Another week with SLR Magic Anamorphot (Sony A7/OM-D/SpeedBooster) from Seb Farges on Vimeo.

α6000 + Distagon T* 25mm F2.8 at DC.watch.
Art vs Otus – A Real World Test (CameraPro).
Sony Semiconductor Business Update (Image Sensor World).
A7r and Metabones deal in Australia at CameraPro.
Sony A7R – test aparatu at Optyczne (Google translation here).
A77II test at Kasayapa.
Sony 70-200mm FE lens review at Danisolphotography.
Photos of Geneva shot with Sony a7R and Zeiss 50mm 1.4 ZA at Eternallycreative.

Ralf: “Have you ever seen somebody with a rather outspoken tattoo and you wondered ‘why’? You’re not alone. Photographer Ralf Mitsch shares this fascination. In fact, it encouraged him to do a book on the subject. His quest doesn’t stop with portraying the permanent ink on the skins of their respective owners – Ralf goes under their skin to find out about the stories behind the Maori tribal design peeping out from under the collar or the snakes that curl themselves around people’s legs and arms. Is it a religion, an addiction, a documentation of ones life or is it an impulsive decision, that will haunt the tattooed for the rest of his / her life? Why I Love Tattoos contains over 50 portraits of inspiring people, telling the stories behind their tattoos: http://www.whyilovetattoos.com/”

Today Sigma Japan issued that note to confirm that the Sony A-mount 18-35mm f/1.8 lens will ship form June 20! Take your preorder guys!

US preorders at Amazon US (Click here), BHphoto (Click here) and Adorama (Click here).
Europe preorders at Redcoon Germany (click here), WexUK (Click here).

The A77II will ship tomorrow at Amazon US (Click here). And in the meantime let’s catch up with some A77II news and tests:

Gary Fong posted that Sony a77 Mark II 12fps And Lock-On Autofocus video you can watch on top. And there is also a second video about Lock-on Autofocus Expand Flexible Spot (her eon youtube).

Steve: “Not a Rumor Link to a nice test, Sony A77MS ISO Test Raw to JPEG, performed by this Sites Owner. Since LR does not yet support Raw, I have only tried and seen other tests performed by JPEG only. Everyday I become more and more impressed with this Camera. May just be an “upgrade” but Sony picked the right area’s to improve! http://wimarys.com/sony-a77ii-iso-test/”

RCCdroid: The RCCdroid developer did an amazing work and already released a new update of the Android App. It allowe tethering on the A7 and A77II. Additionally, there is a new feature for making HDR timelapse. Please check: http://rccdroid.glensk.com/ and https://play.google.com/store/apps/details?id=com.glensk.RCCDroidPro&hl=en.  Features list:
Preview of taken pictures on an Android Display (Semi-Lifeview)
Change of Cameraparameter
Wireless shutter release over Bluetooth
Shutter release via sound monitor
Focus Trap
Long Term exposures without touching the camera
HDR without touching the camera
Timelapse
HDR Timelapse
Extended HDR up to 13 shots +-4EV
Bulb intervalometer (Startrail and HDR Options)
Start of Video
Write GPS-Data to JPG pictures (EXIF)
Selfportraits with correct focus

Sony A77II specs, preorders and shipment date:
Sony A77 body in USA at Amazon (Click here), Adorama (Click here), Sony Store (Click here) and BHphoto (Click here).
Sony A77 with 16-50mm lens at Amazon (Click here), Adorama (Click here), Sony Store (Click here) and BHphoto (Click here).
Sony A77 body in Europe at Sony Germany, Sony UK, Sony France, Sony IT, ES, NL, BE, AT, CH, PT, NO, SE, FI and Wex UK.
Sony A77 in Asia at Digitalrev and Sony Australia.

Sony 18-105mm F4 G Series Lens Review

Sony α7 + Ektar 50mm F1.9 at DC.watch.
Sony A7s preview at Chip.de.
Exploring the A7r at Photofocus.
Sony A7r mit dem Distagon 3.5/18 auf www.cetus-a.de.
Sony Cyber-shot DSC-WX220 Review at Photographyblog.
Sigma 50mm ART lens review (Canon-mount version) at CameraPro.
Zeiss 55mm FE lens review by DearSusans.
Sony 16-70mm f/4 OSS Zeiss Lens review at SonyAlphaLab.
Lolumina Soft-Release Buttons for Sony A7
Sony FE 70-200mm test at DCfever.
4K camera comparison at Wolfcrow.
Sony RX100 review by Palereddot.
Sony Cyber-shot HX60 Review at ePhotozine.

Maxime Siegler‎
Desert Wanderer
Sony a900 + Minolta 80-200 f/2.8
https://www.facebook.com/maxime.siegler.photography

You can all pictures at facebook.com/sonyalpharumors/photos. To submit your picture just send a message and picture here: facebook.com/sonyalpharumors.

What you see on this post are the most liked pictures by our readers and/or by me SAR admin.

The last couple of years we heard a lot about the digital camera market being in crisis and the new mirrorless system cameras not taking off. Well, the Photokina partner agency GFK shared some unexpected data (Source: MirrorlessRumors):

1) Revenue increasing:
While it’s true that in terms of numbers the companies are selling less cameras it’s also true that companies are selling more high profit margin premium cameras! This means the last couple of years average price of the cameras increased (and therefore also the profit margins increased).

2) Mirrorless is taking off (slowly).
While Mirrorless keeps being not popular in US it’s taking off in all the rest of the world.

3) Premium fixed lens camera is growing fast
Sony certainly did the right thing with the RX line. They offered a premium and class leading range of fixed lens camera that are to-day unmatched by other companies.

The current trend in the market goes in favour of Sony that leads the probably two fastest growing segments in the digital camera market: Mirrorless and premium compacts. And as an addendum watch this nice graph that explains why smartphone users actually buy a larger sensor camera:

Sony posted that detailed A7s hands-on video on Youtube.

Europe A7s and RX100M3 Preorders:
A7s at Sony DE, UK, FR, IT, ES, CH, AT, NL, BE, PT, SE, NO, FI.
RX100M3 at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PT.

USA and Asia A7s and RX100M3 Preorders:
Sony A7s preorder in USA/CA at Amazon, Adorama, BHphoto, Sony USA, Sony Canada.
RX100M3 preorders in USA at Amazon, Adorama, BHphoto, Sony USA.
RX100M3 in Asia at Amazon Japan and Sony Australia.