a compact form factor and exceptional picture quality. In this instance, the advanced autofocus performance for hybrid use, together with its outstanding low light performance were key features in Reuters’ decision making. Sony’s E-Mount strategy will also provide journalists with the flexibility to capture images in their truest form, when perfectly paired with the vast options of Sony lenses of their choosing., including the SEL2470GM2.

The PXW-Z280 has become an industry standard, thanks to its ease of use, electronic variable ND filter and Sony’s Instant HDR workflow, eliminating the need for colour grading. Its advanced network features and multiple format support means it can easily, securely, and wirelessly fit into a cloud-based news gathering workflow.

Both cameras benefit for the connectivity features needed to easily connect to the cloud for seamless and reliable content transfer, from the capture location back to the remote broadcast unit, particularly critical for news gathering, with its emphasis on speed.

The cameras and associated equipment started shipping to 23 Reuters locations across the world from April 2024.

This investment from Reuters is a testament to the long-standing relationship between Reuters Sony, powered by Sony’s in-depth knowledge of on the terrain requirement from journalists and Reuters mission to provide timely and quality news. Sony’s Media Backbone Hive is already in use at Reuters as its main multi-platform news production system.

For the next three days you can save on a ton of gear sold in BHphoto’s Mega Deal zone (Click here). A couple of highlights:

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Amazon deals:

• Rokinon 24mm f/2.8 Full Frame autofocus E-mount lens for $189 only at Amazon US (Click here).
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Tamron deals:

Lowets price ever on the Tamron 70-180mm f/2.8 FE lens sold by Amazon and BHphoto.

Viltrox deals:

You save 15% on all other Viltrox E mount lenses sold by Amazon US/EU, BHphoto, Adorama, Viltrox. Particularly hot is this: Save $85 on the Viltrox 16mm f/1.8 FE lens sold by Amazon US/EU, BHphoto, Adorama, Viltrox worldwide store.

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A newly published patent discloses the design of a new Viltrox 28mm pancake lens. It’s an autofocus Full Frame lens but there is no info about the possible aperture. Hope it’s f/2.8 like that nice Canon RF 28mm f/2.8 STM Lens!

via Weibo

Pentax officially announced the new Pentax 17 film camera. You can reorder it now at BHphoto, Adorama, FotoErhardt. A hands-on report can be read on Explora.

Call me crazy, but I have always dreamed of a Sony E-mount film camera. Imagine being able to use all the superb E-mount glass on a film camera. I think it would create instant excitement among the community. Feel free to laugh at my proposal in the comment system, but I remain convinced that Sony needs some out-of-the-box thinking. And whether we like it or not, young people today love to buy film cameras.

Nikon announced the new Z6III (specs and preorders at BHphoto, Amazon, Adorama, FotoErhardt, WexUK). The one curious new feature is that it features the world’s first “partially stacked CMOS sensor”. PetaPixel writes:

While highly performant, a fully stacked image sensor is also costly. Nikon says a partially stacked design offers some of the benefits of a stacked sensor without all the expense. These benefits include faster autofocus performance, reduced rolling shutter, a smoother electronic viewfinder experience, swifter shooting speeds, and expanded video modes with higher frame rates.

This camera aims to compete with the Sony A7IV. A specification comparison table is available on the BHphoto page (Click here). I beliebe the Z6II edges the Sony in the video features. The Z6III is only the second mid-range camera to feature internal RAW recording (first was the Lumix GH7 announced last week). Below I will post the review from Chris Niccols and Gerald Undone. But here comes the big question:

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Cosina officially announced the new Voigtlander Nokton 75mm f/1.5 E-mount lens. It will be available for reorder in July. Price should be $899 like the existing M and RF mount versions.